MBA 3rd Sem - 2009

G 1074


(Pages 2)

Reg. No ....................

Name ....................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

ADVERTISING AND PROMOTION MANAGEMENT

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

Write short notes on :

1. Promotion mix.

2. Consumer behaviour.

3. Advertising budget.

5. Advertising research.

4. Media planning.

6. Advertising agencies.

7. Sales promotion.

9. Role of promotion in marketing mix.

8. Trade Fare.

10. Publicity importance.

(6 x 2 = 12 marks)

Section B

Answer all questions.

Each question carries 10 marks.

11. (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a

tool in marketing mix.

Or

(b) Brief the objectives of advertising management. Explain the features of planning vehicles.

12. (a) Describe the mechanism of advertising research. State and explain the uses of outdoor advertising.

Or

(b) Explain the different techniques of sales promotion. Bring out the recent trends in sales

promotion.

3. (a) Elaborate the steps involved in planning and managing sales promotion programme. Brief

the role of public relations.

Or

(b) Explain the ways and means to evaluate the effectiveness of sales promotion programme. List

a few promotional activities.

(3 x 10 = 30 marks;

Section C (Compulsory)

14. Justify the following statements and then analyse.Advertising stimulates demand".''Advertising reinforces the middlemen's promotional efforts". It is important to measure the effectiveness of advertising from time to time. Pre and Post testing of advertising are undertaken to ascertain on the impact of advertising on consumer.

Question: ¬

Examine the suitability of following media in relation to some product or service: ¬

(a) TV.

(b)Sticker advertising.

(1 x 18 = 18 marks)





DC 230

(Pages: 2)

Re g. No

Name ..........................................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester

Faculty of Management Sciences

For Branch I-Elective VI For Branch III-Elective II

ADVERTISING AND SALES PROMOTION MANAGEMENT

Time: Three Hours

{

2004 admission onwards: 60 Marks

Maximum:

2003 admissions : 75 Marks

Section A

Answer any six questions.

Write short notes on :

1. Marketing mix.

2. Personal selling.

3. Advertising research.

4. Positioning strategy.

5. Sales promotion tools.

6. Outdoor advertising.

7. Advertising standards.

8. Corporate advertising.

9. Public relations.

10. Promotion mix.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

Answer any three questions.

11. Name the seven positioning strategies with an example for each of them.

Or

12. What are the criteria for advertisability of a product?

13. What do you understand by copywriting ? Explain the qualities of an effective copy.

Or

14. Mention the 5M's advertising and explain each in detail.



15. Write brief explanation:

(i) Role of PR in Corporate image.

(ii) Any three methods of consumer promotion.

(ill) Explain USP with an example.

Or

16. (a) Distinguish between Indoor Advertising and Outdoor advertising.

(b) Press advertising and outdoor advertising.

(c) Different techniques in sales promotion.

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

Section C (Compulsory)

17. (a) State the various media options in respect of satellite television available to Indian Companies

and its effects/impacts on press medium.

(b) Write short notes on:

(i) Fairs and Exhibitions.

(ii) Transit Advertising. (ill) POP advertising.

. (c) How would you develop a good brand image in the minds.oftarget customers? What efforts

would you make to defend and to increase the market share of your brand?

(1 x 15 = 15 marks)

(1 x 24 = 24 marks)





G 1093

(Pages: 2)

Re g. No

N arne

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

CONSUMER BEHAVIOUR

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

Write short notes on : 1. Individual.

2. Attitude.

3. Leadership.

4. Adoption of innovation.

5. Store ambience.

6. Consumer decision-making.

7. Promotional strategy.

8. Social class.

9. Family life cycle.

10. Post purchase behaviour.

(6 x 2 = 12 marks)

Section B

Answer all questions. Each question carries 10 marks.

11. Explain the following decision-making models.

(a) RRB. (c) EPS.

(b)

LPS.

Or

12. Bring out the marketing application ofFLC analysis.

13. Explain the consumer behavioural application of social classification.

I I. Elaborate the dynamics of opinion leadership process.

1 :"). Enumerate the impact of environment on consumer behaviour.

Or

I (i. Discuss the cultural and religious issues in marketing in India.

(3 x 10 = 30 marks)

Section C (Compulsory)

17. Buying process begins when a person begins to feel that a certain need or desire has arisen. The need may be activated by internal or external factors. The intensity of the want will indicate the speed with which a person will move to fulfill the want. The buyer will postpone the less important motives. Questions:

(a) Examine the task of marketing management in offering appropriate clues to promote the sale of the product.

(b) State how manufacturers should operate with their own retail outlets.



(18 marks)





MOC 229

(Pages: 2)

Re g. No ...............

Name.. .......................................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Faculty of Management Sciences

For Branch I-Elective IV For Branch III-Elective I

CONSUMER BEHAVIOUR (Elective)

Time : Three Hours

2004 Admission onwards: 60 Marks

2003 Admission: 75 Marks

Section A

Answer any six questions.

Write short notes on :

1. Consumer Decision making model.

2. Post purchase analysis

. 3. Altitude Change.

- - - ¬

4. Social classification.

5. Opinion Leaders.

6. Store Layouts Vs Consumer influences.

7. Market segments.

8. Dogmatism.

9. Associating the product with Special group.

10. Cultural and Religions issues in marketing.

(6 x 2% = 15 marks)

(6 x 3 = 18 marks)

Section B

Answer any three questions.

11. Why do people buy? Explain Maslow's theory of Hicrarchy of Needs.

Or

12. What is consumer Behaviour? Explain the essentials of Consumer Behaviour.

13. Elaborate in detail the concept of Consumer satisfaction and its significance.

Or

14. What are the factors affecting the Behavioural Environment of Consumers.

15. (a) Define the following :¬

(i) Special Product for Groups.

(ii) Dynamics of Opinion.

(b) Explain the Various stages in adoptation process.

Or

16. Take any two products of your choice and identify the various perspectives involved i.n Consumer Behaviours (ie.,) decision making, experimental and behavioural influence.

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

17. (a)

Section C (Compulsory)

You are appointed as a Market Research Executive in Royal Jewellers, Mumbai. It is a fast growing Company poised for expansion of its branches in various cities of the Maharashtra. The Company is interested in studying Consumer behaviour. You are required to brief the managing Director about the purchasing behaviour of Maharashtrians with regard to Gold jewellery.

Prepare a note on your plan for the study of consumer behaviour highlighting various aspects of consumer behaviour in respect of Gold Jewellery.

(b) Define "Adoption and Diffusion of Innovation".

(1 x 15 = 15 marks) (1 x 24 = 24 marks)





GI076

(Pages 2)

Reg. No ....

Name.........................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

DATABASE MANAGEMENT SYSTEM

ime : Three Hours

Maximum: 60 Marks

Answer anyone from each question. Each question carries 12 marks.

1. (a) What are the advantages of DBMS over File Management System?

(b) Explain the role of a Database Administrator (DBA).

Or

(c) Define Database, DBMS, DBA.

(d) Define Entity, Relationship with two examples.

2. (a) With example explain a one-to-many relationship.

(b) With example ex-plan. primarj' key med f Greisn key.

Or

'"

(c) What is normalization? Explain 3NF with example.

(d) What is SQL ? Explain with example the use of COUNT 0, SUM 0, A VERAGEO functions in

SQL.

3 (a) When will you use DISTINCT clause in an SQL ? Explain with example. Explain any two

DDL statements.

(b) What is distributed database?

Or

(c) Explain any four DML statements.

(d) How will you explain a transaction?

4 (a) Explain Data warehouse.

(b) What is a multi-media database?

Or

(c) How database can be used as decision support tool?

(d) What is Geographic Database?

5. Consider a situation described below:

(a) An university has many departments.

(b) Each department has multiple instructors; one among them is the head of the department

(c) An instructor belongs to only one department.

(d) Each department offers multiple courses, each course of which is taught by a singh

instructor.

(e) A student may enrol for many courses offered by different department.

(i) Identity the entitles in the case.

(ii) Identify the relationship among the entitles.

(lii) Draw the E-R diagram.

(iv) Write the DDL statements to create the tables.

(5 x 12 = 60 marks)





GIOS1

(Pages 2)

Reg. No.. .....

Name... ................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

DERIVATIVES AND RISK MANAGEMENT

Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

1. Define the term Risk and Return.

2. Explain the term Depository Participant.

3. What do you mean by interest rate risk?

4. Define the term Forward Contracts.

5. Explain the term insider trading.

6. Define the term Defi1aterializ3"twn.

7. Difference between call option and put option.

8. Write short note on SWAPS.

9. Explain the criteria for Derivatives Trading.

10. Explain the term Total Risk.

11. Explain the term financial derivatives.

12. Distinguish between Systematic and Unsystematic Risk.

(6 x 2 = 12 marks)

Section B

Answer all questions. Each question carries 10 marks.

13. (a) Explain the quotations in foreign currency market.

Or

(b) Compare the spot and forward rate with the help of example.

14. (a) Explain the factors influencing forward rate.

Or



(b) Explain the concept of Money Market Hedging.

15. (a) Interest rate swap is intended to hedge against the interest rate fluctuations. Comment.

Or

(b) Distinguish between the futures and options.

(3 x 10 = 30 marks.

Section C

16. (a) Explain the overview of the Indian Capital Market. (

b) Write the assumptions of Black Scholes model.

(6 marks! (12 marks)





G 1071

(Pages: 2)

Reg. No ...........

Name .........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

GLOBAL BUSINESS ENVIRONMENT

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions.

Write short notes on :

1. FDI.

2. International business.

3. Merger.

4. Joint Venture.

5. Exchange rate.

6. Tariff.

7. Licensing.

8. BIFR.

9. Social Environment.

10. Capital markets.

(6 x 2 = 12 marks)

Section B Answer all questions.

11. (a) Discuss the various types of international business.

Or

(b) Discuss the international labour market challenge for a global business executive.

12. (a) Explain the impact of WTO on two developing countries.

Or

(b) Discuss the primary role and responsibility of the ILO.



13. (a) Explain foreign exchange mechanism. Construct a model of an open economy where money.

flow from abroad matters.

Or

(b) Describe the emerging economic growth and environment.

(3 x 10 = 30 marks)

Section C

Compulsory question.

14. Critically Analyse the foreign MNC's working in India. Are they a boon or bane?



(1 x 18 = 18 marks)





G 1090

(Pages: 2)

Reg. No ........

Name ..............

Third Semester

M.B.A. DEGREE EXAMINATION, MARCH 2009

INSURANCE SERVICES

Time: Three Hours

Section A

Answer any six questions. Each question carries 2 marks.

1. Marine Insurance.

2. Insurable Interest.

3. Cost of Insurance.

4. Basis of Recovery.

5. Direct Loss.

6. Liability Damages.

7. Loss of Health.

8. Pension Scheme.

9. Channels of Distribution.

10. Insurance agents.

Section B

Answer all the three questions. Each question carries 10 marks.

11. (a) Explain the provisions of Marine Insurance policies.

Or

(b) Explain the various types of Risks.

12. (a) Discuss the classifications of Insurance.

Or

Maximum: 60 Marks

(6 x 2 = 12 marks)

(b) What is General Insurance? Give the brief provisions of it.

13. (a) Discuss the liability of insurers on a life insurance policy in case of suicide of the assured.

Or

(b) What is Life Insurance Marketing Mix ?

(3 x 10 = 30 marks)

Section C

14. Outline the recent development in the insurance sector in India. The role of IRDA in it.

(18 marks)





G 1103

(Pages: 2)

Reg. No.................................

Name .........................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

INTERNET MARKETING AND E-COMMERCE

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

1. What is a VRL ? Explain with example.

2. What is Social Commerce?

3. Explain the methods of on line marketing

. 4. What do you mean by the term" Applet" ?

What is its use in Internet?

5. What is firewall?

6. Explain the Rendering process in Animation.

7. Explain Software agents and its functions.

8. List the major limitations of E-commerce ?

9. Define Intranet and Extranet.

10. What is a web server?

(6 x 2 = 12 marks)

Section B

Answer all the questions. Each question carries 10 marks.

11. Discuss the economic and social aspects ofE-business.

Or

What are the organization requirements for E-commerce ? Explain with examples.

12. Explain different types of marketing strategies employed in internet. State its merits and demerits.

Or

What are the measures to be taken for developing a good E-commerce site?

13. Explain the importance of Cyber law. Discuss Cyber laws in Indian Scenario.

Or

Explain the communication technologies behind an E-commerce application.

(3 x 10 = 30 marks)

Section C I

14. Discuss the following aspects of an E-commerce site developed for marketing multimedia

products :¬

(a) General features of the site.

(b) Server requirements and server Security.

(c) Required Software tools for the site development.

(18 marks)



r G 1100

Reg. No.. .................

Name .........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGEMENT TRAINING AND DEVELOPMENT

Time: Three Hours

Maximum: 60 Marks

Answer all the five questions. Each question carries 12 marks.

1. (a) Explain in detail how to design a training programme for an organisation.

Or

(b) Define the term training and development and distinguish between training development

and education.

2. (a) What are the qualities of a trainner ? Explain the role of trainner in training programe.

Or

(b) If you are a training Manager, how will you design a training programme for shop floor

supervisors?

3. (a) What are the challenges in training and state different stages in training and development.

Or

(b) State and discuss the various on-the-job and off-the-job training methods.

4. (a) "Training is the function of every line executive". Discuss the principles of training.

Or

(b) Critically examine the current system of training and development practiced by Indian industries and what are your suggestions?

5. (a) "Give a man a FISH, and you have given him meal. Teach man to FISH, and you have given him a livelihood". Describe the above statement with its applicability to training and development.

Or

(b) What is transactional analysis? How does it help in improving the interpersonal behaviour?

(5 x 12 = 60 marks



Reg. No .............................

Name .

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGING INTERPERSONAL AND GROUP PROCESSES

Time: Three Hours

Maximum: 60 Marks.

Answer all questions.

Each question carries 12 marks.

1. (a) How does selectivity affect perception? Give an example of how selectivity can create perceptional distortion.

Or

(b) What can organizations do to reduce employee stress?

2. (a) What are some of the major purposes and methods of downward communication?

Or

(b) "Explain various types of Interpersonal communication

. 3. (a) Explain the process of team building.

Or

(b) What are some of the major sources of interpersonal conflict? Which do you think is most

relevant in today's organizations?

4. (a) Explain various classifications of power.

Or

(b) Define authority and explain different types of authority.

5. (a) Define organizational behaviour. Explain the role of organizational behaviour in organizational effectiveness.

Or

(b) How will you create a performance enhancing organizational climate.

(5 x 12 = 60 marks)





GlO88

Re g. No ........

Name ..............

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGING INTERPERSONAL AND GROUP PROCESSES

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

Each question carries 12 marks.

1. (a) How does selectivity affect perception? Give an example of how selectivity can create perceptional distortion.

Or

(b) What can organizations do to reduce employee stress?

2. (a) What are some of the major purposes and methods of downward communication?

Or

(b) 'Explain various types of Interpersonal communication.

3. (a) Explain the process of team building.

Or

(b) What are some of the major sources of interpersonal conflict? Which do you think is most relevant in today's organizations?

4. (a) Explain various classifications of power.

Or

(b) Define authority and explain different types of authority.

5. (a) Define organizational behaviour. Explain the role of organizational behaviour in organizational effectiveness.

Or

(b) How will you create a performance enhancing organizational climate.

(5 x 12 = 60 marks)





IIMOC 234

(Pages: 3)

Reg. No.....................................



Name ......................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Faculty of Management Sciences

Branches II and III

MANAGING INTERPERSONAL AND GROUP PROCESSES (Elective)

Time : Three Hours

{

2004 admissions onwards: 60 Marks

Maxunum: 2003 admissions : 75 Marks

Section A

Answer any six questions.

Define I Write short notes on :

1. Perception.

2. Interpersonal styles.

3. Group Formation.

4. Team Development.

5. Collaboration.

6. Organisation Communication.

7. Authority.

8. Organisational Effectiveness.

9. Group Process.

10. Behavioural Learning.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

I

f 11. Define the term Learning? What is its impact on an employee behaviour ?

Or

12. Name four different schedules of reinforcement. Describe how each may be used in Organisation.

13. What is stress? What are its effects? List of stress Coping strategies.

Or

14. What are your most common stress symptoms? How do these symptoms affect your performance, interpersonal relations and happiness?

15. (i) What are the different types of group?

(ii) What purposes do groups serve?

(iii) Explain why people join groups.

Or

16. What does organisational effectiveness mean? Discuss fully and explain how you would assess the organisational effectiveness of Indian Government Organisations.

(3 x 10= 30 marks) (3 x 11 = 33 marks)

Section C

17. Case study: GroupBehaviour.

Modern Textile Ltd is one of the leading textile mills in South, having a work force of more than 1500 employees, engaged in the manufacture of Cotton yarn of different counts. The Company has well established distribution network in different parts of the country. It had modernised most of its plant to improve productivity and, maintain quality.

To maintain good human relationship in the plant and organisation as a whole, it extended all possible facilities to the employees; compared to other mills, the employees of Modern were placed in reasonably high wage brackets.

The Company has a General Manager, followed by a line Executive in-Charge of different functional areas. The industrial Relations Department was headed by Industrial Relations Manager with supporting staff. The Company earned profit every year and distributed reasonable bonus to the employees. The employees were represented by six trade unions.

A, B, C, D, E and F (Unions are alphabetically presented based on membership)-out of which the top three unions were recognised by the Management for the purpose of negotiations. All the unions maintained good relations with the management individually and collectively. When a particular year when the bonus issue was placed before the management it has series of discussions with all the recognised unions and finally announced the bonus, which was inturn agreed by all recognised unions. The very next day, the management prepared the representation while the unions A and C signed the same, the leader Union B issued a strike notice to the management asking for higher bonus. The management tried its level best to avoid an unpleasant situation, but in vain. As a result, one morning, members of union B went on strike.



They were joined by members of Union D. During the strike, the management could probe the reasoa jOr the deviant behaviour of union B leader, it was reported that leader of Union A, soon after the first meeting had stated in the presence of a group of workers. ''because of me the management has agreed to declare this much amount of bonus to the employees. Some representative unions, particularly Union B, had miserably failed in its talks with the management for want of initiative and involvement". The observation some how reached the leader of Union B on the very day it was made, as a result of which he felt insulted. Soon after identifying this, as the reason for B's strike call the management in the presence of the Industrial Relations Manager brought about a compromise between the Union leaders A and B. Immediately after this meeting, the strikers (members of Union B and D) had resumed work and the settlement was signed for the same amount of bonus, as was originally agreed upon.

(a) Was the leader of Union A justified in making remarks that caused offence to the

leader of Union B ?

(b) Could the strike have been avoided had A not made his remarks before a group of

workers?

(c) If you were Manager, what should your long term strategy be for ensuring against the

recurrence of inter-union differences on issues affecting the welfare of workers?

(1 x 15 = 15 marks)

(1 x 24 = 24 marks)



G 1080

(Pages: 2)

Reg. No.................................

Name .....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MARKETING RESEARCH

Time: Three Hours

Maximum: 60 Marks.

Section A Answer any six questions. Each question carries 2 marks.

Write short notes on the following:

1. Issues in managing MIS efficiently.

2. Demand forecasting.

3. Marketing promotional programme.

4. Advertising research.

5. Testing of advertisement effectiveness.

6. Opinion survey.

7. Research problem.

8. Planning marketing researches.

9. Stages of marketing.

10. Cost considerations in research.

(6 x 2 = 12 marks)

Section B Answer all questions. Each question carries 10 marks.

11. Explain the importance, role and applications of marketing research. Bring out the challenges

in managing MIS efficiently.

Or

Discuss the role and importance of MIS in marketing management. State the advantages of marketing information system.

12. Describe the various stages in developing MIS. Explain the uses of Computer network.

Or

Elaborate the application of research process in marketing activities. State the role of information in decision-making.

13. Enumerate the role of information technology in marketing research. Explain the stages in designing motivational research.

Or

Explain the process of testing advertisement effectiveness. How do you design a research

process?

(3 x 10 = 30 marks)

Section C (Compulsory)

14. Marketing research has become a vital weapon in the Armory of modern marketer. It is an ¬activity the results of which are useful in enhancing the ability of the marketer to make marketing decisions in the ever changing world. He has to gather information and process them for taking a decision of any marketing aspect. It has embraced with itself consumer research.

Questions:

1.

Examine the scope of marketing research.

2.Predict the future of marketing research in India.

(18 marks)



MOC 231

(Pages: 3)

Re g. No .............

Name ,............

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Management Sciences

For branch I-Elective VI !For Branch III-Elective-III

MARKETING RESEARCH

Time : Three Hours





2004 admissions onwards: 60 Marks

maxnnum: 2003 admissions : 75 Marks

Section A

Answer any six questions.

Explain in brief.

1. Omnibus Panel.

2. Structured Research.

3. Stratified Sample.

4. Tools of Bivariate Analysis.

5. Hypothesis.

6. Bayesian tree.

7. Regression Analysis.

8. Advertising Research.

9. Demand forecasting-Qualitative Methods.

10. Likert Scale.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

11. (a) Define Marketing Research and its scope. Explain the factors which limit the acceptance of

marketing research.

(b) Giving examples, explain the various questionnaire types of which emerge in Survey research.

(c) What are the major 'scales'-used in marketing research? How do you measure any attitude in marketing research? Give two examples.

Or

(a) Discuss some of the major uses of marketing research in the context of Globalization of lndia



(b) Write short notes on :

(i) -ANOV A.

(ii) -Consumer Orientation to MR.

(iii) -Coding of Data.

-¬

~-- ¬

- .¬

12. (a) Filled Questionnaire is a huge body of raw data. What steI!s does a research take for processing

and analysing such raw data.

(b) Explain the steps involved in doing a research for a new product development and how would

you assess the market potential. ¬

Or

(a) Write short notes on :

- Field investigation.

- Motivational Research.

- Use of computer Networks in MR.

(b) Outline a report format to present the findings of a market research project clearly indicating the various steps involved in report writing process.

13. (a) What are the different types of research design? Give an example of each research design

(b) What is DSS ? How it is useful in MR ? Explain with suitable examples.

Or

(a) Assume that you are the Head of Marketing Research Department. Explain the issues and

challenges you will face in maintaining your MIS efficiently.

(b) Write short notes on:

- Product Innovation.

- Copy testing.

- Corporate Research.

(3 x 10 = 30 mar~. (3 x 11 = 33 mar~

Section C (Compulsory)

14. 'Strides' is a leading Shoe store in South Mumbai. The products are highly priced and in addition

to the up market clientele, they have a hug customer base of middle income group who are attrached

to the products because of their Superior quality and durability. The products range from office going and party wear to casual footware for both men and women. The store also has an entire, section for kids. Excellent service and quality products has made 'strides' one of the most reputed. Shoe store in the locality. The management of the store has been planning to venture into allied business of a 'Shoe Laundry' but is doubtful about its success in the market where the concept is relatively new. Repairing of shoes are basically done at the local corner cobbler and in such a situation. 'Show Laundry' will be a concept that would have to be explained to the people. The service would include professional cleaning, washing, airing and repairing of shoes.

The management wants to hire an outside agency to find the feasibility of such a venture. They would also like to find the profile of the consumers who will try out such service.

You are the director of the market research firm that has been selected to undertake the study. (a) Prepare a detailed report on the research methodology that you would adopt.

(b) Suggest a scheme of test marketing for this new service.

(c)

Which secondary data will be helpful in this research? From where it will be obtained. (15 marks) (24 marks)







G 1096

Re g. No.............................................

Name ............................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

ORGANISATION CHANGE AND INTERVENTION STRATEGIES

Time: Three Hours

Maximum: 60 Marks

Answer all questions. Each question carries 12 marks.

Detail the process of effective implementation of change in an organisation.

Or

(b) Discuss the roles in organisational change. Explain the management of resistance to change.

2. (a) Explain the characteristics of organisational diagnosis.

1. (a)

Or

(b) Enumerate the salient features of diagnostic methodology. Explain anyone quantitative diagnostic methods.

3. (a) Bring out the need for intervention in Organisational change.

Or

(b) Explain in detail any two intervention strategies of organisational change.

4. (a) Describe any two models of organisational change with examples.

Or

(b) Elucidate the contributions of change and challenge to OD in an NGO.

5. Discuss the following case (Compulsory) :

Changes in the environment are so universal these days that those organisations which can adopt to changed only can service. Forces of change exist both within and outside the

. organisation. Internal forces for change arise because of the need for modification in the strategy and structure of the organisation. An organisation has to maintain stability while managing change. External forces such as technological, political, socio-cultural changes may also create the need for change.

Questions' :

(i). As a HR manager what initiatives would you take to see that change is smooth in

the organization?

(ii). Why is change resisted in organisations ? Analyse.

(5 x 12 = 60 marks



G 1099

Re g. No ,

Name ....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

PLANNING AND IMPLEMENTING IT STRATEGIES

time : Three Hours

Maximum: 60 Mark:

Section A

Answer any six questions.

Each question carries 2 marks.

1. What is information processing?

2. What are the characteristics of a DSS ?

3. Explain the data transformation process.

4. Define BPR.

5. What is Gap analysis?

6. Define E-Commerce.

7. What is knowledge management.

8. Define data mining.

(6 x 2 = 12 mark

Section B

Answer all questions.

Each question carries 10 marks.

9. (a) Describe the IT planning frameworks.

Or

(b) What are the different IT implementation issues in an organization.

10. (a) What is the role of network in an organization's IS.

Or

(b) Describe the impact of IT on organizations.

11. (a) Describe the Porter's five forces analysis framework.

Or

(b) What are geographical information systems and what are their uses?

(3 x 10 = 30 mar:

Section C (Compulsory)

12. (a) Describe the future of information systems. What are the emerging technologies? (9 mark

(b) What are the different IT outsourcing strategies? (9 mark





G 1091

(Pages: 2)

Reg. No.........................

Name .....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Time: Three Hours

Maximum: 60 M

Section A Answer any five questions. Each question carries 3 marks.

Write short notes on :

1. OTCEI.

2. New issue market. ,

3. Financial Instrument.

¬4. Call option. ,

5. Yield curve.

6. Barbel strategies.

7. Systematic risk.

8. Secondary Market. .

(5 x 3 = 15 marks

Section B Answer all the five questions. Each question carries 5 marks.

9.

(a) Differentiate between New Issue Market and Stock Market.

Or

10.

(b) What are the different methods of floatation of issues in Primary Market?

11(a) Define and explain 'Default risk'.

Or



(b) No investment is 'risk free' - Discuss and bring out the meaning and types

instrument- risk.

(a) What are the basic principles that should be applied to portfolio decisions?

Or

(b) State the meaning, procedure and limitations of fundamental analysis. v

Turn



(a) 'Stock options are for investors'. Comment.

Or

13.

(b) What are the strengths and weaknesses of the Markowtiz approach? .

(a) Explain Random Walk Hypothesis. Does this theory suggest that security price level

are random? Explain.

Or

(b) "The process used to manage a security portfolio is conceptually the same as tha

used in any managerial decisions." Discuss. "

(5 x 5 = 25 marks

Section C (Compulsory)

14. Using CAPM, find the required return for each of the following securities in. the light of the

data given:

Security Risk-free Market Beta

rate return

A 5% 8% 1.30

B 8% 13% 0.90

C 9% 12% - 0.20

D 10% 15% 1.00

E 6% 10% 0.60











G 1098

Reg. No.................................

Name. ...........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

SYSTEM ANALYSIS AND DESIGN

rime: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions.

Each question carries 2 marks.

1. Define the characteristics of a system.

2. What is an Open System?

3. Distinguish between Brain storming and Delphi methods.

4. What is a Structure chart?

5. What is Structured Analysis?

6. Describe the concept and procedure used in constructing DFDs.

7. What is called Feasibility Analysis?

8. What do you mean by Cost-Benefit analysis?

9. Define Input and Output design.

10. Distinguish between Schema and Subschema.

(6 x 2 = 12 marks)

11.

Section B

Answer all the three questions.

Each question carries 10 marks.

(a) Illustrate the hierarchy making up a database.

Or

12.

(b) Review the primary activities of a maintenance procedure.

(a) List and describe the factors that affect the quality of a system.

Or

(b) What levels of quality assurance must a system meet? Explain.

(a) There are two ways of debugging program software: bottom-up and top-down. How do they differ?

13.

Or

(b) What is a syntax error? How does it differ from a logic error? Give an example.

(3 x 10 = 30 marks)

Section C (Compulsory)

14. What makes up a system performance definition? Select a situation with which you are familiar and explain the steps to prepare the definition.

(18 marks)







G 1073

(Pages 2)

Reg. No ............

Name ...................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

TAX MANAGEMENT

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

All questions carry equal marks.

1. (a) Define the following: ¬

(i) Person.

(ii) Assessee.

(iii) Capital Asset.

(iv) Aggregation of Income.

Or

(b) Explain the provision relating to Fringe Benefit Tax. II. (a) Define the term 'profit in lieu of salary'.

Or

(b) How to determine the Annual Value under House Property?

III. (a) GEA India Ltd manufacturers of equipments for power projects furnish the following information as on 31st March 2008 :

W.D.V of Plant and Machinery as on 01.04.2007 Rs. 10 Crores

Additions made to Plant and Machinery during 2007-08 Rs. 2 Crores





(Out of this assets put to use for more than 180 days is Rs. 1.50 Crores) Compute the depreciation admissible for the A.Y 2008-2009.

Or

(b) Discuss the tax treatment of surplus arising out of deep discount bonds:

- On sale of such bonds.

- On realization of such bonds on maturity.

IV. (a) Explain the tax repercussion of the following points arising out of Income Tax-Assessment: 'X' transferred agricultural lands permanently to 'Y' with a condition that 25% of the income ,from the land should be handed over to him. 'Y' earned an income of Rs. 40,000 from the transferred property.

Or

(b) Explain the deduction for interest on loan taken for higher education under Section 80E.

V. (a) Explain the tax rebate in case of Securities Transaction Tax under Section 88E.

Or

(b) How to calculate the Net Wealth under section 2(m) of the Wealth Tax Act ?

(5 x 12 = 60 marks)



MOC 228

(Pages: 2)

Reg. No ....................

Name .

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester

Faculty of Management Sciences

TAX MANAGEMENT (Elective III) (Common for Branches I and II)

Time : Three Hours

2004 Admission onwards: 60 marks

2003 Admission: 75 marks

Section A

Answer any six questions.

Write short notes on :¬

1. Total Income Tax.

2. EOUs.

3. Salary.

4. Set off and carry forward.

5. Stock in trade.

6. Cost of improvement.

7. Long term capital asset.

8. Accounting year.

9. Capital gains.

10. Business as per Income Tax

(6 x 212 = 15 marks)

(6 x 3 = 18 marks)

Section B

11. (a) Define the term "Assessees" and state in this connections the different class of assessees under

Income Tax Act 1961.

Or

(b) Briefly discuss the provision relating to determination of residential status of from and AOP.



. .:~

12. (a) How is income from self occupied property or property meant for owner occupation but remaining

wholly or partially unoccupied Computed? Discuss.

Or

(b) Discuss the provision of Income Tax Act 1961 regarding.

- Conversion of Capital Assets to stock-in-trade.

- Computation of capital gains in case of depreciable assets.

13. (a) Discuss with reasons the admissibility or otherwise of the following expenditure by an assessee

under the provision of Income Tax Act 1961.

(i) A sum of Rs. 1,30,000 was provided towards sales Tax liability in the accounts for the Year

ending 31.03.2007.

(ii) Stock-in-trade was loss in fire amounting to Rs. 10,000 and was debited to Profit and Loss

Alc.

Or

(b) What are the Income Chargeable under the head "Income from other sources".

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

Section C

14. (a) Explain the tax implications of conversion of self occupied property into joint family property

and subsequent partition.

(b) Briefly explain the provisions for entitlement of deductions of donations.

(c) The following particulars are furnished by Mr. Sunil for the year ending 31-03-2007.

Net salary received after deduction ofthe ... 80,000

Tax deducted from Salary ... 4,000

Ex-gratia received ... 16,000

HRA (Exempt Rs. 5,600) ... 8,400

Project Allowance ... 6,800

An ears in salary (for 2004-05) ... 8,000

Professional tax paid by Employee ... 400

Interest on Government Security (Wet) ... 18,000

Tax deducted @source for above ... 2,000.

Winning from Lottery ... 12,000

PF contribution ... ' 70,000

Interest from PPF ... 2,100

Paid to GICfor Medicallnsurance ... 12,000

Compute the total income for the A.Y. 2007-2008.

(1 x 15 = 15 marks) (1 x 24 = 24 marks)

MBA 2nd Sem Question Paper

F 8203


(Pages: 2)

Reg. N o. .........................

Name ,... ...,.. ......

M.B.A. DEGREE EXAMINATION, SEPTEMBE~ 2010

Second Semester

MANAGEMENT SCIENCE

(2008 admission onwards)

Time: Three Hours

Maximum: 60 Mark$

Answer all questions.

All questions carry equal marks.

1. (a) Explain the different types of models used in Operation Research.

Or

(b) Solve the following LPP :

Maximize Z = l20x1 ... lOOx2

subject to constraints

l0XI + 5x2 <<- 8Q

6XI + 6x2 <<_ 66

4XI + 8x2 >>_24

Xl >_0 X2 >_O.

2. (a) Describe briefly the various, methods used in Transportation problem.

O/"

(b) Five men are available to do five different jobs. From Past records the time, (in hours) that

each man takes to do each job is known and given in the following table :¬

Jobs

                       I        II       III       IV       V

               A     2      9        2          7        1

             B       6      8        7           6        1

Men      C       4      6         5           3       1

             D       4      2         7          3       1

            E         5     3         9          5         1

Find the assignment of men to jobs that will minimize the total time taken.

3. (a) Distinguish between CPM and PERT.

Or

(b) A small Project is composed of 7 activities whose time estimates are given below:

Activities                 1-2    1-3    1-4   2-5    3-5    4-6    5-6

Optimistic time:         1       2        1       1       2         1      1

Pessimistic time:        1      4         3       2       5         5      6

Most likely time:      6       5         7        8      14        8      15

Draw the network diagrams and find the critical path.

4. (a) Explain maximum - minimum and minimum - maximum principle used in Game theory.

Qr

(b) Solve the following game

                         Player B

                          1  7   2

Player A            6  2,  7

                         5  1    6

5. (a) Explain with illustration, how Monte Carlo methods are useful in operation research.

Or

(b) In a car manufacturing plant, a loading crane takes exactly 10 minutes to load a car into a wagon and again ,come back to the position to load another car. If the arrival of cars is a Poisson stream at. an average of one every 20 minutes. Calculate the average wainting time of a car in a stationery state.

(5 x 12= 60 marks)



F 8195

(Pages: 3).

Reg. No.....................................

Name.. ........

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

OPERATIONS RESEARCH

(Prior to 2008 admissions)

Time: Three Hours

Maximum: 60 Marks

Part A

Answer all questions. Each question carries 3 marks.

Explain:

1. Operations Research.

2. Unbounded solutions.

3. Saddle point. 4. Critical path.

5. Goal Programming.

(5 x 3 = 15 marks)

Part B

Answer all questions.

Each question carries 5 marks.


6. (a) Describe the significance of OR in modern business decision-making.

Or

(b) Use graphical method to solve the LPP

Minimize Z = 3x1 + 2x2

subject to 5x + X2 &gt>_10

Xl + X2>_6

Xl + 4x2 >_12

Xl' X2 >;_O.




7. (a) Explain in brief the north west corner role with suitable example.

Or'

(b) Obtain the initial basic feasible solution for the following :¬

Origin        D1             D2                Dg       Supply

O1               2                7                 4              5
O2               3                3                 1              8
O3               5                4                 7              7

O4               1                6                  2            14

Demand        7               9                 18           34



8. (a) Distinguish between PERT and CPM.

Or

(b) Examine the various fools used in inventory management.

9. (a) State the characteristics of DPP.

Or

(b) Solve the following game and determine the value of the same :¬

                                        B

                        A       4       -4

.                               -4       -4

10. (a) Explain the basic elements of queuing models.

Or

(b) Solve the same whose pay-off matrix is given below:

       -2        0         0          5        3

        3        2         1          2        2

       -4      -3         0        -2        6

     +5      -3        -4         2         6





Part C

Compulsory Question.

11. Consider the following project :

Activity     Time estimates in weeks            Predecessor

                      to            tm          tp

 A                    3            6            9                None

  B                    2             5           8               None

  C                   2             4           6                  A

   D                  2             3          10                  B

   E                  1             3            11                  B

   F                   4            6              8                CD

  G                   1             5            15                  E

Find the path and standard deviation. Also find the probability of completing the project by 18 weeks.

(20 marks)





F 8202

(Pages: 2)

Reg. No ."...............

Name .....

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

OPERATIONS MANAGEMENT

(2008 Admission onwards)

Time: Three Hours

Maximum: 60 Marks

Answer all questions. Each question carries 10 marks.

I.

(a) What are the functions of Operations Management? Explain.

Or

(b) Briefly explain different long-term and short-term capacity planning strategies.

II.

(a) what is Cost of Quality? What are its elements?

Or

(b) Write notes on :

(i) Single sampling.

(ii) Double sampling.
(iii) Sequential sampling.

III.

(a) Differentiate between Product layout and Process layout with the help of sketches.

Or

(b) Discuss the significance of 'Industrial safety' as a managerial function.

IV.

(a) What are the functions of Inventory? How can they be classified?

Or

(b) What are the components of a Material Requirement Planning System? Discuss the

problems in implementing MRP systems.

v.

(a) Discuss any two methods to solve Aggregate Planning problems.

Or

(b) What are the types of maintenance? Explain them in detail.



(a) Narrate, how TQM principles are taken care off in ISO certification.

Or

(b) The demand for a particular item in a shop is 800 a year. The cost of placing an order for the item is Rs. 15. Inventory carrying charge is Re. 0.2 of unit cost. If unit cost is Rs. 20, calculate Economic ordering quantity, number of orders to be placed and the time between placing of orders.

(6 x 10 = 60 marks)



F 8194

(Pages: 2)

Reg. No...,.............................

Name ........

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

OPERATIONS MANAGEMENT

(Prior to 2008 Admissions)

Time: Three Hours

Maximum: 60 Marks

Part A Answer all questions. Each question carries 3 marks.

1. What is meant by the "Profit Centre Concept" in Materials Management? 2. Write short notes on Evolution of Materials Management concept in India. 3. Briefly discuss "Engineering planning".

4. What do you mean by the term "Management of Technology"?

5. Discuss Break Even Analysis.

(5 x 3 = 15 marks)

Part B Answer all questions. Each question carries 5 marks.

6. Discuss various methods of Scheduling and Loading used in product layout.

Or

Explain various factors that are taken into account for selecting plant location in setting up a cement factory.

7. Differentiate between Corrective Maintenance and Preventive Maintenance.

Or

From the following data define maintenance policy which involves minimum cost:

Preventive maintenance cost/machine =Rs.85

Average cost of breakdown maintenance= Rs. 490

Number of machines= 80

Poisson distribution of factors is to be assumed with the following probabilities of failure:

Period of failure (Months)          1         2        3         4        5         6

Probability                             0.10     0.15    0.15    0.17    0.18    0.25

8. Define Time study. Explain the procedure and method used.

Or

Define Method study. Explain the procedure and methods briefly.

9. Write short notes on Control Charts of Attributes.

Or

Discuss the importance and use of OC curve. Explain the terms "Producers risk and Consumers risk.

10. What do you mean by the term EOQ? Derive an expression for EOQ assuming uniform usage

rate, production rate and possibilities of shortages.

Or

Given the following data estimate EOQ :

Carrying cost = 12%.

Ordinary cost = Rs.8

Cost/unit. = Rs. 2.50.

Monthly consumption = 100 units

Shortage cost . = Rs. 15.

(5 x 5 = 25 marks)

Part C (Compulsory)

11. What is meant by Profit Centre Concept of Materials Management? Explain.

12. What do you mean by Integrated Materials Management? Develop a suitable organisation

structure for the same.

13. Discuss the Evolution of Materials Management Concept in India.

(7 + 6 + 7 = 20 marks





F 8204

(Pages: 2)

Reg. No ..............

Name ................

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

RESEARCH METHODOLOGY

(2008 admission onwards)

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

All questions carry equal marks.

1. (a) what do you mean by the term "research process" ? Explain the various steps of research

process.

Or

(b) Explain problem formulation and statement of research problem.

2. (a) What is random sampling? What are the types of random sampling? Explain them with

Example

(b) Explain convenience sampling.

Or

(c) Explain Research Design in detail.

3. (a) What are the data presentation tools? Explain them in brief.

Or

(b) Highlight different approaches used to measure consumer attitudes. Describe different versions

of rating scales with suitable examples.

4. (a) Highlight the purpose of using various statistical tools for data analysis.

(b) What is chi-square test? Under what conditions can it be used?

Or

(c) Give a classification of Non-parametric tests. (d) Explain the use of statistical software packages.

5. (a) A company marketing tea claims that 70 % of population in a metro drink a particular brand of tea. A competing brand challenged this claim. They took a random sample of 200 families to gather data. During the study period, it was found that 130 families were using this brand of tea. Will it be correct on the part of competitor to conclude that the claim made by the company does not holds good at 5 % level of significance?

Or

(b) From the data given below:

(i) Find the two regression equations.

(ii) Coefficient of correlation between marks in Economics and Statistics.

(iii) Most likely marks in Statistics when the marks in Economics is 30.

(5 x 10 = 50 marks)

Part B (Compulsory)

6. (a) What are the contents in a research report? Explain them in brief.

(b) What are the types of report ? Explain them in brief.

(2 x 5 = 10 marks)



F 8196



Reg. No ........

Name ..............

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

RESEARCH METHODOLOGY

(Prior to 2008 admissions)

Time: Three Hours

Maximum: 60 Marks

Part A

Answer all questions. Each question carries 3 marks.

Explain :

1. Scientific research.

2. Validity.

3. Sampling error.

4. Factor analysis. 5. Focus group.

(5 x 3 = 15 marks)

Part B

Answer all questions. Each question carries 5 marks.

6. (a) Describe briefly the different steps involved in a research process.

Or

(b) Explain the different types of hypothesis.

7. (a) State the merits and demerits of descriptive research.

Or

(b) Distinguish between questionnaire and schedule.

8. (a) Describe the various types of non-probability sampling.

Or

(b) Describe the different methods of scale construction in the social research.

9. (a) Explain the characteristics of non-parametric tests.

Or

(b) Discuss the important multivariate techniques used in modern research.

10. (a) Narrate the merits and demerits of projective techniques.

Or

(b) "Report writing is more an art that hinges upon practice and experience"-Discuss.

(5 x 5 = 25 marks)

Part C

Compulsory question.

11. You have been requested by a leading manufacturer of computers and business machines to assess and measure office manager's attitude towards mechanisation and computerisation. How would you proceed with the assignment? Prepare an appropriate research design (20 marks)



F 8205

(Pages: 2)

Reg. No.. ...............................

Name ........

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

ENVIRONMENT MANAGEMENT

(2008 Admission onwards)

Time: Three Hours

Maximum: 60 Marks

Part A Answer all questions. All questions carry equal marks.

1.

(a) What is meant by the term sustainable development? How can sustainable development

be achieved?

Or

(b) Examine the interlink ages between the economy and the environment in the light of the

first two laws of thermodynamics.

II.

(a) What are the important environmental issues facing India in the present century?

Or

(b) Briefly trace the contribution of the UN. towards a sustainable environment from the

Stockholm Conference to the present day.

III.

(a) India's new policy directions specify that development should be in conformity with the

environment. Briefly outline this policy.

Or

(b) Give a brief account of the role of NGOs in environment protection. Discuss with the help of

examples.

IV.

(a) What is Greenhouse effect? Discuss the salient features of the Kyoto Protocol.

Or

(b) Describe India's marine environment. What attempts have been made to conserve the

marine products of India?

v.

(a) What are the basic principles of ISO 140001?

Or

(b) Briefly discuss the background of the Basel Convention. What are the basic principles

developed at the Basel Convention?

(5 x 10 = 50 marks)

Part B (Compulsory)

Case Study

Given Asia's phenomenal growth, its energy and development agenda has become a

matter of global attention. The new energy era requires global action and co-operation to address growing concerns over energy security, climate change and access by the poor to modern energy services. To meet the continued rise in energy consumption in the region, Asia must invest more than $ 6 trillion in new energy infrastructure mostly in the power sector by 2030.

In the absence of new policies by Governments and International financial institutions, the world energy needs will be almost 60% higher in 2030 than they are now, and, with most of this supplied by fossil fuels CO2 emissions will also increase at about the same rate. Business, investors, architects and scientists alone cannot change the way we produce and use energy. These groups can anticipate change; they can facilitate it ; they will profit from it but they cannot drive it. Public policies that create markets, remove barriers, level the playing field, and establish clear objectives and targets for renewable energy and energy efficiency help shape the future. Comment.

(1 x 10 = 10 marks)





F 8197

(Pages: 2)

Re g . No ............

Name ..

M.B.A. DEGREE EX.AMINATION, SEPTEMBER 2010

Second Semester

ENVIRONMENT MANAGEMENT

(Prior to 2008 admissions)

Time: Three Hours

Maximum: 60 Marks

Part A

Answer all questions. Each question carries 3 marks.

1. Define global warming.

2. What are non-conventional energy resources?

3. Explain the term green funding. 4. Define environment audit.

5. What is meant by incineration?

(5 x 3 = 15 marks)

Part B

Answer all questions. Each question carries 5 marks.

6. (a) Why do the managers need to study environment management?

Or

(b) Explain the various issues affecting ecological equilibrium.

7. (a) Discuss the various issues in environment management for business.

Or

(b) Explain how the non-conventional energy resources are benefited to the society. 8. (a) State the. factors determini::1g the dIstribution environment of a product.

Or

(b) How the friendly business operation is to be ensured?

9. (a) How the recycling technology minimises the industrial pollution?

Or

(b) Describe the integrated system of solid waste management.



10. (a) List out the merits and demerits of environmental accounting.

Or

(b) Explain the procedure for conducting audit for EMS 14001.

(5 x 5 = 25 marks)

Part C (Compulsory Question)

11. (a) Explain the major environmental problems associated with food processing and sugar

industries.

(b) Write an essay on Global Environmental problems.

(10 marks) (10 marks) [20 marks]



F 8201

(Pages: 2)

Reg. No.................................

Name ........

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

MARKETING MANAGEMENT

(2008 Admission onwards)

Time: Three Hours

I. (A)

II. (A)

III. (A)

Maximum: 60 Marks

Answer all questions. Each question carries 12 marks.

(i) Discuss the marketing concept and its evolution. (ii) Explain different growth strategies with examples.

(6 + 6 :: 12 marks)

Or

(B)

(i) Explain SWOT analysis.

(ii) What do you mean by marketing organization? Explain.

(6 + 6 :: 12 marks)

(i) Explain targeting and positioning with examples.

(6 marks)

(ii) Write notes on :

(a) Demand forecasting/

(b) Influence of technological factors in marketing.

(3 + 3 :: 6 marks)

(B)

Or

(i) What are the differences in consumer buying and organisational buying?

(ii) Describe Marketing Information System and its importance.

(6 + 6 :: 12 marks)

(i) Develop marketing strategies for a product in the mature stage of its life cycle. (ii) Compare and contrast marketing of goods and services.

(6 + 6 :: 12 marks)

(B)

Or

(i) Explain consumer adoption and diffusion process.

(ii) Explain psychological pricing and skimming pricing.

(6 + 6 :: 12 marks)



IV. (A) Discuss channel management decisions. How will you resolve channel conflicts?

Or

(B) Write notes on:

(i) Sales promotion and trade promotion.

(ii) Promotion mix.

(6 + 6 = 12 marks)

V. (A)

(i) Write a report on consumerism and legal aspects of marketing in India. (ii) Explain Green marketing.

(8 + 4 = 12 marks)

(B)

Or

(i) Explain the importance of Customer Relationship Management (CRM).

(ii) What are the measures used for marketing control?

(4 + 8 = 12 marks) [5 x 12 = 60 marks]



G 8084

Reg. No.................................

Name ........

MBA DEGREE EXAMINATION, AUGUST 2010

Fourth Semester

PERFORMANCE MANAGEMENT

(New Scheme - 2008 Admissions)

Time: Three Hours

Maximum: 60 Marks

Section A

All questions carries 10 marks each.

(a) Discuss the impacts of performance management.

1.

Or

(b) Write short notes on:

(i) Definition of performance management.

(ii) Key performance indicators. (iii) Measurement of contribution.

2.

(a) Explain the process of performance appraisal.

Or

(b) "Performance appraisal is not merely for appraisal but is far accomplishment and

improvement of performance". Discuss.

(a) What are various criteria for performance measures? Explain.

3.

Or

(b) Discuss different types of performance standards.

4.

(a) Describe the procedure for implementing performance management system.

Or

5.

(b) Discuss various types of performance management systems followed by public organisations. (a) Discuss different types of core competencies.

Or

(b) Explain people competency maturity model and its benefits.

Section B (Compulsory Case Study)

"

\,

6.

Develop a performance management system for sales representatives of a particular consumer durable of your choice. Discuss the methods used by you.

(6 x 10 :; 60 marks)



G 8131

Reg. No :.................

Name ....

M.B.A. DEGREE EXAMINATION, AUGUST 2010

Fourth Semester

COMPENSATION MANAGEMENT

(Old Scheme-Prior to 2008 admissions)

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

1. (a)' What do you understand by the term compensation? Explain the variables that make up

compenson.

Or

(b) Critically examine the compensation policy of employees in the ITES industry.

2. (a) What are the requisites of sound wage policy?

Or

(b) Explain the labour market characteristics and pay relations. 3. (a) Explain the mechanism in wage determination.

Or

(b) Why is social security important in determining compensation plans '?

4. (a) What are incentives? Explain the various incentives that are useful in motivating employees.

Or

(b) "A performance linked rewards system maximizes employee satisfaction"-Discuss.

5, (a) Explain the components of the compensation package that are beneficial to the company in

relation to taxation.

Or

(b) What are the different kinds of pay structure that are found in public sector.

(5 x 12 = 60 marks)



iT 8200

(Pages: 2}

Reg. No.................................

Name ...........................

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester.

MANAGEMENT INFORMATION SYSTEMS

(2008 Admission onwards)

Time: Three Hours

Maximum: 60 Marks

Part A Answer all questions. All questions carry equal marks.

1.

(a) What is an information system? Distinguish between a computer, a computer program and

an information system. What is the difference between data and information '?

Or

(b) Explain the role of information systems in supporting various levels of business strategy.

2.

(a) Define DBMS. What is the difference between a logical and a physical view of data?

Explain.

Or

(b) What is a data warehouse? How can it benefit organizations'? Explain.

3.

(a) What do you mean by proto typing model of system development? Explain with an example.

Or

(b) What is the use of ER diagram? Explain with a suitable example.

4.

(a) Explain how the information systems are supports the Human Resource Management.

Give a comparative study with the manually managed HRIS.

Or

(b) Banking is the one of major areas that uses the potential of Information systems. Explain

with an example.

5.

(a) Distinguish and explain the Decision Support Systems and Expert Systems. Provide sufficient

examples in your description.

Or

(b) Explain the influence of computer networks in the growth and development of information

systems.

(5 x 10 = 50 marks)

Part B (Compulsory) Case Study

6. Read the following case study carefully and answer the question:

Consider a bicycle shop. The shop deals with different types of bicycles: race bikes, city bikes, and mountain bikes. A customer enters the shop either to buy a bicycle or to rent a bicycle or to have a bicycle serviced. For buying a bicycle, the customer reads a catalogue, chooses the bicycle by filling in an order form, then give to the dealer. The dealer checks the client's details (including herlhis credit card number) and the product details and decides whether to execute the required transaction. Bicycles can be rented at different rates (Rs. 10 per hour for a racer, Rs. 5 per hour for a mountain bike and

Re. 1 per hour for a city bike). The process of renting a bike is similar to the process of buying one, except that the customer must insert herlhis credit card into a device that will perform the required checks, authorise the deliver of the rented bike and then keep the card locked until the bike is returned. Bicycles are serviced by a set of workers that perform the various tasks using a set of tools (including spanners, screwdrivers, chain extractors, etc.).

Draw the dataflow diagram for the activities mentioned above.

(1 x 10 = 10 marks)



F 8199

(Pages: 2)

Reg . No.................................

Name .............

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

HUMAN RESOURCE MANAGEMENT

(2008 Admission onwards)

Time: Three Hours

Maximum: 60 Marks

Part A Answer all questions. All questions carry equal marks.

1.

(a) Explain the significance of Human Resource Management in the multinational organisation.

Or

(b) "Selection is virtually a kind of elimination process" - Comment.

2.

(a) Briefly discuss the steps involved in conducting a training programme in a systematic way.

Or

(b) Discuss the various methods available for appraising the performance of employees.

3.

(a) Bring out the components of employee remuneration.

Or

(b) Explain the various determinants of job satisfaction.

4.

(a) Discuss the causes of Industrial unrest in India.

Or

(b) Describe the machinery for settlement of industrial disputes under the Industrial

Disputes Act.

5.

(a) Delineate the procedure involved in a disciplinary action.

Or

(b) As a human resource manager, how you will control the human resource costs in your

organisation.

(5 x 10 = 50 marks)



Part B (Compulsory) Case Study Both cases are compulsory.

6.

(a) Suppose HR planners estimate that because of several technological innovations your company will need 25 percent fewer employees in three years. What actions would you take to-day?

(b) Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement.

(2 x 5 = 10 marks)



F 8198

(Pages: 2)

Reg. No .......

Name ..............

M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010

Second Semester

FINANCIAL MANAGEMENT

(2008 admission onwards)

Time: Three Hours

Maximum: 60 Marks

Part A

Answer all questions.

All questions carry equal marks.

I. (A) Explain the Dupont Analysis.

Or

(B) What are the major types of financial decisions that a business firm makes? How do they

involve risk-return trade-off?

II. (A) The "cost-volume-profit relationships provide management with a simplified framework for

organising its thinking on a number of problems". Discuss.

Or

(B) The practical analyst should take into account time value of money to take objective decisions".

Explain the statement with suitable illustrations.

III. (A) What are the advantages of the risk-adjusted discount rate? What is the major problem in

using this approach to handle risk in capital budgeting?

Or

(B) Explain the relationship between risk and return as per CAPM.

IV. (A) Explain the Net Operating Income Theory of capital structure.

Or

(B) Explain and state the circumstances which favour the use of debenture financing.

V. (A) Discuss briefly the Net Present Value method and state its merits in evaluating capital

expenditure.

Or

(B) Write short notes on :

(i) Deep Discount Bond.

(ill) Working capital cycle.

(ii) Lock box system.

(iv) Economic order quantity.

(5 x 10 = 50 marks)

Part B

Answer the following question.

VI. X Corporation has estimated that for a new product its break-even point is 2000 units, if the item

is sold for Rs. 14 per unit. The cost accounting department has currently identified variable cost of Rs. 9 per unit. Calculate the degree of operating leverage for sales volume of 2500 units and 3000 units. What do you infer from the degree of operating leverage at the sale volumes of 2500 units and 3000 units and their difference, if any?

(1 x 10 =10 marks)



MBA Third Semester Syllabus ( 2008 onwards)

MBA Third Semester Syllabus ( 2008 onwards)


Third Semester

CC 301 Global Business Environment     40 60 100

EC302 Elective                                   1 40 60 100

EC303 Elective                                   2 40 60 100

EC304 Elective                                   3 40 60 100

EC305 Elective                                   4 40 60 100

EC306 Elective                                   5 40 60 100

EC307 Elective                                  6 40 60 100

CC308 Organizational Study                40 60 100

 Total :                                                 320 480





LIST OF ELECTIVES

MAR KET1N G

1. Consumer Behaviour

2. Management of Marketing Communication.

3. Services Marketing

4. Marketing Research.

5. Industrial Marketing

6,. Product & Brand Management

FINANCE

1. Advanced Corporate Finance

2 . Advanced Managerial Accounting

3. Bank Management

4. Management of Financing Services

5. Tax Management

6. International Finance.

SYSTEMS

1. Software Project Management

2. Introduction on Security Management

3. Information Systems

4. E Business

5. Data Base Management Systems

6. Enterprise Resource Planning



HRM

1 Counseling Skills for Managers

2. Industrial Relations

3. Reward Management

4. Training & Development

5. Performance Management

6. Managing of Interpersonal & Group Process



INTERNATIONAL BUSINESS’

1. International Economics

2. International Financial Market and Foreign Exchange Management

3. Foreign Trade Policy & Procedures

4. Globalization Strategies

5. International Logistics Management

6. Global Trade



SEMESTER III


GLOBAL BUSINESS ENVIRONMENT

Module I

Introduction to International Business, Globalization of the world economy, World trade and foreign investment trends, Technological changes, Types of international business, Economics political and legal systems, The cultural dimensions of international business

Module 2

The global trade and investment environment, Government influence, Trading practices, Independence, interdependence and dependence, World financial environment, Cross national cooperation and agreements, Tarrif and non tarrif barriers, WTO, Regional blocks, Production and operations management in international trade

Module 3

Global Financial Environment, Foreign exchange market mechanism, Determinants of exchange rates, Nature of international capital market, The euro currency market, Off shore financial centers, International banks, Non banking financial institutions

Module 4

Global competitiveness: Export Management, Procedures export and import financing, Export assistance, Licensing and joint ventures, Globalization of human resource development, Research and development in Global market

Module 5

Globalization with social responsibility, World economic growth and environment, Country evaluation and selection, International business diplomacy, Negotiation in international business: issues in asset protection, Multilateral settlements



ELECTIVES

ELECTIVE - MARKETING



CONSUMER BEHAVIOUR

Course Objective:

To enable the participants to understand consumer behaviour in the marketplace and to use that in the development of marketing strategies.

Module!

Introduction to consumer decision making models — EPS, LPS, RRB — stages in consumer decision making process need analysis — information search — evaluation, - purchase and post purchase behaviours — factors influencing consumer behaviour.

Module II

Consumer as an individual — consumer needs and motivation — nature of personality and self concept behavioural learning theories — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making - family life cycle — marketing. behaviour — social class categories — consumer behavioural applications of social classification.

Module Ill

Social impact on the consumer — culture — social classes — family and personal influence — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making — family life cycle

— marketing behaviour — social class categories — consumer behaviour applications of social classification.

Module JV

Course and consumer behaviour — characteristics of culture — sub culture — cross cultural marketing — personal influence and opinion leadership — dynamics of opinion leadership process — influence of opinion leaders in the promotional strategy of a firm — adoption and diffusion of an innovation — profile of consumer innovators — marketing applications

Module V

Impact of environment on consumer behaviour — temporal effects — instore merchandising — store layout. - store ambience — models of consumer decision making — Indian consumers — behavioural patterns of Indian consumer — cultural and religious issues in marketing in India — organizational buying process and factors influencing organizational buying behaviour.



MARKETING RESEARCH

Course Objectives

Marketing Research aims at researching the market to guide the manager in his decision making . This course is designed to equip the student in planning, executing the marketing research process and collating and interpreting the data thus received.

Module I

Introduction to marketing research — importance, role and application — types of research and research agencies — marketing information system and decision support system — cost and time consideration in research - role of information in decision making - concept of decision making under uncertainty and cost of additional information.

Module II

The research process — identifying research problems and setting

research objectives — developing research proposals — research design — data sources — primary and secondary source — audits and panel data — surveys and experiments in marketing research — experimental designs.

Module III

Designing tools for data collection — questionnaires and schedules

— data collection methods — observation, physiological measures, direct interview, telephone, mail and use of internet - qualitative research — FGDs, depth interviews, projective techniques — field work planning and control — problems in data collection.

Module IV

Sampling design — sample frame, sample unit, sample size determination, sampling method — sampling errors — data editing — coding and tabulation — uses of software for processing of data — data analysis and interpretation — different methods of analysis — report preparation — final presentation.

Module V

Application of research process in marketing activities — research

for new product development — assessing market potential for products — pricing studies — measuring brand equity — distribution studies — consumer perception and behaviour studies — advertising research — studies for other promotion activities opinion surveys.



SERVICES MARKETING

Course Objective

This course intends to familiarize the students with the concept of service marketing, its different aspects and how it can be managed.

Module I

Definition of service — nature and characteristics — classification of services — the role of services in the economy — evolution of services marketing — distinction between goods and services.

Module II

Service mission — developing a service mission — customer oriented service marketing — service marketing segmentation — process, identifying alternative bases for segmentation — identifying and selection target markets — positioning and differentiation of services — levels of positioning and process.

Module Ill

The services marketing mix — developing marketing mix strategy — service marketing triangle — managing demand — expectation and perception of service quality — service encounters — customer retention, CRM — measuring services quality and customer satisfaction — SERVQUAL — The Gap model — TQM.

Module IV

Service marketing planning process — environment — service scapes — resource allocation and monitoring distribution — pricing of services — process, types — Promotion of services — advertisement, personal selling, direct marketing, sales promotion, publicity and PR — service product development and management.

Module V

Marketing Information System and Marketing Research — application of services marketing in various industries — financial services, health care, hospitality, IT public utilities — recent trends in service marketing - govt. regulations, policies.



PRODUCT & BRAND MANAGEMENT

Course objective

This course is intended to give an insight into an integrated approach to the management of products and brands.

Module I

Product management — concept and importance — role of product manager — product policy — product oriented organization and product teams — market segmentation — product differentiation — targeting & product positioning — product plans — components of a product plan — product audit.

Module II

Demand forecasting — feasibility and new product research — new product development stages — diffusion and adoption process - new product launch —strategies — successes and failure.

Module III

Product life cycle —stages — strategies adopted at different stages — managing product line and product mix — product portfolio models — criticisms of portfolio models .— managing product portfolio — product deletions — product revitalization.

Module IV

Brand management — concept and definition of brand — value addition from branding — stages in brand building — brand identity — brand naming process — brand extensions — brand equity — components and management of brand equity — brand awareness, brand. loyalty, brand associations, perceived quality — brand equity measurement — brand as feelings.

Module V

Brand personality — -brand perception — concept and importance — managing brand personality and its measurement — difference between brand personality, brand ambassador and celebrity models — trends in product and brand management - global branding — mass customization

— co-branding —turbo marketing — marketing through Internet —e commerce.

ELECTIVE -FINANCE

ADVANCED CORPORATE FINANCE

Module l

Working Capital Management — Determination of level of current Assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital)

Working capital financing —Short term financing of Working Capital, Long term financing of working capital. Working capital Leverages.

Module2

Cash Management —Forecasting cash flows - Cash Budgets , Long term cash forecasting, monitoring collections and receivables, optimal cash balances, Baumol Model, Miller-orr model, stone model. Strategies for managing surplus fund.

Module3

Capital structure decisions — capital structure & market value of a firm. Theories

of capital structure —NI approach, NOI approach, Modigliani & Miller approach.

Traditional Approach.

Arbitrage process in capital structure. Planning the capital structure: EBIT and

EPS analysis. ROl & ROE analysis. Capital structure policy.

Module 4

Dividend policy —Theories of dividend policy: relevance & irrelevance dividend decision. Walter’s & Gordons Model, Modigliani & Miller approach. Dividend policies —stable dividend, stable payout & growth. Bonus shares & stock split corporate dividend behaviour. Legal and procedural aspects of Dividends. Corporate Dividend Tax.

Module 5

Corporate Financial Modelling - Agency problem & Consideration. Effect of

Inflation on:

Asset Value, Firm Value, returns, corporate governance, Concept, components

of EVA. Market Value Added EVA, MVA, Financial Reengineering ,Behavioural

Finance

ADVANCED MANAGERIAL ACCOUNTING

Module 1

Nature and scope of management accounting- Need for management accounting. Features , objectives, scope ,functions , advantages and limitations- Management accountant ,functions, roles , duties and qualities- organization of management accounting — management accounting and finance function.

Module 2

Job and batch costing — contract costing and process costing — application of process costing , inter process profit. Equivalent production. Joint product and byproduct.

Module 3

Operating or service costing- transport costing ,powerhouse costing, Canteen Costing, Hospital Costing, Cinema Costing, Advertising Based Costing. Introduction• & implementation of A B C System.

Module 4

Transfer Pricing, productivity Measures, Bench Marking, Choice of performance metrics for compensation purposes. The Balanced scorecard.

Module 5

Human resource Accounting- Need & Development concept, valuation of

Human Resources — Recording & Disclosure in Financial Accounting — Importance of Human Resource Accounting — Objections against Human

Resource Accounting — Human resource Accounting in India —Social Accounting



BANK MANAGEMENT

Module 1

Origin and kinds of Banks — Unit and branch banking- Universal Banking — Banking system in India- Central bank —Evolution — Functions — control of credit

— Role of RBJ — Organization and Management

Commercial banks — Cooperative Banks — Development banking- NBFC’s — Unorganized sector —Nationalization and social responsibility of banking — Privatization & infusion of financial efficiency.

Module 2

Commercial Banks -Functions of Commercial Banks — Agency Services — General Utility Services — Credit creation & Limitations of Credit creation.

Practice of Banking — Banker —Customer Relationship —‘Special Relationship

La of Limitation — Banker as A trustee & an agent — Appropriation of payment — Right of lien and setoff- Obligation to maintain secrecy — Garnishee order

Module 3

Electronic payment Systems — Teller Machines- Cash dispensers — ATMs — Anywhere Anytime Banking —Home Banking —Online enquiry and update facilities- Personal Identification Numbers —and their use —credit and debit cards

— smart cards — signature storage & display by electronic means —MICR cheques.

Module 4

Electronic Banking and Internet Banking — Electronic Fund Transfer System — Plain Messages — Structural Messages — SWIFT — CHIPS- CHAPS — FEDWIRE

— RTGS — Facets of Electronic banking — Bank to Bank — E Banking — Electronic Central Banking — E Banking transactions — Internet Banking- security considerations —rangaraj or Sacraf and Schere Committee recommendations.

Module 5

International Banking — Exchange rate — Documentary letter of credit —Facilities for exporters and importers — correspondent banking and NRI bank Accounts — EXIM Banks —ECGC Banks — Role of FEDAI.

Evaluating Bank Performance —ROE Model —CAMEL’s ratings- Traditional GAAP based performance Measures —Profitability Analysis, Balanced Scorecard. Mergers and Acquisitions in Banks — Value creation through mergers —motives behind mergers —valuation procedures —Financial and Non —Financial considerations in Mergers and Acquisitions



TAX MANAGEMENT

Module l

Taxation system in India : Direct & Indirect. Income Taxation : Basics of change concepts : Income, Person. PY / AY, Residence Total Income. Meaning of Tax free Income, FTZ & EOUs.

Module 2

Taxaton Process: An overview of the 5 heads of Income

Module 3

Taxation in companies: Heads of Income, Setoff & carry forward Decline & exceptions, depreciation. Computation of tax liability

Module 4

Tax Management, Financial Decision Making — Basis of location, Type of Activity,

ownership pattern, Dividends & inter corporate dividends transfer.

Tax Management ,Specific Managerial Decisions—Make / Buy Own / Lease,

Closure / Continue.

Sale in domestic Foreign Markets, replacements.

Module 5

Double Tax Agreement : Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning: Tax Avoidance, Evasion planning & Management.



ELECTIVE - SYSTEMS

SOFTWARE PROJECT MANAGEMENT

Course objectives— After completing this course the student may be able to independently plan and execute a software project including its cost estimation.

Module 1

TEAM Organization: members, centralized — control team structure, decentralized — control team structure, mixed — central team structure, assessment of team structures; Rayleigh curve, Personnel Plan, effort distribution, task set definition.

Module 2

PROJECT SCHEDULING AND CONTROL: Work break - down structure(s).; project scheduling and milestones , Gantt charts, PERT charts, time sheets, reviews, most-schedule- milestone graph, earned value method, unit development folder, dealing with deviation from the plan.

Module 3

SoftwareQuality Assurance: SCM process, configuration, identification, version control;. change control, configuration audit, status reporting.

Module 4 -

SOFTWARE PROJECT ESTIMA TION: Size- oriented, function — Oriented, extended function point metrics; Process based estimation; Empirical estimation models; single variable models; COCOMO model, MAKE- buy decision: Decision tree, outsourcing.

Module 5

RISK MANAGEMENT: Software risks; risk identification; product size risk. Business impact risk, customer related risk; risk component and drivers; risk projection, risk mitigation, monitoring and management. Reactive and pro-active risk strategies.



DATABASE MANAGEMENT SYSTEM

Module 1

Introduction to DBMS — View of data — Data Models — Languages — Different types of Database Systems — Database administration — Database users

Module 2

Data Models — E-R Model — Concepts, Design issues — E-R Diagrams — Entity sets

— Design of E-R data based schema — Reduction of Schema to tables — Relational

Models — Structure of Relational Database — Relational Algebra

L

Module 3

SQL — Basic structure, operations, functions, queries — Derived relations — DDL Modification Databases — Transaction Concepts — States — Concurrency control

Query optimization

Module 4

Relational Database Design — Pitfalls in relational Database Design — Decomposition — Normalization - Normalization techniques — Domain key normal form and alternative approaches to database design — Database backup and recovery

Module 5

Emerging trends in Database Management — Object oriented databases — Decision support systems — Data Mining — Data warehousing — Multimedia

databases — Geographic databases — Distributed Information Systems



ELECTIVE -HRM

INDUSTRIAL RELATIONS

Module 1

Industrial Relations Evolution and Characteristics, Theories and Approaches,

Emerging socio economic and technological scenario in India, Industrial unrest,

Industrial conflict conditions of good industrial relations — emerging trends, ethical

codes and IA, Role of ILO

Module 2

• Role and future of Trade Unions, trade union and the employee, trade union and the management, Problems of trade union, Trade Union Act, Workers education and training.

Module 3

Overview of industrial Disputes Act, discipline and grievance management, code of discipline in industry, Unfair labour, practices, grievance and IR, grievance procedure, dispute settlement and preventive machinery

Module 4

Collective bargaining — Concepts, theories, Collective bargaining and IR systems, Negotiation and collective bargaining, collective bargaining practices,

L wage policy and wage regulation machinery, productivity bargaining and gain sharing, Participative management — concepts, importance and practices

Module 5

Employee empowerment and quality management — Quality circles, concept of technological change — its relevance to Indian context



REWARD MANAGEMENT

Module 1

Employee rewards : Concepts and components; the total reward system; Reward policy in organizations. Wage Concepts: Minimum wage, fair wage, Living wage, Types of wages, Wage policy in India. Wage determination: Wage determinant methods, Wage differentials, Working of different institutions relating to reward systems like Wage Boards and pay commission

Module2

Job Evaluation : Introduction, internal and External Equity, Methods of evaluation and process, Computer based support systems.

Module 3

Pay structure, board banding, contingent pay, pay for performance, competence, skill based incentive schemes. Executive and ‘shop floor level, team rewards, profit sharing and gain sharing, stock options. Compensating expatriates and knowledge workers.

Module 4

Benefits and allowance, downsizing, VRS, pay restructuring in mergers, acquisitions and alliances, partnership turnarounds, boardroom pay, pay structure for start up organizations

Module 5

Legal frame work of wage determination, payment and social security, emerging issues in compensation management, future trends, international remuneration, tax planning in organizations.



TRAINING AND DEVELOPMENT

Module 1

Training, Concepts, strategy, definition concepts, training as a subset of HR, training process, Training Need Identification and Analysis(TN1A), Important steps in TNIA, the frame work.

Module 2

Programme design, planning and implementation, training objectives, training

models. budget for training, types of training, roles, responsibilities and

challenges for training managers.

Module 3

Programme context, teaching aids for training, types of training, e-learning and computer based training, classification of training methods, importance of training methods and criterion fro selecting training methods, MDP — Different methods.

Module 4

Psychology of learning, learning principles, and conditions, adult learning process, procedures and practices, principles of adult learning, organizational learning and development

Module 5

Implementation of training programmes, training outcomes, training evaluation, training audit, training and development practices in Indian organizations, best practices, procedures and activities in training effectiveness ROl in training



MANAGING OF INTERPERSONAL AND GROUP PROCESS

Module 1

Intra-personal process — understanding human behaviour, self concept, perception, attention, distraction, attitude, occupational stress and coping, impression management

Module 2

Memory — Process and types, intelligence, intelligence quotient, emotional intelligence, emotional quotient

Module 3

Inter personal process — transactional analysis — Johasi window helping process, communication and feedback, interpersonal styles

Module 4

Group and inter group process — group formation and group process, organizational communication, team development and team functioning, conflict, collaboration and competition, sensitivity training

Module 5

Organizational process — an overview of major concepts on emerging trends — power, politics, authority, integration and control, organizational climate and culture, organizational effectiveness

ELECTIVE :INTERNATIONAL BUSINESS.

FOREIGN TRADE POLICY AND PROCEDURES.

Module I

Government intervention in foreign trade-inward and outward oriented

—trade strategies brief historical review of India’s trade policy-Foreign Trade (Development and Regulation) Act-salient features of the current foreign trade policy of India.

Module II

Export promotion measures- organisational setup-export promotion/assistance organizations-state trading and conalistion —production —assistance-marketing assistance-export and trade house-incentives-special economic zones- evaluation of export promotion system.

Module’ III

Export procedures and documentation, Import procedures and documentation

Module IV

Payment teams-Income terms-receiving payments for exports-making payments for imports-letter of credit and international trade.

Module V

International trade financing-pre-shipment credit-post-shipment credit- objectives, functions, role and assistance schemes of Exim Bank-forfeiting - ECGC and export credit risk insurance-marine insurance.

INTERNATIONAL LOGISTICS MANAGEMENT

Module I

Integrated logistics management-concept, evaluation and development- importance of logistics management to international business-international logistics functions and intermediaries.

Module II

Logistics information system-positioning information in logistics-logistics information systems design-LI in logistics; strategic information linkage.

Module Ill

The general structure of shipping industry —cargo types-vessels vessel characteristics-linear operations and tram operations-chartering of bulk ocean carriers-chartering principles-the ocean linear conference system-freight structure and practices — coordination-role of intermediaries-forwarding and clearing agents-freight brokers-stevendores and shippers agents.



Module IV

Shipper-ship owner consultation arrangements-the needed scope and machinery for consultation-types of consulting machinery-All India Shippers’ council, shippers’ associations and FIB and various standing comities set up for resolving shipper’s problems-UN convention on code of conduct for linear shipping conference.

Module V

Technological developments in ocean transportation-containerization international air transportation-current issues.