MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
(Affiliated Colleges)
Revised Syllabus
(Effective from 2008 Admissions)
BMIM
LIST OF COURSES FOR MBA PROGRAM
Course No. Subject Internal Evaluation External Evaluation Total
Marks Marks Marks
First Semester
CC 101 Management Process and
Organizational Behavior 40 60 100
CC 102 Quantitative Methods for
Management 40 60 100
CC 103 Managerial Economics 40 60 100
CC 104 Accounting for management 40 60 100
CC 105 Legal Environment of Business 40 60 100
CC 106 Information processing using
Computers 40 60 100
CC 107 Business Communication 40 60 100
CC 108 Business Ethics 40 60 100
320 480 800
320 480 800
Second Semester
CC 201 Environment Management 40 60 100
CC 202 Financial Management 40 60 100
CC 203 Marketing Management 40 60 100
CC 204 Operation Management 40 60 100
CC 205 Human Resource Management 40 60 100
CC 206 Research Methodo1ogy 40 60 100
CC 207 Management Information Systems 40 60 100
CC 208 Management Science 40 6 100
CC 209 Viva Voce 100 100
320 580 900
BMIM
Third Semester
CC 301 Global Business Environment 40 60 100
EC302 Elective 1 40 60 100
EC303 Elective 2 40 60 100
EC304 Elective 3 40 60 100
EC305 Elective 4 40 60 100
EC306 Elective 5 40 60 100
EC307 Elective 6 40 60 100
CC308 Organizational Study 40 60 100
320 480
Fourth Semester
EC401 Elective 7 40 60 100
EC402 Elective 8 40 60 100
EC403 Elective 9 40 60 100
EC404 Elective 10 40 60 100
CC405 Comprehensive Viva - Voce - 100 100
CC406 Summer Placement Report - 100 100
Total 160 440 600
List of Electives
1. Marketing
2. Finance
3. Systems
4. Human Resource Management
5. International Business
6. Operations Management.
LIST OF ELECTIVES
MAR KET1N G
1. Consumer Behaviour
2. Management of Marketing Communication.
3. Services Marketing
4. Marketing Research.
5. Industrial Marketing
6,. Product & Brand Management
FINANCE
1. Advanced Corporate Finance
2 . Advanced Managerial Accounting
3. Bank Management
4. Management of Financing Services
5. Tax Management
6. International Finance.
SYSTEMS
1. Software Project Management
2. Introduction on Security Management
3. Information Systems
4. E Business
5. Data Base Management Systems
6. Enterprise
HRM
1 Counseling Skills for Managers
2. Industrial Relations
3. Reward Management
4. Training & Development
5. Performance Management
6. Managing of Interpersonal & Group Process
INTERNATIONAL BUSINESS’
1. International Economics
2. International Financial Market and Foreign Exchange Management
3. Foreign Trade Policy & Procedures
4. Globalization ion Strategies
5. International Logistics Management
6. Global Trade
OPERATION MANAGEMENT
SEMESTER - I
Management Process and Organisational Behaviour
Module I: Evolution of Management as a discipline-Significance of Management — Definitions of Management — Functions of Managers — Management as Science and Art-Administration vs Management- Theories of Modern Management — Fayol’s principles of management- Taylor’s Scientific Management- Elton Mayo and Human Relations School- Drucker’s contributions to Management — Various approaches to management with emphasis on Systems approach to management.
Module II: Understanding business entity — Proprietary ownership —Private Limited Companies —Public Limited Companies —Public sector Co-operatives, Multinational Corporations- Global Corporation. Overview of corporate organization hierarchy (shareholders, board of directors, CEO). The concept of a corporate vision mission — objectives.
Module IV: Staffing- Human Resources Management to include Recruitment, Selection, Performance appraisal and Career planning. Leading to include Types of Leadership Committees, Teams and Group Decision Making. Controlling to include systems and process of controlling, control techniques and impact of IT on control, preventive control.
Module V: Functional areas of Management — Marketing-Finance-HRM, Operations and Systems. —. Strategic Management Approaches Enterpreneurship trends in Management-Management by restructuring — Reengineering-Benchmarking-Management by Wandering Around- Managing for Excellence.
MANAGERIAL ECONOMICS
Module 1
Managerial economics-Definition and scope. Steps in decision making, basic concepts that aid decision making-incremental concept, discounting Concept, opportunity cost concept, time concept, equi-marginal concept. Application of these concepts using case lets.
Demand analysis-Factors affecting demand, equilibrium of the consumer based on cardinal and ordinal utility, changes in consumer’s equilibrium-price effect, income effect and substitution effect. Elasticity ‘of demand, different types of elasticity, their applications.
Module II . . .
Demand forecasting, Methods of forecasting demand for consumer non durable goods, consumer durables and capital goods, uses of demand forecast. National income and use of National income data for demand forecasting.
Supply —Factors affecting supply. Cost analysis —cost concepts, ‘short run and long run cost curves, why cost curves are “U” shaped? Laws of returns, Economies of scale and economies of scope. Production possibility curve production function, production function with two variables. Isoquants, best production possibility.
Cost-Volume-profit analysis-calculation of break —even point, Margin of safety, calculation of margin of safety, calculation. of output for earning the targeted profit, calculation of break-even point for multi-product firms Uses of break-even analysis for decision —making. .
Module IV
Economic systems. Investment decision under capitalism. Project evaluation technique, merits and de-merits of each technique;. extended benefit-cost analysis, EIA statement. Impact of Fiscal and Monetary policies on resource allocation. Balance of payment and its impact on the economy. Module V
Market structure-Different types of market-perfect, imperfect monopoly, duopoly, oligopoly, monopolistic, monophonic and bilateral monopoly. Price discrimination under monopoly-conditions for price discrimination, when price discrimination is profitable?
Pricing- Pricing in practice, different pricing policies, transfer pricing. Theories of the firm.
Quantitative Methods for Management
Module I
Matrices —arithmetical operations involving matrices. Determinants, inverse of a matrix. Solving simultaneous equations using matrix. Introduction to calculus-introduction to differentiation and integration application in business.
Module I!
Presentation of data —graphs and charts-frequency distribution. Descriptive statistics : Measures of central tendency —Measures of dispersion
— Measures of position. Module Ill
Basic probability concepts-Marginal, joint and conditional probability- Addition and Multiplication theorem of probability - Baye’s theorem and its business applications.
Module IV
Probability distributions-Binomial, Poisson, Normal
Module V
Correlation and Regression analysis:
Correlation: Different types of correlation-Coefficient of. correlation-Karl Pearson’s •co relation coefficient-Spearman’s rank correlation coefficient Concurrent deviation method-Coefficient of determination.
Regression analysis: Line of best fit, Least square method. Business application. Time series analysis-Different components of time series-simple
problems only. .
CC 106 INFORPVIATION PROCESSING USING COMPUTERS
Course Outline
Module I Introduction to computers — overview computer architecture — input. output and storage devices — data storage and retrieval operating systems — WINDOWS.
Module II Text processing using word — introduction the concept of spread - sheet — creation of spread sheets— range, formulas. functions. database
- functions
Creating graphs using spreadsheet — creating macros and menus - importing of data.
Module IV Sorting, indexing and report generation —joining, da1abas and programming using database software — SQL and menu processing.
Module V Data communications and computer networks — LANs and WANs — Network topologies — world wide web and business community communication through computer networks — E — Commerce, EFT and
-- e-mail,
Business Communication
Module I
Communication-communication process-functions of communication types of communication-channels of communication-barriers to effective communication physical and psychological barriers.
Module II
Development of oral communication-interpersonal communication interviews-conversational skills-public speaking-nature, structure. and styles of speeches-public meeting and press meeting-bard meeting and annual general meeting-business. presentations-role, of audiovisual aids and computers in oral presentations.
Development of written communication skills-letter writing-report writing-types of reports, self-report, interview report, evaluation report, problem solution report, research report. Analysis and interpretations of reports-preparation of resume and job applications.
BMIM
Module IV
Business communication: Structure and formats of various official documents like memo, notes, quotations, orders and tenders, claim and adjustment letters, interoffice and intra office communications, correspondence with external organisations notice, and minutes-press release. ‘
Module V
Art of listening-listening vs hearing barriers to effective listening- nonverbal communication-body language-impact of growth of information technology on communication – email - teleconferencing video conferencing – threats of communicating through computer networks.
Accounting for Management
Module I
Financial Accounting — Concept Importance and Scope — Accounting Principles
Module II
Preparation of Financial Statements with special reference to analysis of Balance Sheet — Depreciation — Financial Statement analysis.
Module III
Fund Flow Analysis- Statement of cash flows- Management Accounting
— Concept, Need, Importance and Scope.
Module IV
Computerized Acc. Package — Tally, Peach Tree, Dae- etc..
Module V
Indian Financial system incorporate introduction to Stock Market
LEGAL ENVIRONMENT OF BUSINESS
Module I
Introduction-Overview of sources of law and interpretation of law- principles of natural justice-the constitution of India
Module II
The contact Act — essential features of contract — offer and acceptance
— consideration — competence of parties — free consent — void and void able
contracts — performance of contracts — discharge of contracts — breach of
contracts — Quasi contracts — Indemnity and Guarantee- Bailment and Pledge
— Law of Agency
Negotiable Instruments Act — cheques- Bills of Exchange — Promissory Notes-Definitions and Characteristics of Negotiable Instruments — Dishonour and Discharge of Negotiable Instruments — Court decisions-Recent amendments of Negotiable Instruments Act.
Partnership Act-Registration of partnership firms — Rights and duties of partners-admission and retirement of partners-rights and liabilities of incoming and retiring partners.
Module lV
Company Law- Nature and types of a companies — incorporation of a
company-Memorandum and Articles of Association —share capital — Prospectus and its features — Different types of shares — Membership-
Borrowing powers —Company meetings and resolutions —Board of Directors — Accounts and Audit-Multi National Corporations- Mergers and Acquisitions Amalgamations.
Module V
Consumer Protection Act- Consumer redressal mechanisms-Court
decisions. Foreign exchange Management Act-Objectives and features — Court Decision. Cyber laws in India-Information Technology Act 2000; 2004-
Patents Act-Copy right. Overview of Central Excise Laws-Value Added Tax
(VAT)- Minimum Alternate Tax (MAT) —Service Tax — Fringe Benefit Tax
(FBT)- Mutual Funds. Trade Related Intellectual Properties (TRIPS) — Trade
Related Intellectual Measures (TRIS)
Environment Business and Sustainable Development
Module 1: Definition of Ecology and Environment. Industrial collision with reference
Global warming, Ozone layer depletion. Impact of Industrial waster on the local
environment. Environment as stakeholder in Business.
Module 11: International treaties related to environment and their impact of business.
Overview of Antarctic treaty, basal convention, Convention on biological diversity.
Convention on fishing and conservation of living resources of high seas.
Module IV: Business non-conventional energy — solar, Wind, hydal, tidal, biogas, biodisesal. Standards ISO 14000 and 14000—I
Module V: Environmental laws of India India
FINANCIAL MANAGEMENT
Module 1-Aims and Objectives of R.M., Financial analysis and control.
Module 11- Cost, Volume, Profit Analysis; Operating and financial coverage, time value of Money.
Module III- An overview of risk adjusted methods.
Module IV - Investment and capital structure decisions- instruments of long term finance,
Different sources of raising capital . -
Module V- Management of working capital, Methods of capital budgeting, short term financing Investment.
BUSINESS ETHICS
Module I
Introduction to ethics as part of philosophy _ and Technological theories ethics and morality —ethics and Law.
Module II
Business Ethics Dilemma —Ethical Disp1acement- Ethical Leadership, Ethical issues in Corruption- discrimination - Whistle Blowing – Competition – Privacy – Trade Secrets.
Module III
Ethical issues in Marketing- Finance-Human Resource Development- Information Technology and Business Strategy -
Module IV
Corporate Governance Social Responsibility - Social Audit- Ethics and Government-Ethics in different nations.
Module V
Recent Corporate Governance initiatives abroad and in india
SEMESTER II
MARKETING MANAGEMENT
Module I Introduction:
Concept, nature, scope and importance of marketing: marketing concept and its-evolution - the philosophy or customer orientation; marketing mix; marketing organization, strategic marketing planning- an overview.
Module II Market analysis arid Selection;
Marketing environment - macro and micro components and their impact on marketing decisions Marketing information System and Marketing research process, analyzing competition, demand forecasting, m segmentation, targeting and positioning; t behavior; consumer versus organizational buyers; consumer decision - making process.
Module 111 Product and pricing Decisions:
Concept of a product; classi1icatio of products; goods versus services; major product decisions, product line and product mix; branding and brand management; packing and labeling; product life cycle, strategic implications; new product development and consumer adoption process.
Pricing: factors affecting price determination, pricing policies and strategies.
Module IV; Distribution and promotion decisions:
Distribution channels and physical distribution decisions: nature, functions and types of distribution channels; distribution channel intermediaries; logistics, channel management decisions, retailing and wholesaling; managing sales force.
Promotion decisions: communication process: promotion mix-advertising, personal selling, direct marketing, sales promotion, publicity, and public relations, comparative advantages and disadvantages.
Module V issues and developments in marketing:
Social, ethical and legal aspects of marketing:
Social ethical and legal aspects of marketing; cause related marketing, marketing controls; marketing of service globalization & international marketing: Green marketing; cyber marketing; consumerism, social marketing, relationship marketing, rural marketing and other developments in marketing.
Operations Management
Course Contents
Module I: Introduction: production and operation management as function, nature and scope, decision areas, historical developments. Operations strategy, different production systems product, process and capacity planning.
Module II : Total Quality Management,: elements, tools for TQM., Cost of Quality.
Quality Stds-ISO 9000, Quality circles, Statistical process control, control charts.
Concepts of acceptance sampling — OC curve, TPM
Module IV: Inventory manager independent items, basic EOQ and production quantity models, reorder point, safety stock, lead time. Dependent items, Basic MRP structure, CRP, DRP, Materials management classification system. ITT system. Purchasing stores management.
Module V: Production planning and control in different production systems, Operations forecasting and Techniques, aggregate planning, short terms scheduling SCM concepts. Maintenance management. Fundamental concepts in modern manufacturing techniques like FMS. CNC, Cellular manufacturing.
HUMAN RESOURCE MANAGEMENT
Course Outline
Module I concept of HRM
Definition and Scope of HRM- difference between traditional Personal Management.,
Modern HRM concept & HRD- approaches to HRM- HR policy — Strategic HRM — F-human Resource Planning- recruitment- Selection —Induction Placement- Transfer.
Module 11 Human Resource Development (HRD)
Training and Development-Cross Cross Cultural Training Management Competency Profiling gaps.. personal development plan training! learning and development, performance. Counseling, job enrichment/enlargement-appraisal & competency mapping — employee counseling - career management —knowledge management-counseling
Module 111 Compensation & Motivation
Wage and salary administration-job evaluation-Brief study of Acts related to wages- performance linked pay- Labour welfare-employee safety and security-employee morale and job satisfaction-workers participation in management-Quality circles and TQM Quality of work life-Flexi-Time work schedule-Tele commuting and e-enable Business Managers
Module IV Industrial Relations
Definition and concepts- Brief study of legal framework and Acts-Industrial Disputes-IR
Machinery Trade Unions: Role, Growth, Issues! Problems of ‘trade Unions- Employers
Association —Govt .Roles-Changing natures of IR, Collective Bargaining, Out sourcing
and Outplacement, Absenteeism and Turnover.
Module V Management of Differences and Latest Trends
Corn plaint and grievance-grievance handling- employee discipline-Control Mechanisms-
Handling of sexual harassment in the work place-Ethics at work place Human Resource
Information System -Changing Trend in environment and their implications in HRM Human - Resource Accounting &Audit-
Global HRM ,Measurement issues in HRM.
Research Methodology
Module 1:
Research: Definition, meaning and research as the application of scientific method;
Importance of research in managerial decision making; The Research Process and types
of Research; Defining the Research Problem: Problem Formulation and Statement of
Research Problem.
ModuIe-II:
Research Design: Exploratory, Descriptive, Diagnostic/Conclusive and Experimental
Researches-Derails and applications; Operational and Administrative structure for
research. Sampling and Sampling Designs.
Methods & Techniques of data collection: Observational and other survey methods,
Development and designing of tools of data collection, Attitude measurement scales;
Levels of measurement and questions of Validity and reliability.
Module IV:
Fieldwork in research and data processing, Analysis and Interpretation of Data:
Univariate analysis, Bivariate analysis of data-Correlation and Regression; Testing of
Hypothesis; Parametric and Non-parametric tests, ‘t’ test, One way ANOVA and Chi square statistic; ideas of Multivariate analysis of data-ANOVA, Factor
Analysis, Discriminant Analysis. Use of Statistical Software Packages.
Module V:
Reporting of research — Types of Reports — Substance of Reports — Format of Report
Presentation of Reports.
Management Information System
Module-I
Introduction
Concepts of data and information - Management process and information needs -
Systems approach to problem solving - levels, classification and capabilities of
information systems.
Strategic role of information systems - information for competitive advantage- Business
Process Reengineering — case studies.
Module-Il
Modern data bases - concept of database - differences from tradional file organization systems - DBMS and its advantages - Classification of data base systems - Schema and subschema, Data dictionary and data manipulation language etc - Modern and advanced databases - Data Warehousing and Data mining.
Module —III
System Analysis and implementation
information system building — Traditional life cycle method — other methodologies, like prototyping. for systems development. Tools used for system design such as data flow diagrams, Entity relationship diagram. Context diagram, System flow charting, Input- Output chart etc. System development and implementation - system operational phase.
Module- IV
Application of information Systems in Functional areas -HRIS, FIS, manufacturing information system - Marketing information system - Application in banking and other services.
Module-V
Introduction in Networking - World Wide Web and Internet - Decision Support Systems-
Expert Systems - concepts of ERP, SCM, CRM and E-Business-knowledge Management
- information security aspects.
MANAGEMENT SCIENCE
Module I Introduction OR- application of OR techniques in modern managerial decision making- Linear programming- formulation of LP- Solving LP- graphical method, Simplex method-Special cases in LP- degeneracy, alternate optimum, unbounded solution, infeasible solution. Concept of duality and sensitivity analysis.
Module 2: Transportation and Assignment Models:
Transportation Model- Finding Initial Basic Feasible Solution — North West
Least Cost Method, Vogel’s Approximation method. Optimum Solution using MODI
method. Special cases- unbalanced TP, degeneracy in TP, alternate solution.
Transshipment model
Assignment model-Hungarian method.
Mod a 1e3: Network models-PERT/CPM: Application and importance. Construction of networks-determination of, critical paths-slacks and floats.
Determination of PERT times- crashing —resource allocation and leveling.
Module4:
Decision theory- Types of decision making environment- decision making under
certainty, risk and uncertainty. Decision tree approach.
Game theory- use of dominance-linear programming approach.
Module5: Simulation: basic concepts, Monte-Carlo simulation.
Queuing Theory: basic elements of queuing model- operating characteristics of queuing system (M/M/I model).
SEMESTER III
GLOBAL BUSINESS ENVIRONMENT
Module I
Introduction to International Business
Globalization of the world economy
World trade and foreign investment trends
Technological changes
Types of international business
Economics political and legal systems
The cultural dimensions of international business
Module 2
The global trade and investment environment
Government influence
Trading practices
World financial environment
Cross national cooperation and agreements
Tarrif and non tarrif barriers
WTO, Regional blocks
Production and operations management in international trade
Module 3
Global Financial Environment
Foreign exchange market mechanism
Determinants of exchange rates
Nature of international capital market
The euro currency market
Off shore financial centers
International banks
Non banking financial institutions
Module 4
Global competitiveness: Export Management
Procedures export and import financing
Export assistance
Licensing and joint ventures
Globalization of human resource development
Research and development in Global market
Module 5
Globalization with social responsibility
World economic growth and environment
Country evaluation and selection
International business diplomacy
Negotiation in international business: issues in asset protection
Multilateral settlements
ELECTIVES
ELECTIVE - MARKETING
CONSUMER BEHAVIOUR
Course Objective:
To enable the participants to understand consumer behaviour in the marketplace and to use that in the development of marketing strategies.
Module!
Introduction to consumer decision making models — EPS, LPS, RRB — stages in consumer decision making process need analysis — information search — evaluation, - purchase and post purchase behaviours — factors influencing consumer behaviour.
Module II
Consumer as an individual — consumer needs and motivation — nature of personality and self concept behavioural learning theories — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making - family life cycle — marketing. behaviour — social class categories — consumer behavioural applications of social
classification.
Social impact on the consumer — culture — social classes — family and personal influence — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making — family life cycle
— marketing behaviour — social class categories — consumer behaviour applications of social classification.
ModuleJV
Course and consumer behaviour — characteristics of culture — sub culture — cross cultural marketing — personal influence and opinion leadership — dynamics of opinion leadership process — influence of opinion leaders in the promotional strategy of a firm — adoption and diffusion of an innovation — profile of consumer innovators — marketing applications
Module V
Impact of environment on consumer behaviour — temporal effects — instore merchandising — store layout. - store ambience — models of consumer decision making — Indian consumers — behavioural patterns of Indian consumer — cultural and religious issues in marketing in India
MANAGEMENT OF MARKETING COMMUNICATIONS
Objective
This course provides the student with a thorough understanding of the decision process involved in marketing communications. Apart from providing analytical skills for dealing with promotional decisions, the course will also provide an understanding of the conceptual as well as practical aspects of the subject.
Module I
Introduction to marketing communications, History of marketing communications, Marketing Communication & Consumer Behaviour, Role of promotion in the marketing mix, Integrated Marketing Communication — Advertising, PR, Publicity, Sales Promotion, Direct Marketing, Event Management: relative advantages and disadvantages, Internet & Marketing Communications.
Module II
Need for Marketing Communications — Market Research, Media
Options — Different types of Media - Comparative Advantages &
Disadvantages, Media Management, Media planning, Media Scheduling,
Development of a media plan, Market identification and media strategy,
Media strategies at different stages of brand life cycle.
Introduction to creativity concept, Growth of advertising in India, Objectives of advertising, Benefits of advertising, Types of advertising, Advertising organization, Advertising communication process, Construction of an advertisement, Developing and appraising advertising messages, Advertising media, Budgeting for advertisement programs, Research in advertising, Evaluation of advertising effectiveness and advertising agencies, Economic & social aspects- of advertising, the ethical aspects of advertising, Trends in Advertising.
Module IV
Sales Promotion : Definition, Scope — Sales Promotion Tools — Developing sales promotion campaigns — Implementation and evaluation of sales promotion campaigns — Trends in sales promotions.
Module V
Publicity and Public Relations: role and importance — tools used — Direct .Marketing — Scope and & tools, telemarketing, Internet marketing, direct mailers — Event Management — Event as a promotional tool, Integration of Marketing Communication.
MARKETING RESEARCH
Course Objectives
Marketing Research aims at researching the market to guide the manager in his decision making . This course is designed to equip the student in planning, executing the marketing research process and collating and interpreting the data thus received.
Module I
Introduction to marketing research — importance, role and application — types of research and research agencies — marketing information system and decision support system — cost and time consideration in research - role of information in decision making - concept of decision making under uncertainty and cost of additional information.
Module II
The research process — identifying research problems and setting
research objectives — developing research proposals — research design — data sources — primary and secondary source — audits and panel data — surveys and experiments in marketing research — experimental designs.
Module III
Designing tools for data collection — questionnaires and schedules
— data collection methods — observation, physiological measures, direct interview, telephone, mail and use of internet - qualitative research — FGDs, depth interviews, projective techniques — field work planning and control — problems in data collection.
Module IV
Sampling design — sample frame, sample unit, sample size determination, sampling method — sampling errors — data editing — coding and tabulation — uses of software for processing of data — data analysis and interpretation — different methods of analysis — report preparation — final presentation.
Module V
Application of research process in marketing activities — research
for new product development — assessing market potential for products — pricing studies — measuring brand equity — distribution studies — consumer perception and behaviour studies — advertising research — studies for other promotion activities opinion surveys.
SERVICES MARKETING
Course Objective
This course intends to familiarize the students with the concept of service marketing, its different aspects and how it can be managed.
Module I
Definition of service — nature and characteristics — classification of services — the role of services in the economy — evolution of services marketing — distinction between goods and services.
Module II
Service mission — developing a service mission — customer oriented service marketing — service marketing segmentation — process, identifying alternative bases for segmentation — identifying and selection target markets — positioning and differentiation of services — levels of positioning and process.
The services marketing mix — developing marketing mix strategy — service marketing triangle — managing demand — expectation and perception of service quality — service encounters — customer retention, CRM — measuring services quality and customer satisfaction — SERVQUAL — The Gap model — TQM.
Module IV
Service marketing planning process — environment — service scapes — resource allocation and monitoring distribution — pricing of services — process, types — Promotion of services — advertisement, personal selling, direct marketing, sales promotion, publicity and PR — service product development and management.
Module V
Marketing Information System and Marketing Research — application of services marketing in various industries — financial services, health care, hospitality, IT public utilities — recent trends in service marketing - govt. regulations, policies.
INDUSTRIAL MARKETING
Course Objective
This course is intended to familiarize the student s with the characteristics, process and challenges that are specific to industrial marketing.
Module I
Industrial Marketing — meaning and scope — characteristics of industrial goods, types/categories of industrial goods — differences between industrial and consumer goods — industrial customers — demand for industrial goods. Industrial market segmentation — macro and micro segmentations — nested approach to segmentation — targeting and positioning.
Module II
Industrial buying — factors influencing industrial buying, buying centre roles — models of buyer behaviour industrial buying process stages, industrial buying practices — enquiries and tenders — supplier evaluation — building customer relationships— partnering — the role of
CRM.
Managing industrial product lines — industrial product life cycle
reasons for failure of products — product revitalization! elimination decisions — industrial pricing — characteristics of industrial pricing — factors influencing industrial pricing - industrial pricing methods and strategies — easing.
Module IV
Industrial channels of distribution — types of distribution systems — choice of channel systems — channel partners and channel conflicts — distribution logistics — personal selling, industrial sales force ma post sales service, customer satisfaction and evaluation.
Module V
Industrial marketing communication mix — sailent features of industrial goods promotion, branding of industrial products, creating corporate image, industrial advertising — industrial marketing control.
PRODUCT & BRAND MANAGEMENT
Course objective
This course is intended to give an insight into an integrated approach to the management of products and brands.
Module I
Product management — concept and importance — role of product manager — product policy — product oriented organization and product teams — market segmentation — product differentiation — targeting & product positioning — product plans — components of a product plan — product audit.
Module II
Demand forecasting — feasibility and new product research — new product development stages — diffusion and adoption process - new product launch —strategies — successes and failure.
Module III
Product life cycle —stages — strategies adopted at different stages — managing product line and product mix — product portfolio models — criticisms of portfolio models .— managing product portfolio — product deletions — product revitalization.
Module IV
Brand management — concept and definition of brand — value addition from branding — stages in brand building — brand identity — brand naming process — brand extensions — brand equity — components and management of brand equity — brand awareness, brand. loyalty, brand associations, perceived quality — brand equity measurement — brand as feelings.
Module V
Brand personality — -brand perception — concept and importance — managing brand personality and its measurement — difference between brand personality, brand ambassador and celebrity models — trends in product and brand management - global branding — mass customization
— co-branding —turbo marketing — marketing through Internet —e commerce.
.‘:
ELECTIVE -FINANCE
ADVANCED CORPORATE FINANCE
Module l
Working Capital Management — Determination of level of current Assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital)
Working capital financing —Short term financing of Working Capital, Long term financing of working capital. Working capital Leverages.
Module2
Cash Management —Forecasting cash flows - Cash Budgets , Long term cash forecasting, monitoring collections and receivables, optimal cash balances, Baumol Model, Miller-orr model, stone model. Strategies for managing surplus fund.
Module3
Capital structure decisions — capital structure & market value of a firm. Theories
of capital structure —NI approach, NOI approach, Modigliani & Miller approach.
Traditional Approach.
Arbitrage process in capital structure. Planning the capital structure: EBIT and
EPS analysis. ROl & ROE analysis. Capital structure policy.
Module 4
Dividend policy —Theories of dividend policy: relevance & irrelevance dividend decision. Walter’s & Gordons Model, Modigliani & Miller approach. Dividend policies —stable dividend, stable payout & growth. Bonus shares & stock split corporate dividend behaviour. Legal and procedural aspects of Dividends. Corporate Dividend Tax.
Module 5
Corporate Financial Modelling - Agency problem & Consideration. Effect of
Inflation on:
Asset Value, Firm Value, returns, corporate governance, Concept, components
of EVA. Market Value Added EVA, MVA, Financial Reengineering,Behavioural
Finance
ADVANCED MANAGERIAL ACCOUNTING
Module 1
Nature and scope of management accounting- Need for management accounting. Features , objectives, scope ,functions , advantages and limitations- Management accountant ,functions, roles , duties and qualities- organization of management accounting — management accounting and finance function.
Module 2
Job and batch costing — contract costing and process costing — application of process costing , inter process profit. Equivalent production. Joint product and byproduct.
Module 3
Operating or service costing- transport costing ,powerhouse costing, Canteen Costing, Hospital Costing, Cinema Costing, Advertising Based Costing. Introduction• & implementation of A B C System.
Module 4
Transfer Pricing, productivity Measures, Bench Marking, Choice of performance metrices for compensation purposes. The Balanced scorecard.
Module 5
Human resource Accounting- Need & Development concept, valuation of
Human Resources — Recording & Disclosure in Financial Accounting — Importance of Human Resource Accounting — Objections against Human
Resource Accounting — Human resource Accounting in India
BANK MANAGEMENT
Module 1
Origin and kinds of Banks — Unit and branch banking- Universal Banking — Banking system in India- Central bank —Evolution — Functions — control of credit
— Role of RBJ — Organization and Management
Commercial banks — Cooperative Banks — Development banking- NBFC’s — Unorganized sector —Nationalization and social responsibility of banking — Privatization & infusion of financial efficiency.
Module 2
Commercial Banks -Functions of Commercial Banks — Agency Services — General Utility Services — Credit creation & Limitations of Credit creation.
Practice of Banking — Banker —Customer Relationship —‘Special Relationship
La of Limitation — Banker as A trustee & an agent — Appropriation of payment — Right of lien and setoff- Obligation to maintain secrecy — Garnishee order
Module 3
Electronic payment Systems — Teller Machines- Cash dispensers — ATMs — Anywhere Anytime Banking —Home Banking —Online enquiry and update facilities- Personal Identification Numbers —and their use —credit and debit cards
— smart cards — saignature storage & display by electronic means —MICR cheques.
Module 4
Electronic Banking and Internet Banking — Electronic Fund Transfer System — Plain Messages — Structural Messages — SWIFT — CHIPS- CHAPS — FEDWIRE
— RTGS — Facets of Electronic banking — Bank to Bank — E Banking — Electronic Central Banking — E Banking transactions — Internet Banking- security considerations —rangaraj or Sacraf and Schere Committee recommendations.
Module 5
International Banking — Exchange rate — Documentary letter of credit —Facilities for exporters and importers — correspondent banking and NRI bank Accounts — EXIM Banks —ECGC Banks — Role of FEDAI.
Evaluating Bank Performance —ROE Model —CAMEL’s ratings- Traditional GAAP based performance Measures —Profitability Analysis, Balanced Scorecard. Mergers and Acquisitions in Banks — Value creation through mergers —motives behind mergers —valuation procedures —Financial and Non —Financial considerations in Mergers and Acquisitions
MANAGEMENT OF FINANCIAL SERVICES
Module 1
Nature & Scope of Financial Services
Lease Financing—Meaning & Types, Lease Evaluation, Documentation &
Agreement - Financial Evaluation. Hire Purchasing — Concepts &
Characteristics —Financial Evaluation — Conditions & Warranties
Module 2
Factoring & Forfeiting — Theoretical Framework — Factoring in India
Disconnecting — Bill Markets — Mutual funds — meaning, Types — Major Players
Module 3
House Finance —HFC — Equity Support to HFC — Refinance — Rousing Finance
System Secularization — Venture Capital — Theoretical framework — Indian
Venture Capital Scenario
Module 4
Issue Management — Intermediaries — Activities — Procedures — Pre Issue & Post
Issue Obligations — Merchant Bankers — Credit Rating Agencies — Process &
Methodology
Module 5
Stock Market — Stock Broking — Trading System — Depository Services — Role of
Depositories — NSDL- CSDL- SEBIs regulations regarding financial services,
Regulatory Bodies
TAX MANAGEMENT
Module l
Taxation system in India
Module 2
Taxaton Process: An overview of the 5 heads of Income
Module 3
Taxation in companies: Heads of Income, Setoff & carry forward Decline & exceptions, depriciation. Computation of tax liability
Module 4
Tax Management, Financial Decision Making — Basis of location, Type of Activity,
ownership pattern, Dividends & inter corporate dividends transfer.
Tax Management ,Specific Managerial Decisions—Make / Buy Own / Lease,
Closure / Continue.
Module 5
Double Tax Agreement : Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning: Tax Avoidance, Evasion planning & Management.
INTERNATIONAL FINANCE
Module 1
Significance of foreign exchange rate
Introduction: Growing importance of international finance — Introduction to foreign exchange markets — Exchange rate determinants — Supply of demand factors of currency — Exchange rate theories
Module 2
International Finance System
Exchange rate systems in the world — Role of IMF and World Bank — Impact of regional economic integrations — Global integration of economic systems and exchange rate — Issue relating to developing countries — Capital account. convertibility
Module 3
International financial markets
Major International financial markets — Euro Banking and Euro currency market — American and Japanese capital markets — Term structuring international capital
markets
Module 4
International Financing
Modes of International equity financing — Depository receipts — Issue
mechanisms — International credit instruments Eurobonds & notes — International credit syndication mechanism — Recent developments in the
Euro market — Risk factors in International Financing
Module 5
International Investing
International Investing. Capital budgeting for International Investments — Foreign direct investments — Problems in valuation of cash flows — Cash management from international business — International portfolio investing —Opportunities and challenges
ELECTIVE - SYSTEMS
SOFTWARE PROJECT MANAGEMENT
Course objectives— After completing this course the student may be able to independently plan and execute a software project including its cost estimation.
Module 1
TEAM Organization: members, centralized — control team structure, decentralized — control team structure, mixed — central team structure, assessment of team structures; Rayleigh curve, Personnel Plan, effort distribution, task set definition.
Module 2
PROJECT SCHEDULING AND CONTROL: Work break - down structure(s).; project scheduling and milestones , Gantt charts, PERT charts, time sheets, reviews, most-schedule- milestone graph, earned value method, unit development folder, dealing with deviation from the plan.
Module 3
SOFT V/A RE QUALITY A SSURANCE: SCM process, configuration, identification, version control;. change control, configuration audit, status reporting.
Module 4 -
SOFTWARE PROJECT ESTIMA TION: Size- oriented, function — Oriented, extended function point metrics; Process based estimation; Empirical estimation models; single variable models; COCOMO model, MAKE- buy decision: Decision tree, outsourcing.
Module 5
RISK MANAGEMENT: Software risks; risk identification; product size risk. Business impact risk, customer related risk; risk component and drivers; risk projection, risk mitigation, monitoring and management. Reactive and pro-active risk strategies.
INFORMATION SECURITY MANAGEMENT
Course Objectives :The objective of the course is to familiarize the participant’s with the security and control system use in the business world.
Module 1
Introduction to Security. Need for security and control, Risks to information system data and resources, Definitions of information security, computer crimes and virus.
Module 2
Internal control Types of security Physical Security Threats to security, Physical access, fire and theft protection Environment hazards; Logical Security: Threats to security, access control — identification, Authentication, Authorization, Password control and management Access control software. Data Security.
Module 3
Threats to security, access controls, back up and recovery strategies, Data input/output control data encryption; tele-communication security physical security, logical access security, dial- in access security, network management control,
Module 4
Authentication protocols, interne/intranet/extranet security; Computer Configuration and operation security Hardware / software security, start up/shut down procedures, journals, back up recovery strategies; personal security; threats security, protection from people, protection of employees;
Module 5
Security planning: Risk and security policy, security management, business continuity planning, security audit.
INFORMATION SYSTEMS
Module 1
Introduction to Data Communications: What is Data Communications?
Essential Features of Communication, Essential Features of networks? Data
Communications Fundamentals, Data communication Frame works, Data
Communications History, Business Data Communications Issues’, Introduction
to Distributed Data Processing, data Transmission media.
Module 2
YCP/IP and the Internet.— TCP/IP and OSI — The TCP/IP Protocol Architecture,
TCP and IF Details, The OSL Protocol Architecture, What is the Internet?
Important Internet Technologies, Key world, Wide Web Technologies, Internet
Services, the Internet addressing and operations — Internet host/ node
addressees I P Routing, TCP. IP and security, Internet working technologies.
Module 3
Approaches to networking— LAN, MAN and WANs, Switching techniques, circuit — switching networks ISDN, packet switching networks, X.25, Introduction to Local Area Networks — LAN configuration, Topologies and transmission media, LAN standards, bridges, switches, LAN systems- Ethernet, token ting, fiber channel. LAN Software. Wide area networking Alternatives, frame relay, Asynchronous transfer mode (ATM). Wireless networks.
Module 4
Data communication and networking applications— distributed and applications
— email, Electronic data interchange, enterprise application integration, client /server and intranet computing- client/server applications. Middleware,, intranets, extranets.
Module 5
Network Management— network management requirements, organizing network management functions, network management systems, performance monitoring, managing network security -security threat, encryption, web security.
E-BUSINESS
Objective
The objective of the course is to acquaint the students with E-BUSINESS in competing International markets.
Module 1
Introduction to E- Commerce and E-Business: Definition- competing in the digital economy- —Forces fueling E-Commerce- E-Business Models- Environment of E Business, Economics and social impact of E-Business — opportunities and Challenges.
Module 2
Industry framework — types — Structure and organization of E-Business, Communications Internet services provider — Internet access& providers — Internet Vs Online Services, WWW: Concepts —Technology —Applications and services offered in the Internet. EDI, EFT, Electronic Payment Systems.- - Industry applications like on line banking and other business applications. Electronic payment Technology digital Cash-Electronic check — On-line Credit Card; Electronic Commerce and banking; changing dynamics in the banking industry — home banking impletation approaches — open Vs Closed models management issues in online banking.
Module 3 - Electronic commerce and retailing-changing retail industry dynamics-online retailing management challenges-electronic commerce and online publishing online publishing strategies-Approaches — advertising and online publishing — Digital copyrights and Electronic publishing intranets.
Supply chain managements —- managing retail supply chains - supply chain application supply chain integration - and coordination., software intranets and customer asset man agents — customer asset management basic and coordination
role of IT —CRM- online sales force- online customer service and support — Technology and marketing Strategy intranets and manufacturing Integrated logistics. Agile manufacturing, Internet marketing.
Module 4 -
Emerging Business requirements — Manufacturing Information Systems — intranet based manufacturing logistics management; intranets and corporate finance:
Finanacial information system- Transaction Accounting — inventory Accounting payment management — Treasury and cash management — human resource management systems — operations and manufacturing, size — structure of financial software markets- the Corporate Digital Library.— intelligent Agent.
Module 5
Salient features of web programming — Multimedia Technologies — Concepts of network programming languages — server security aspects of server including proxy servers and firewalls — RDBMS concepts — Cyber laws in different countries
— mobile commerce — Revenue models — E- Business models — optimization
DATABASE MANAGEMENT SYSTEM
Module 1
Introduction to DBMS — View of data — Data Models — Languages — Different types of Database Systems — Database administration — Database users
Module 2
Data Models — E-R Model — Concepts, Design issues — E-R Diagrams — Entity sets
— Design of E-R data based schema — Reduction of Schema to tables — Relational
Models — Structure of Relational Database — Relational Algebra
L
Module 3
SQL — Basic structure, operations, functions, queries — Derived relations — DDL Modificatiori Databases — Transaction Concepts — States — Concurrency control
Query optimization
Module 4
Relational Database Design — Pitfalls in relational Database Design — Decomposition — Normalization - Normalization techniques — Domain key normal form and alternative approaches to database design — Database backup and recovery
Module 5
Emerging trends in Database Management — Object oriented databases — Decision support systems — Data Mining — Data warehousing — Multimedia
databases — Geographic databases — Distributed Information Systems
Module 1
Overview of Enterprise
— ERR market — Players and characteristics
Module 2
Technical Architecture and ERR systems — Distributed Computing — Client Server
Systems — Concept of business objects — Distributed object — computing
architecture — Support for data mining and Warehousing
Module 3
Functional Architecture —Salient Features — Functional Modules of ERR — Marketing, Finance and Human Resources, Production and Operations — Comparisons of ERR packages
Module 4
Implementing ERP systems — Business process reengineering using ERP — Business process modeling - Frame work for ERP implementation(Case Study)
Module 5
Future of ERR systems — Emerging trends business processes — Electronic
Business and ERR systems — Extending the scope of ERP through supply chain
management and CRM
ELECTIVE -HRM
COUNSELLING SKILLS FOR MANAGERS
Module .1
Emergence and growth of counseling services, Approaches to counseling
Module 2
Counseling process,- Beginning, developing and terminating a counseling relationship and follow up.
Module 3
Counselor’s attitude and skills of counseling, assessing client problems
Course 4
Selecting counseling strategies and interventions— Changing behaviou,r through counseling
Module 5
Special problems in counseling, application of counseling to organizational situations with a focus on performance counseling.
INDUSTRIAL RELATIONS
Module 1
Industrial Relations Evolution and Characteristics, Theories and Approaches,
Emerging socio economic and technological scenario in India
Industrial conflict conditions of good industrial relations — emerging trends, ethical
codes and IA, Role of ILO
Module 2
• Role and future of Trade Unions, trade union and the employee, trade union and the management, Problems of trade union, Trade Union Act, Workers education and training.
Module 3
Overview of industrial Disputes Act, discipline and grievance management, code of discipline in industry, Unfair labour, practices, grievance and IR, grievance procedure, dispute settlement and preventive machinery
Module 4
Collective bargaining — Concepts, theories, Collective bargaining and IR systems, Negotiation and collective bargaining, collective bargaining practices,
L wage policy and wage regulation machinery, productivity bargaining and gain sharing, Participative management — concepts, importance and practices
Module 5
Employee empowerment and quality management — Quality circles, concept of technological change — its relevance to Indian context
REWARD MANAGEMENT
Module 1
Employee rewards : Concepts and components; the total reward system; Reward policy in organizations. Wage Concepts: Minimum wage, fair wage, Living wage, Types of wages, Wage policy in India
Module2
Job Evaluation : Introduction, internal and External Equity, Methods of evaluation and process, Computer based support systems.
Module 3
Pay structure, board banding, contingent pay, pay for performance, competence, skill based incentive schemes. Executive and ‘shop floor level, team rewards, profit sharing and gain sharing, stock options. Compensating expatriates and knowledge workers.
Module 4
Benefits and allowance, downsizing, VRS, pay restructuring in mergers, acquisitions and alliances, partnership turnarounds, boardroom pay, pay structure for start up organizations
Module 5 ‘
Legal frame work of wage determination, payment and social security, emerging issues in compensation management, future trends, international remuneration, tax planning in organizations.
TRAINING AND DEVELOPMENT
Module 1
Training, Concepts, strategy, definition concepts, training as a subset of HR, training process, Training Need Identification and Analysis(TN1A), Important steps in TNIA, the frame work.
Module 2
Programme design, planning and implementation, training objectives, training
models. budget for training, types of training, roles, responsibilities and
challenges for training managers.
Module 3
Programme context, teaching aids for training, types of training, e-learning and computer based training, classification of training methods, importance of training methods and criterion fro selecting training methods, MDP — Different methods.
Module 4
Psychology of learning, learning principles, and conditions, adult learning process, procedures and practices, principles of adult learning, organizational learning and development
Module 5
Implementation of training programmes, training outcomes, training evaluation, training audit, training and development practices in Indian organizations, best practices, procedures and activities in training effectiveness ROl in training
PERFORMANCE MANAGEMENT
Module 1
Definition, objectives, issues, problems, scope, benefits, measuring contribution and impact, job analysis, role analysis and competency analysis in performance management system. Goal setting process, organizational, functional and individual, key result area, key performance indicators
Module 2
Methods of performance appraisal, traditional and modern methods, MBO, appraisal forms and formats, measurement in performance appraisal, process, potential appraisal — documentation and appraisal communication, appraisal interview, feedback — 360 degree or multirater assessment and counseling, performance coaching
Module 3
Measuring performance, measurement issues, talent identification and management, criteria for performance measures, types of measures, performance indicators, objectives and performance standards
Module 4
Developing, implementing and; maintaining performance management systems, performance improvement and performance management discipline, performance management systems in public and private organizations.
Module 5
Competency mapping and management, core competencies, work place
competencies, competency framework Competency maturity model
(PCMM) and its benefits. HR scorecard, Six Sigma, Balance score card.
MANAGING OF INTERPERSONAL AND GROUP PROCESS
Module 1
lntra personal process — understanding human behaviour, self concept, perception, attention, distraction, attitude, occupational stress and coping, impression management
Module 2
Memory — Process and types, intelligence, intelligence quotient, emotional intelligence, emotional quotient
Module 3
Inter personal process — transactional analysis — Jóhasi window helping process, communication and feedback, interpersonal styles
Module 4
Group and inter group process — group formation and group process, organizational communication, team development and team functioning, conflict, collaboration and competition, sensitivity training
Module 5 -
Organizational process — an overview of major concepts on emergin trends — power, politics, authority, integration and control, organizational climate and culture, organizational effectiveness
ELECTIVE :INTERNATIONAL BUSINESS.
International Economics Module I
Nature and scope of international Economics —interdependence between, international economy and business-factors promoting global economic integration-developed, developing, least developed and emerging economies- region states implications of differences is the economic characteristics of nations/regions for business — India and the global economy.
Module II
An outline of important trade theories (comparative cost theory, opportunity cost theory, Heckscher-Ohlin theory, inter-industry trade theory, economies of.scale, different tastes, .technological gaps product life cycles, trade in intermediate goods-sequential pattern of industrialization-Dutch disease-porterian theory of competitive advantage of nations.
Module III
International investments-factors affecting international investments-an outline of international investment theories —trends in FDI and portfolio investment-India and foreign investment — policy-inward and outward investment trends and patterns.
Module IV
Regional integration agreements/trade blocs-forms of integration- rationate, benefits and disadvantages of RIAs Union, NAFTA, ASEAN-integration schemes and trade agreements involving India implications of RIAs/RTAs for business.
Module V
Balance of payments-methods of correction of balance of payments disequilibrium -implication of balance of payments trends for business-trends in India ’s balance of payments-trends in global trade in goods and services- trends in India
INTERNATIONAL FINANCIAL MARKET AND FOREIGN EXCHANGE MANAGEMENT
Module I
Brief history of international financial system-the Bretton. Woods System-post Bretton Woods System —European Monitory Union-Euro and its impact and implications.
Module II
International banking-Euro currency markets-Euro currency futures and options-syndicated Euro credits-international bonds-Eurobond valuation and hedging-interest rates and currency swaps- antinationalization of stock
markets. -
JMF-organisation and management-resources-purposes, functions and role-financing facilities-meaning, components and importance of international liquidity-trends in international liquidity-IMF and international liquidity.
Module IV
Foreign exchange market-meaning functions and importance-methods of affecting international payments-dealings on the foreign exchange market spot and forward rates-futures, options, swaps, arbitrage-determination of exchange rates-exchange rate arithmetic’s exchange rate systems-exchange control-currency exchange rate risks and their management.
Module V -
Characteristics of foreign exchange market in India-ABJ foreign exchange rate and reserves -management-determinants of exchange rate of rupee-trends in exchange rate of rupee-convertibility of rupee-salient features of foreign exchange management act.
FOREIGN TRADE POLICY AND PROCEDURES.
Module I
Government intervention in foreign trade-inward and outward oriented
—trade strategies brief historical review of India ’s trade policy-Foreign Trade (Development and Regulation) Act-salient features of the current foreign trade policy of India
Module II
Export promotion measures- organisational setup-export promotion/assistance organizations-state trading and conalistion —production —assistance-marketing assistance-export and trade house-incentives-special economic zones- evaluation of export promotion system.
Module’ III
Export procedures and documentation
Import procedures and documentation
Module IV
Payment teams-Income terms-receiving payments for exports-making payments for imports-letter of credit and international trade.
Module V
International trade financing-pre-shipment credit-post-shipment credit- objectives, functions, role and assistance schemes of Exim Bank-forfeiting - ECGC and export credit risk insurance-marine insurance.
Globalisation Strategies
Module I
Definitional dimensions of globalization-indicators of globalization- trends in globalization-impact of liberalistion and globalization on Indian business-perequisites for globalization of business-challenges and opportunities for globalization of Indian business.
Module II -
Internatilisation stages-international orientation of firms-organisational modes-characteristics and strategies of international corporation, multinational corporation, global corporation and transnational corporation-hostilities against .MNCs —dealing with hostilities-merits and demerits of MNCs-code of conduct for MNCs-case studies of some Indian MNCs.
Module III
Foreign market selection process-market prefiling-market segmentation and market coverage strategies-niche marketing-international organization
and HF studies. .
Module IV
Foreign market entry strategies-exporting, licensing and franchising- contract manufacturing-joint ventures- wholly owned subsidiary-strategic alliance-merges and acquisitions-case studies (particularly of Indian acquisitions of foreign firms)
Module V.
Ma mix strategies for foreign markets-influence of business environment on business, strategies-product communication strategies- branding strategies distribution strategies-pricing strategies.
INTERNATIONAL LOGISTICS MANAGEMENT
Module I
Integrated logistics management-concept, evaluation and development- importance of logistics management to international business-international logistics functions and intermediaries.
Module II
Logistics information system-positioning information in logistics-logistics information systems design-LI in logistics; strategic information linkage.
The general structure of shipping industry —cargo types-vessels vessel characteristics-linear operations and tram operations-chartering of bulk ocean carriers-chartering principles-the ocean linear conference system-freight structure and practices — coordination-role of intermediaries-forwarding and clearing agents-freight brokers-stevendores and shippers agents.
Module IV
Shipper-ship owner consultation arrangements-the needed scope and machinery for consultation-types of consulting machinery-All India Shippers’ council, shippers’ associations and FIB and various standing comities set up for resolving shipper’s problems-UN convention on code of conduct for linear shipping conference.
Module V
Technological developments in ocean transportation-containerization international air transportation-current issues.
GLOBAL TRADE
Course Objective
To give an understanding of the trends in and pattern of global trade in goods and services with a special reference to India
Module 1.
Global trade and business — a very brief historical review of global trade — of global trade in business — importance of global trade to business — impact of global trade on business — trends in trade—GDP ratio — general trends in global trade.— developed versus developing countries in global trade.
‘Module2
Merchandise trade — trends in volume and value growth — trends in composition — leading merchandise importers and exporters — trends in regional pattern of trade — trends in trade balances analysis of India’s merchandise trade.
Module 3
Services trade — significance of .services trade — trends in services trade growth — factors affecting services trade — trend in composition of services trade — leading exporters and importers of services — developing countries and services trade — trends in trade balance — services trade and current account — trends in current account — analysis of India’s services trade and current account trends
Module 4
Trade blocs. — forms of economic integration — rationale, objectives and benefits of regional integration / trade agreements (RIAs / RTAs) — effects of RTAs - RTAs and business - European Union — EU and India — NAFTA and other important RTAs — regional integration and cooperation schemes involving India
Module 5
WTO — organization, objectives, principles and functions of WTO — WTO and trade liberalization — A bird’s eye view of WTO agreements — WTO and IPRs — Indian Patents Act — evaluation of WTO - WTO and developing countries —WTO and India
