(Pages: 2)
Reg. N o. .........................
Name ,... ...,.. ......
M.B.A. DEGREE EXAMINATION, SEPTEMBE~ 2010
Second Semester
MANAGEMENT SCIENCE
(2008 admission onwards)
Time: Three Hours
Maximum: 60 Mark$
Answer all questions.
All questions carry equal marks.
1. (a) Explain the different types of models used in Operation Research.
Or
(b) Solve the following LPP :
Maximize Z = l20x1 ... lOOx2
subject to constraints
l0XI + 5x2 <<- 8Q
6XI + 6x2 <<_ 66
4XI + 8x2 >>_24
Xl >_0 X2 >_O.
2. (a) Describe briefly the various, methods used in Transportation problem.
O/"
(b) Five men are available to do five different jobs. From Past records the time, (in hours) that
each man takes to do each job is known and given in the following table :¬
Jobs
I II III IV V
A 2 9 2 7 1
B 6 8 7 6 1
Men C 4 6 5 3 1
D 4 2 7 3 1
E 5 3 9 5 1
Find the assignment of men to jobs that will minimize the total time taken.
3. (a) Distinguish between CPM and PERT.
Or
(b) A small Project is composed of 7 activities whose time estimates are given below:
Activities 1-2 1-3 1-4 2-5 3-5 4-6 5-6
Optimistic time: 1 2 1 1 2 1 1
Pessimistic time: 1 4 3 2 5 5 6
Most likely time: 6 5 7 8 14 8 15
Draw the network diagrams and find the critical path.
4. (a) Explain maximum - minimum and minimum - maximum principle used in Game theory.
Qr
(b) Solve the following game
Player B
1 7 2
Player A 6 2, 7
5 1 6
5. (a) Explain with illustration, how Monte Carlo methods are useful in operation research.
Or
(b) In a car manufacturing plant, a loading crane takes exactly 10 minutes to load a car into a wagon and again ,come back to the position to load another car. If the arrival of cars is a Poisson stream at. an average of one every 20 minutes. Calculate the average wainting time of a car in a stationery state.
(5 x 12= 60 marks)
F 8195
(Pages: 3).
Reg. No.....................................
Name.. ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS RESEARCH
(Prior to 2008 admissions)
Maximum: 60 Marks
Part A
Answer all questions. Each question carries 3 marks.
Explain:
1. Operations Research.
2. Unbounded solutions.
3. Saddle point. 4. Critical path.
5. Goal Programming.
(5 x 3 = 15 marks)
Part B
Answer all questions.
Each question carries 5 marks.
6. (a) Describe the significance of OR in modern business decision-making.
Or
(b) Use graphical method to solve the LPP
Minimize Z = 3x1 + 2x2
subject to 5x + X2 >>_10
Xl + X2>_6
Xl + 4x2 >_12
Xl' X2 >;_O.
7. (a) Explain in brief the north west corner role with suitable example.
Or'
(b) Obtain the initial basic feasible solution for the following :¬
Origin D1 D2 Dg Supply
O1 2 7 4 5
O2 3 3 1 8
O3 5 4 7 7
O4 1 6 2 14
Demand 7 9 18 34
8. (a) Distinguish between PERT and CPM.
Or
(b) Examine the various fools used in inventory management.
9. (a) State the characteristics of DPP.
Or
(b) Solve the following game and determine the value of the same :¬
B
A 4 -4
. -4 -4
10. (a) Explain the basic elements of queuing models.
Or
(b) Solve the same whose pay-off matrix is given below:
-2 0 0 5 3
3 2 1 2 2
-4 -3 0 -2 6
+5 -3 -4 2 6
Part C
Compulsory Question.
11. Consider the following project :
Activity Time estimates in weeks Predecessor
to tm tp
A 3 6 9 None
B 2 5 8 None
C 2 4 6 A
D 2 3 10 B
E 1 3 11 B
F 4 6 8 CD
G 1 5 15 E
Find the path and standard deviation. Also find the probability of completing the project by 18 weeks.
(20 marks)
F 8202
(Pages: 2)
Reg. No ."...............
Name .....
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Answer all questions. Each question carries 10 marks.
I.
(a) What are the functions of Operations Management? Explain.
Or
(b) Briefly explain different long-term and short-term capacity planning strategies.
II.
(a) what is Cost of Quality? What are its elements?
Or
(b) Write notes on :
(i) Single sampling.
(ii) Double sampling.
(iii) Sequential sampling.
III.
(a) Differentiate between Product layout and Process layout with the help of sketches.
Or
(b) Discuss the significance of 'Industrial safety' as a managerial function.
IV.
(a) What are the functions of Inventory? How can they be classified?
Or
(b) What are the components of a Material Requirement Planning System? Discuss the
problems in implementing MRP systems.
v.
(a) Discuss any two methods to solve Aggregate Planning problems.
Or
(b) What are the types of maintenance? Explain them in detail.
(a) Narrate, how TQM principles are taken care off in ISO certification.
Or
(b) The demand for a particular item in a shop is 800 a year. The cost of placing an order for the item is Rs. 15. Inventory carrying charge is Re. 0.2 of unit cost. If unit cost is Rs. 20, calculate Economic ordering quantity, number of orders to be placed and the time between placing of orders.
(6 x 10 = 60 marks)
F 8194
(Pages: 2)
Reg. No...,.............................
Name ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS MANAGEMENT
(Prior to 2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. Each question carries 3 marks.
1. What is meant by the "Profit Centre Concept" in Materials Management? 2. Write short notes on Evolution of Materials Management concept in India. 3. Briefly discuss "Engineering planning".
4. What do you mean by the term "Management of Technology"?
5. Discuss Break Even Analysis.
(5 x 3 = 15 marks)
Part B Answer all questions. Each question carries 5 marks.
6. Discuss various methods of Scheduling and Loading used in product layout.
Or
Explain various factors that are taken into account for selecting plant location in setting up a cement factory.
7. Differentiate between Corrective Maintenance and Preventive Maintenance.
Or
From the following data define maintenance policy which involves minimum cost:
Preventive maintenance cost/machine =Rs.85
Average cost of breakdown maintenance= Rs. 490
Number of machines= 80
Poisson distribution of factors is to be assumed with the following probabilities of failure:
Period of failure (Months) 1 2 3 4 5 6
Probability 0.10 0.15 0.15 0.17 0.18 0.25
8. Define Time study. Explain the procedure and method used.
Or
Define Method study. Explain the procedure and methods briefly.
9. Write short notes on Control Charts of Attributes.
Or
Discuss the importance and use of OC curve. Explain the terms "Producers risk and Consumers risk.
10. What do you mean by the term EOQ? Derive an expression for EOQ assuming uniform usage
rate, production rate and possibilities of shortages.
Or
Given the following data estimate EOQ :
Carrying cost = 12%.
Ordinary cost = Rs.8
Cost/unit. = Rs. 2.50.
Monthly consumption = 100 units
Shortage cost . = Rs. 15.
(5 x 5 = 25 marks)
Part C (Compulsory)
11. What is meant by Profit Centre Concept of Materials Management? Explain.
12. What do you mean by Integrated Materials Management? Develop a suitable organisation
structure for the same.
13. Discuss the Evolution of Materials Management Concept in India.
(7 + 6 + 7 = 20 marks
F 8204
(Pages: 2)
Reg. No ..............
Name ................
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
RESEARCH METHODOLOGY
(2008 admission onwards)
Maximum: 60 Marks
Answer all questions.
All questions carry equal marks.
1. (a) what do you mean by the term "research process" ? Explain the various steps of research
process.
Or
(b) Explain problem formulation and statement of research problem.
2. (a) What is random sampling? What are the types of random sampling? Explain them with
Example
(b) Explain convenience sampling.
Or
(c) Explain Research Design in detail.
3. (a) What are the data presentation tools? Explain them in brief.
Or
(b) Highlight different approaches used to measure consumer attitudes. Describe different versions
of rating scales with suitable examples.
4. (a) Highlight the purpose of using various statistical tools for data analysis.
(b) What is chi-square test? Under what conditions can it be used?
Or
(c) Give a classification of Non-parametric tests. (d) Explain the use of statistical software packages.
5. (a) A company marketing tea claims that 70 % of population in a metro drink a particular brand of tea. A competing brand challenged this claim. They took a random sample of 200 families to gather data. During the study period, it was found that 130 families were using this brand of tea. Will it be correct on the part of competitor to conclude that the claim made by the company does not holds good at 5 % level of significance?
Or
(b) From the data given below:
(i) Find the two regression equations.
(ii) Coefficient of correlation between marks in Economics and Statistics.
(iii) Most likely marks in Statistics when the marks in Economics is 30.
(5 x 10 = 50 marks)
Part B (Compulsory)
6. (a) What are the contents in a research report? Explain them in brief.
(b) What are the types of report ? Explain them in brief.
(2 x 5 = 10 marks)
F 8196
Reg. No ........
Name ..............
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
RESEARCH METHODOLOGY
(Prior to 2008 admissions)
Maximum: 60 Marks
Part A
Answer all questions. Each question carries 3 marks.
Explain :
1. Scientific research.
2. Validity.
3. Sampling error.
4. Factor analysis. 5. Focus group.
(5 x 3 = 15 marks)
Part B
Answer all questions. Each question carries 5 marks.
6. (a) Describe briefly the different steps involved in a research process.
Or
(b) Explain the different types of hypothesis.
7. (a) State the merits and demerits of descriptive research.
Or
(b) Distinguish between questionnaire and schedule.
8. (a) Describe the various types of non-probability sampling.
Or
(b) Describe the different methods of scale construction in the social research.
9. (a) Explain the characteristics of non-parametric tests.
Or
(b) Discuss the important multivariate techniques used in modern research.
10. (a) Narrate the merits and demerits of projective techniques.
Or
(b) "Report writing is more an art that hinges upon practice and experience"-Discuss.
(5 x 5 = 25 marks)
Part C
Compulsory question.
11. You have been requested by a leading manufacturer of computers and business machines to assess and measure office manager's attitude towards mechanisation and computerisation. How would you proceed with the assignment? Prepare an appropriate research design (20 marks)
F 8205
(Pages: 2)
Reg. No.. ...............................
Name ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
ENVIRONMENT MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. All questions carry equal marks.
1.
(a) What is meant by the term sustainable development? How can sustainable development
be achieved?
Or
(b) Examine the interlink ages between the economy and the environment in the light of the
first two laws of thermodynamics.
II.
(a) What are the important environmental issues facing India in the present century?
Or
(b) Briefly trace the contribution of the UN. towards a sustainable environment from the
Stockholm Conference to the present day.
III.
(a) India's new policy directions specify that development should be in conformity with the
environment. Briefly outline this policy.
Or
(b) Give a brief account of the role of NGOs in environment protection. Discuss with the help of
examples.
IV.
(a) What is Greenhouse effect? Discuss the salient features of the Kyoto Protocol.
Or
(b) Describe India's marine environment. What attempts have been made to conserve the
marine products of India?
v.
(a) What are the basic principles of ISO 140001?
Or
(b) Briefly discuss the background of the Basel Convention. What are the basic principles
developed at the Basel Convention?
(5 x 10 = 50 marks)
Part B (Compulsory)
Case Study
Given Asia's phenomenal growth, its energy and development agenda has become a
matter of global attention. The new energy era requires global action and co-operation to address growing concerns over energy security, climate change and access by the poor to modern energy services. To meet the continued rise in energy consumption in the region, Asia must invest more than $ 6 trillion in new energy infrastructure mostly in the power sector by 2030.
In the absence of new policies by Governments and International financial institutions, the world energy needs will be almost 60% higher in 2030 than they are now, and, with most of this supplied by fossil fuels CO2 emissions will also increase at about the same rate. Business, investors, architects and scientists alone cannot change the way we produce and use energy. These groups can anticipate change; they can facilitate it ; they will profit from it but they cannot drive it. Public policies that create markets, remove barriers, level the playing field, and establish clear objectives and targets for renewable energy and energy efficiency help shape the future. Comment.
(1 x 10 = 10 marks)
F 8197
(Pages: 2)
Re g . No ............
Name ..
M.B.A. DEGREE EX.AMINATION, SEPTEMBER 2010
Second Semester
ENVIRONMENT MANAGEMENT
(Prior to 2008 admissions)
Maximum: 60 Marks
Part A
Answer all questions. Each question carries 3 marks.
1. Define global warming.
2. What are non-conventional energy resources?
3. Explain the term green funding. 4. Define environment audit.
5. What is meant by incineration?
(5 x 3 = 15 marks)
Part B
Answer all questions. Each question carries 5 marks.
6. (a) Why do the managers need to study environment management?
Or
(b) Explain the various issues affecting ecological equilibrium.
7. (a) Discuss the various issues in environment management for business.
Or
(b) Explain how the non-conventional energy resources are benefited to the society. 8. (a) State the. factors determini::1g the dIstribution environment of a product.
Or
(b) How the friendly business operation is to be ensured?
9. (a) How the recycling technology minimises the industrial pollution?
Or
(b) Describe the integrated system of solid waste management.
10. (a) List out the merits and demerits of environmental accounting.
Or
(b) Explain the procedure for conducting audit for EMS 14001.
(5 x 5 = 25 marks)
Part C (Compulsory Question)
11. (a) Explain the major environmental problems associated with food processing and sugar
industries.
(b) Write an essay on Global Environmental problems.
(10 marks) (10 marks) [20 marks]
F 8201
(Pages: 2)
Reg. No.................................
Name ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
MARKETING MANAGEMENT
(2008 Admission onwards)
I. (A)
II. (A)
III. (A)
Maximum: 60 Marks
Answer all questions. Each question carries 12 marks.
(i) Discuss the marketing concept and its evolution. (ii) Explain different growth strategies with examples.
(6 + 6 :: 12 marks)
Or
(B)
(i) Explain SWOT analysis.
(ii) What do you mean by marketing organization? Explain.
(6 + 6 :: 12 marks)
(i) Explain targeting and positioning with examples.
(6 marks)
(ii) Write notes on :
(a) Demand forecasting/
(b) Influence of technological factors in marketing.
(3 + 3 :: 6 marks)
(B)
Or
(i) What are the differences in consumer buying and organisational buying?
(ii) Describe Marketing Information System and its importance.
(6 + 6 :: 12 marks)
(i) Develop marketing strategies for a product in the mature stage of its life cycle. (ii) Compare and contrast marketing of goods and services.
(6 + 6 :: 12 marks)
(B)
Or
(i) Explain consumer adoption and diffusion process.
(ii) Explain psychological pricing and skimming pricing.
(6 + 6 :: 12 marks)
IV. (A) Discuss channel management decisions. How will you resolve channel conflicts?
Or
(B) Write notes on:
(i) Sales promotion and trade promotion.
(ii) Promotion mix.
(6 + 6 = 12 marks)
V. (A)
(i) Write a report on consumerism and legal aspects of marketing in India. (ii) Explain Green marketing.
(8 + 4 = 12 marks)
(B)
Or
(i) Explain the importance of Customer Relationship Management (CRM).
(ii) What are the measures used for marketing control?
(4 + 8 = 12 marks) [5 x 12 = 60 marks]
G 8084
Reg. No.................................
Name ........
MBA DEGREE EXAMINATION, AUGUST 2010
Fourth Semester
PERFORMANCE MANAGEMENT
(New Scheme - 2008 Admissions)
Maximum: 60 Marks
Section A
All questions carries 10 marks each.
(a) Discuss the impacts of performance management.
1.
Or
(b) Write short notes on:
(i) Definition of performance management.
(ii) Key performance indicators. (iii) Measurement of contribution.
2.
(a) Explain the process of performance appraisal.
Or
(b) "Performance appraisal is not merely for appraisal but is far accomplishment and
improvement of performance". Discuss.
(a) What are various criteria for performance measures? Explain.
3.
Or
(b) Discuss different types of performance standards.
4.
(a) Describe the procedure for implementing performance management system.
Or
5.
(b) Discuss various types of performance management systems followed by public organisations. (a) Discuss different types of core competencies.
Or
(b) Explain people competency maturity model and its benefits.
Section B (Compulsory Case Study)
"
\,
6.
Develop a performance management system for sales representatives of a particular consumer durable of your choice. Discuss the methods used by you.
(6 x 10 :; 60 marks)
G 8131
Reg. No :.................
Name ....
M.B.A. DEGREE EXAMINATION, AUGUST 2010
Fourth Semester
COMPENSATION MANAGEMENT
(Old Scheme-Prior to 2008 admissions)
Time: Three Hours
Maximum: 60 Marks
Answer all questions.
1. (a)' What do you understand by the term compensation? Explain the variables that make up
compenson.
Or
(b) Critically examine the compensation policy of employees in the ITES industry.
2. (a) What are the requisites of sound wage policy?
Or
(b) Explain the labour market characteristics and pay relations. 3. (a) Explain the mechanism in wage determination.
Or
(b) Why is social security important in determining compensation plans '?
4. (a) What are incentives? Explain the various incentives that are useful in motivating employees.
Or
(b) "A performance linked rewards system maximizes employee satisfaction"-Discuss.
5, (a) Explain the components of the compensation package that are beneficial to the company in
relation to taxation.
Or
(b) What are the different kinds of pay structure that are found in public sector.
(5 x 12 = 60 marks)
iT 8200
(Pages: 2}
Reg. No.................................
Name ...........................
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester.
MANAGEMENT INFORMATION SYSTEMS
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. All questions carry equal marks.
1.
(a) What is an information system? Distinguish between a computer, a computer program and
an information system. What is the difference between data and information '?
Or
(b) Explain the role of information systems in supporting various levels of business strategy.
2.
(a) Define DBMS. What is the difference between a logical and a physical view of data?
Explain.
Or
(b) What is a data warehouse? How can it benefit organizations'? Explain.
3.
(a) What do you mean by proto typing model of system development? Explain with an example.
Or
(b) What is the use of ER diagram? Explain with a suitable example.
4.
(a) Explain how the information systems are supports the Human Resource Management.
Give a comparative study with the manually managed HRIS.
Or
(b) Banking is the one of major areas that uses the potential of Information systems. Explain
with an example.
5.
(a) Distinguish and explain the Decision Support Systems and Expert Systems. Provide sufficient
examples in your description.
Or
(b) Explain the influence of computer networks in the growth and development of information
systems.
(5 x 10 = 50 marks)
Part B (Compulsory) Case Study
6. Read the following case study carefully and answer the question:
Consider a bicycle shop. The shop deals with different types of bicycles: race bikes, city bikes, and mountain bikes. A customer enters the shop either to buy a bicycle or to rent a bicycle or to have a bicycle serviced. For buying a bicycle, the customer reads a catalogue, chooses the bicycle by filling in an order form, then give to the dealer. The dealer checks the client's details (including herlhis credit card number) and the product details and decides whether to execute the required transaction. Bicycles can be rented at different rates (Rs. 10 per hour for a racer, Rs. 5 per hour for a mountain bike and
Re. 1 per hour for a city bike). The process of renting a bike is similar to the process of buying one, except that the customer must insert herlhis credit card into a device that will perform the required checks, authorise the deliver of the rented bike and then keep the card locked until the bike is returned. Bicycles are serviced by a set of workers that perform the various tasks using a set of tools (including spanners, screwdrivers, chain extractors, etc.).
Draw the dataflow diagram for the activities mentioned above.
(1 x 10 = 10 marks)
F 8199
(Pages: 2)
Reg . No.................................
Name .............
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
HUMAN RESOURCE MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. All questions carry equal marks.
1.
(a) Explain the significance of Human Resource Management in the multinational organisation.
Or
(b) "Selection is virtually a kind of elimination process" - Comment.
2.
(a) Briefly discuss the steps involved in conducting a training programme in a systematic way.
Or
(b) Discuss the various methods available for appraising the performance of employees.
3.
(a) Bring out the components of employee remuneration.
Or
(b) Explain the various determinants of job satisfaction.
4.
(a) Discuss the causes of Industrial unrest in India.
Or
(b) Describe the machinery for settlement of industrial disputes under the Industrial
Disputes Act.
5.
(a) Delineate the procedure involved in a disciplinary action.
Or
(b) As a human resource manager, how you will control the human resource costs in your
organisation.
(5 x 10 = 50 marks)
Part B (Compulsory) Case Study Both cases are compulsory.
6.
(a) Suppose HR planners estimate that because of several technological innovations your company will need 25 percent fewer employees in three years. What actions would you take to-day?
(b) Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement.
(2 x 5 = 10 marks)
F 8198
(Pages: 2)
Reg. No .......
Name ..............
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
FINANCIAL MANAGEMENT
(2008 admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A
Answer all questions.
All questions carry equal marks.
I. (A) Explain the Dupont Analysis.
Or
(B) What are the major types of financial decisions that a business firm makes? How do they
involve risk-return trade-off?
II. (A) The "cost-volume-profit relationships provide management with a simplified framework for
organising its thinking on a number of problems". Discuss.
Or
(B) The practical analyst should take into account time value of money to take objective decisions".
Explain the statement with suitable illustrations.
III. (A) What are the advantages of the risk-adjusted discount rate? What is the major problem in
using this approach to handle risk in capital budgeting?
Or
(B) Explain the relationship between risk and return as per CAPM.
IV. (A) Explain the Net Operating Income Theory of capital structure.
Or
(B) Explain and state the circumstances which favour the use of debenture financing.
V. (A) Discuss briefly the Net Present Value method and state its merits in evaluating capital
expenditure.
Or
(B) Write short notes on :
(i) Deep Discount Bond.
(ill) Working capital cycle.
(ii) Lock box system.
(iv) Economic order quantity.
(5 x 10 = 50 marks)
Part B
Answer the following question.
VI. X Corporation has estimated that for a new product its break-even point is 2000 units, if the item
is sold for Rs. 14 per unit. The cost accounting department has currently identified variable cost of Rs. 9 per unit. Calculate the degree of operating leverage for sales volume of 2500 units and 3000 units. What do you infer from the degree of operating leverage at the sale volumes of 2500 units and 3000 units and their difference, if any?
(1 x 10 =10 marks)
