MBA 3rd Sem - 2009

G 1074


(Pages 2)

Reg. No ....................

Name ....................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

ADVERTISING AND PROMOTION MANAGEMENT

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

Write short notes on :

1. Promotion mix.

2. Consumer behaviour.

3. Advertising budget.

5. Advertising research.

4. Media planning.

6. Advertising agencies.

7. Sales promotion.

9. Role of promotion in marketing mix.

8. Trade Fare.

10. Publicity importance.

(6 x 2 = 12 marks)

Section B

Answer all questions.

Each question carries 10 marks.

11. (a) Detail the relationship between promotion and consumer behaviour. Justify promotion as a

tool in marketing mix.

Or

(b) Brief the objectives of advertising management. Explain the features of planning vehicles.

12. (a) Describe the mechanism of advertising research. State and explain the uses of outdoor advertising.

Or

(b) Explain the different techniques of sales promotion. Bring out the recent trends in sales

promotion.

3. (a) Elaborate the steps involved in planning and managing sales promotion programme. Brief

the role of public relations.

Or

(b) Explain the ways and means to evaluate the effectiveness of sales promotion programme. List

a few promotional activities.

(3 x 10 = 30 marks;

Section C (Compulsory)

14. Justify the following statements and then analyse.Advertising stimulates demand".''Advertising reinforces the middlemen's promotional efforts". It is important to measure the effectiveness of advertising from time to time. Pre and Post testing of advertising are undertaken to ascertain on the impact of advertising on consumer.

Question: ¬

Examine the suitability of following media in relation to some product or service: ¬

(a) TV.

(b)Sticker advertising.

(1 x 18 = 18 marks)





DC 230

(Pages: 2)

Re g. No

Name ..........................................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester

Faculty of Management Sciences

For Branch I-Elective VI For Branch III-Elective II

ADVERTISING AND SALES PROMOTION MANAGEMENT

Time: Three Hours

{

2004 admission onwards: 60 Marks

Maximum:

2003 admissions : 75 Marks

Section A

Answer any six questions.

Write short notes on :

1. Marketing mix.

2. Personal selling.

3. Advertising research.

4. Positioning strategy.

5. Sales promotion tools.

6. Outdoor advertising.

7. Advertising standards.

8. Corporate advertising.

9. Public relations.

10. Promotion mix.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

Answer any three questions.

11. Name the seven positioning strategies with an example for each of them.

Or

12. What are the criteria for advertisability of a product?

13. What do you understand by copywriting ? Explain the qualities of an effective copy.

Or

14. Mention the 5M's advertising and explain each in detail.



15. Write brief explanation:

(i) Role of PR in Corporate image.

(ii) Any three methods of consumer promotion.

(ill) Explain USP with an example.

Or

16. (a) Distinguish between Indoor Advertising and Outdoor advertising.

(b) Press advertising and outdoor advertising.

(c) Different techniques in sales promotion.

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

Section C (Compulsory)

17. (a) State the various media options in respect of satellite television available to Indian Companies

and its effects/impacts on press medium.

(b) Write short notes on:

(i) Fairs and Exhibitions.

(ii) Transit Advertising. (ill) POP advertising.

. (c) How would you develop a good brand image in the minds.oftarget customers? What efforts

would you make to defend and to increase the market share of your brand?

(1 x 15 = 15 marks)

(1 x 24 = 24 marks)





G 1093

(Pages: 2)

Re g. No

N arne

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

CONSUMER BEHAVIOUR

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

Write short notes on : 1. Individual.

2. Attitude.

3. Leadership.

4. Adoption of innovation.

5. Store ambience.

6. Consumer decision-making.

7. Promotional strategy.

8. Social class.

9. Family life cycle.

10. Post purchase behaviour.

(6 x 2 = 12 marks)

Section B

Answer all questions. Each question carries 10 marks.

11. Explain the following decision-making models.

(a) RRB. (c) EPS.

(b)

LPS.

Or

12. Bring out the marketing application ofFLC analysis.

13. Explain the consumer behavioural application of social classification.

I I. Elaborate the dynamics of opinion leadership process.

1 :"). Enumerate the impact of environment on consumer behaviour.

Or

I (i. Discuss the cultural and religious issues in marketing in India.

(3 x 10 = 30 marks)

Section C (Compulsory)

17. Buying process begins when a person begins to feel that a certain need or desire has arisen. The need may be activated by internal or external factors. The intensity of the want will indicate the speed with which a person will move to fulfill the want. The buyer will postpone the less important motives. Questions:

(a) Examine the task of marketing management in offering appropriate clues to promote the sale of the product.

(b) State how manufacturers should operate with their own retail outlets.



(18 marks)





MOC 229

(Pages: 2)

Re g. No ...............

Name.. .......................................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Faculty of Management Sciences

For Branch I-Elective IV For Branch III-Elective I

CONSUMER BEHAVIOUR (Elective)

Time : Three Hours

2004 Admission onwards: 60 Marks

2003 Admission: 75 Marks

Section A

Answer any six questions.

Write short notes on :

1. Consumer Decision making model.

2. Post purchase analysis

. 3. Altitude Change.

- - - ¬

4. Social classification.

5. Opinion Leaders.

6. Store Layouts Vs Consumer influences.

7. Market segments.

8. Dogmatism.

9. Associating the product with Special group.

10. Cultural and Religions issues in marketing.

(6 x 2% = 15 marks)

(6 x 3 = 18 marks)

Section B

Answer any three questions.

11. Why do people buy? Explain Maslow's theory of Hicrarchy of Needs.

Or

12. What is consumer Behaviour? Explain the essentials of Consumer Behaviour.

13. Elaborate in detail the concept of Consumer satisfaction and its significance.

Or

14. What are the factors affecting the Behavioural Environment of Consumers.

15. (a) Define the following :¬

(i) Special Product for Groups.

(ii) Dynamics of Opinion.

(b) Explain the Various stages in adoptation process.

Or

16. Take any two products of your choice and identify the various perspectives involved i.n Consumer Behaviours (ie.,) decision making, experimental and behavioural influence.

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

17. (a)

Section C (Compulsory)

You are appointed as a Market Research Executive in Royal Jewellers, Mumbai. It is a fast growing Company poised for expansion of its branches in various cities of the Maharashtra. The Company is interested in studying Consumer behaviour. You are required to brief the managing Director about the purchasing behaviour of Maharashtrians with regard to Gold jewellery.

Prepare a note on your plan for the study of consumer behaviour highlighting various aspects of consumer behaviour in respect of Gold Jewellery.

(b) Define "Adoption and Diffusion of Innovation".

(1 x 15 = 15 marks) (1 x 24 = 24 marks)





GI076

(Pages 2)

Reg. No ....

Name.........................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

DATABASE MANAGEMENT SYSTEM

ime : Three Hours

Maximum: 60 Marks

Answer anyone from each question. Each question carries 12 marks.

1. (a) What are the advantages of DBMS over File Management System?

(b) Explain the role of a Database Administrator (DBA).

Or

(c) Define Database, DBMS, DBA.

(d) Define Entity, Relationship with two examples.

2. (a) With example explain a one-to-many relationship.

(b) With example ex-plan. primarj' key med f Greisn key.

Or

'"

(c) What is normalization? Explain 3NF with example.

(d) What is SQL ? Explain with example the use of COUNT 0, SUM 0, A VERAGEO functions in

SQL.

3 (a) When will you use DISTINCT clause in an SQL ? Explain with example. Explain any two

DDL statements.

(b) What is distributed database?

Or

(c) Explain any four DML statements.

(d) How will you explain a transaction?

4 (a) Explain Data warehouse.

(b) What is a multi-media database?

Or

(c) How database can be used as decision support tool?

(d) What is Geographic Database?

5. Consider a situation described below:

(a) An university has many departments.

(b) Each department has multiple instructors; one among them is the head of the department

(c) An instructor belongs to only one department.

(d) Each department offers multiple courses, each course of which is taught by a singh

instructor.

(e) A student may enrol for many courses offered by different department.

(i) Identity the entitles in the case.

(ii) Identify the relationship among the entitles.

(lii) Draw the E-R diagram.

(iv) Write the DDL statements to create the tables.

(5 x 12 = 60 marks)





GIOS1

(Pages 2)

Reg. No.. .....

Name... ................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

DERIVATIVES AND RISK MANAGEMENT

Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

1. Define the term Risk and Return.

2. Explain the term Depository Participant.

3. What do you mean by interest rate risk?

4. Define the term Forward Contracts.

5. Explain the term insider trading.

6. Define the term Defi1aterializ3"twn.

7. Difference between call option and put option.

8. Write short note on SWAPS.

9. Explain the criteria for Derivatives Trading.

10. Explain the term Total Risk.

11. Explain the term financial derivatives.

12. Distinguish between Systematic and Unsystematic Risk.

(6 x 2 = 12 marks)

Section B

Answer all questions. Each question carries 10 marks.

13. (a) Explain the quotations in foreign currency market.

Or

(b) Compare the spot and forward rate with the help of example.

14. (a) Explain the factors influencing forward rate.

Or



(b) Explain the concept of Money Market Hedging.

15. (a) Interest rate swap is intended to hedge against the interest rate fluctuations. Comment.

Or

(b) Distinguish between the futures and options.

(3 x 10 = 30 marks.

Section C

16. (a) Explain the overview of the Indian Capital Market. (

b) Write the assumptions of Black Scholes model.

(6 marks! (12 marks)





G 1071

(Pages: 2)

Reg. No ...........

Name .........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

GLOBAL BUSINESS ENVIRONMENT

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions.

Write short notes on :

1. FDI.

2. International business.

3. Merger.

4. Joint Venture.

5. Exchange rate.

6. Tariff.

7. Licensing.

8. BIFR.

9. Social Environment.

10. Capital markets.

(6 x 2 = 12 marks)

Section B Answer all questions.

11. (a) Discuss the various types of international business.

Or

(b) Discuss the international labour market challenge for a global business executive.

12. (a) Explain the impact of WTO on two developing countries.

Or

(b) Discuss the primary role and responsibility of the ILO.



13. (a) Explain foreign exchange mechanism. Construct a model of an open economy where money.

flow from abroad matters.

Or

(b) Describe the emerging economic growth and environment.

(3 x 10 = 30 marks)

Section C

Compulsory question.

14. Critically Analyse the foreign MNC's working in India. Are they a boon or bane?



(1 x 18 = 18 marks)





G 1090

(Pages: 2)

Reg. No ........

Name ..............

Third Semester

M.B.A. DEGREE EXAMINATION, MARCH 2009

INSURANCE SERVICES

Time: Three Hours

Section A

Answer any six questions. Each question carries 2 marks.

1. Marine Insurance.

2. Insurable Interest.

3. Cost of Insurance.

4. Basis of Recovery.

5. Direct Loss.

6. Liability Damages.

7. Loss of Health.

8. Pension Scheme.

9. Channels of Distribution.

10. Insurance agents.

Section B

Answer all the three questions. Each question carries 10 marks.

11. (a) Explain the provisions of Marine Insurance policies.

Or

(b) Explain the various types of Risks.

12. (a) Discuss the classifications of Insurance.

Or

Maximum: 60 Marks

(6 x 2 = 12 marks)

(b) What is General Insurance? Give the brief provisions of it.

13. (a) Discuss the liability of insurers on a life insurance policy in case of suicide of the assured.

Or

(b) What is Life Insurance Marketing Mix ?

(3 x 10 = 30 marks)

Section C

14. Outline the recent development in the insurance sector in India. The role of IRDA in it.

(18 marks)





G 1103

(Pages: 2)

Reg. No.................................

Name .........................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

INTERNET MARKETING AND E-COMMERCE

Time: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions. Each question carries 2 marks.

1. What is a VRL ? Explain with example.

2. What is Social Commerce?

3. Explain the methods of on line marketing

. 4. What do you mean by the term" Applet" ?

What is its use in Internet?

5. What is firewall?

6. Explain the Rendering process in Animation.

7. Explain Software agents and its functions.

8. List the major limitations of E-commerce ?

9. Define Intranet and Extranet.

10. What is a web server?

(6 x 2 = 12 marks)

Section B

Answer all the questions. Each question carries 10 marks.

11. Discuss the economic and social aspects ofE-business.

Or

What are the organization requirements for E-commerce ? Explain with examples.

12. Explain different types of marketing strategies employed in internet. State its merits and demerits.

Or

What are the measures to be taken for developing a good E-commerce site?

13. Explain the importance of Cyber law. Discuss Cyber laws in Indian Scenario.

Or

Explain the communication technologies behind an E-commerce application.

(3 x 10 = 30 marks)

Section C I

14. Discuss the following aspects of an E-commerce site developed for marketing multimedia

products :¬

(a) General features of the site.

(b) Server requirements and server Security.

(c) Required Software tools for the site development.

(18 marks)



r G 1100

Reg. No.. .................

Name .........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGEMENT TRAINING AND DEVELOPMENT

Time: Three Hours

Maximum: 60 Marks

Answer all the five questions. Each question carries 12 marks.

1. (a) Explain in detail how to design a training programme for an organisation.

Or

(b) Define the term training and development and distinguish between training development

and education.

2. (a) What are the qualities of a trainner ? Explain the role of trainner in training programe.

Or

(b) If you are a training Manager, how will you design a training programme for shop floor

supervisors?

3. (a) What are the challenges in training and state different stages in training and development.

Or

(b) State and discuss the various on-the-job and off-the-job training methods.

4. (a) "Training is the function of every line executive". Discuss the principles of training.

Or

(b) Critically examine the current system of training and development practiced by Indian industries and what are your suggestions?

5. (a) "Give a man a FISH, and you have given him meal. Teach man to FISH, and you have given him a livelihood". Describe the above statement with its applicability to training and development.

Or

(b) What is transactional analysis? How does it help in improving the interpersonal behaviour?

(5 x 12 = 60 marks



Reg. No .............................

Name .

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGING INTERPERSONAL AND GROUP PROCESSES

Time: Three Hours

Maximum: 60 Marks.

Answer all questions.

Each question carries 12 marks.

1. (a) How does selectivity affect perception? Give an example of how selectivity can create perceptional distortion.

Or

(b) What can organizations do to reduce employee stress?

2. (a) What are some of the major purposes and methods of downward communication?

Or

(b) "Explain various types of Interpersonal communication

. 3. (a) Explain the process of team building.

Or

(b) What are some of the major sources of interpersonal conflict? Which do you think is most

relevant in today's organizations?

4. (a) Explain various classifications of power.

Or

(b) Define authority and explain different types of authority.

5. (a) Define organizational behaviour. Explain the role of organizational behaviour in organizational effectiveness.

Or

(b) How will you create a performance enhancing organizational climate.

(5 x 12 = 60 marks)





GlO88

Re g. No ........

Name ..............

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MANAGING INTERPERSONAL AND GROUP PROCESSES

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

Each question carries 12 marks.

1. (a) How does selectivity affect perception? Give an example of how selectivity can create perceptional distortion.

Or

(b) What can organizations do to reduce employee stress?

2. (a) What are some of the major purposes and methods of downward communication?

Or

(b) 'Explain various types of Interpersonal communication.

3. (a) Explain the process of team building.

Or

(b) What are some of the major sources of interpersonal conflict? Which do you think is most relevant in today's organizations?

4. (a) Explain various classifications of power.

Or

(b) Define authority and explain different types of authority.

5. (a) Define organizational behaviour. Explain the role of organizational behaviour in organizational effectiveness.

Or

(b) How will you create a performance enhancing organizational climate.

(5 x 12 = 60 marks)





IIMOC 234

(Pages: 3)

Reg. No.....................................



Name ......................

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Faculty of Management Sciences

Branches II and III

MANAGING INTERPERSONAL AND GROUP PROCESSES (Elective)

Time : Three Hours

{

2004 admissions onwards: 60 Marks

Maxunum: 2003 admissions : 75 Marks

Section A

Answer any six questions.

Define I Write short notes on :

1. Perception.

2. Interpersonal styles.

3. Group Formation.

4. Team Development.

5. Collaboration.

6. Organisation Communication.

7. Authority.

8. Organisational Effectiveness.

9. Group Process.

10. Behavioural Learning.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

I

f 11. Define the term Learning? What is its impact on an employee behaviour ?

Or

12. Name four different schedules of reinforcement. Describe how each may be used in Organisation.

13. What is stress? What are its effects? List of stress Coping strategies.

Or

14. What are your most common stress symptoms? How do these symptoms affect your performance, interpersonal relations and happiness?

15. (i) What are the different types of group?

(ii) What purposes do groups serve?

(iii) Explain why people join groups.

Or

16. What does organisational effectiveness mean? Discuss fully and explain how you would assess the organisational effectiveness of Indian Government Organisations.

(3 x 10= 30 marks) (3 x 11 = 33 marks)

Section C

17. Case study: GroupBehaviour.

Modern Textile Ltd is one of the leading textile mills in South, having a work force of more than 1500 employees, engaged in the manufacture of Cotton yarn of different counts. The Company has well established distribution network in different parts of the country. It had modernised most of its plant to improve productivity and, maintain quality.

To maintain good human relationship in the plant and organisation as a whole, it extended all possible facilities to the employees; compared to other mills, the employees of Modern were placed in reasonably high wage brackets.

The Company has a General Manager, followed by a line Executive in-Charge of different functional areas. The industrial Relations Department was headed by Industrial Relations Manager with supporting staff. The Company earned profit every year and distributed reasonable bonus to the employees. The employees were represented by six trade unions.

A, B, C, D, E and F (Unions are alphabetically presented based on membership)-out of which the top three unions were recognised by the Management for the purpose of negotiations. All the unions maintained good relations with the management individually and collectively. When a particular year when the bonus issue was placed before the management it has series of discussions with all the recognised unions and finally announced the bonus, which was inturn agreed by all recognised unions. The very next day, the management prepared the representation while the unions A and C signed the same, the leader Union B issued a strike notice to the management asking for higher bonus. The management tried its level best to avoid an unpleasant situation, but in vain. As a result, one morning, members of union B went on strike.



They were joined by members of Union D. During the strike, the management could probe the reasoa jOr the deviant behaviour of union B leader, it was reported that leader of Union A, soon after the first meeting had stated in the presence of a group of workers. ''because of me the management has agreed to declare this much amount of bonus to the employees. Some representative unions, particularly Union B, had miserably failed in its talks with the management for want of initiative and involvement". The observation some how reached the leader of Union B on the very day it was made, as a result of which he felt insulted. Soon after identifying this, as the reason for B's strike call the management in the presence of the Industrial Relations Manager brought about a compromise between the Union leaders A and B. Immediately after this meeting, the strikers (members of Union B and D) had resumed work and the settlement was signed for the same amount of bonus, as was originally agreed upon.

(a) Was the leader of Union A justified in making remarks that caused offence to the

leader of Union B ?

(b) Could the strike have been avoided had A not made his remarks before a group of

workers?

(c) If you were Manager, what should your long term strategy be for ensuring against the

recurrence of inter-union differences on issues affecting the welfare of workers?

(1 x 15 = 15 marks)

(1 x 24 = 24 marks)



G 1080

(Pages: 2)

Reg. No.................................

Name .....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

MARKETING RESEARCH

Time: Three Hours

Maximum: 60 Marks.

Section A Answer any six questions. Each question carries 2 marks.

Write short notes on the following:

1. Issues in managing MIS efficiently.

2. Demand forecasting.

3. Marketing promotional programme.

4. Advertising research.

5. Testing of advertisement effectiveness.

6. Opinion survey.

7. Research problem.

8. Planning marketing researches.

9. Stages of marketing.

10. Cost considerations in research.

(6 x 2 = 12 marks)

Section B Answer all questions. Each question carries 10 marks.

11. Explain the importance, role and applications of marketing research. Bring out the challenges

in managing MIS efficiently.

Or

Discuss the role and importance of MIS in marketing management. State the advantages of marketing information system.

12. Describe the various stages in developing MIS. Explain the uses of Computer network.

Or

Elaborate the application of research process in marketing activities. State the role of information in decision-making.

13. Enumerate the role of information technology in marketing research. Explain the stages in designing motivational research.

Or

Explain the process of testing advertisement effectiveness. How do you design a research

process?

(3 x 10 = 30 marks)

Section C (Compulsory)

14. Marketing research has become a vital weapon in the Armory of modern marketer. It is an ¬activity the results of which are useful in enhancing the ability of the marketer to make marketing decisions in the ever changing world. He has to gather information and process them for taking a decision of any marketing aspect. It has embraced with itself consumer research.

Questions:

1.

Examine the scope of marketing research.

2.Predict the future of marketing research in India.

(18 marks)



MOC 231

(Pages: 3)

Re g. No .............

Name ,............

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester Management Sciences

For branch I-Elective VI !For Branch III-Elective-III

MARKETING RESEARCH

Time : Three Hours





2004 admissions onwards: 60 Marks

maxnnum: 2003 admissions : 75 Marks

Section A

Answer any six questions.

Explain in brief.

1. Omnibus Panel.

2. Structured Research.

3. Stratified Sample.

4. Tools of Bivariate Analysis.

5. Hypothesis.

6. Bayesian tree.

7. Regression Analysis.

8. Advertising Research.

9. Demand forecasting-Qualitative Methods.

10. Likert Scale.

(6 x 2Y2 = 15 marks)

(6 x 3 = 18 marks)

Section B

11. (a) Define Marketing Research and its scope. Explain the factors which limit the acceptance of

marketing research.

(b) Giving examples, explain the various questionnaire types of which emerge in Survey research.

(c) What are the major 'scales'-used in marketing research? How do you measure any attitude in marketing research? Give two examples.

Or

(a) Discuss some of the major uses of marketing research in the context of Globalization of lndia



(b) Write short notes on :

(i) -ANOV A.

(ii) -Consumer Orientation to MR.

(iii) -Coding of Data.

-¬

~-- ¬

- .¬

12. (a) Filled Questionnaire is a huge body of raw data. What steI!s does a research take for processing

and analysing such raw data.

(b) Explain the steps involved in doing a research for a new product development and how would

you assess the market potential. ¬

Or

(a) Write short notes on :

- Field investigation.

- Motivational Research.

- Use of computer Networks in MR.

(b) Outline a report format to present the findings of a market research project clearly indicating the various steps involved in report writing process.

13. (a) What are the different types of research design? Give an example of each research design

(b) What is DSS ? How it is useful in MR ? Explain with suitable examples.

Or

(a) Assume that you are the Head of Marketing Research Department. Explain the issues and

challenges you will face in maintaining your MIS efficiently.

(b) Write short notes on:

- Product Innovation.

- Copy testing.

- Corporate Research.

(3 x 10 = 30 mar~. (3 x 11 = 33 mar~

Section C (Compulsory)

14. 'Strides' is a leading Shoe store in South Mumbai. The products are highly priced and in addition

to the up market clientele, they have a hug customer base of middle income group who are attrached

to the products because of their Superior quality and durability. The products range from office going and party wear to casual footware for both men and women. The store also has an entire, section for kids. Excellent service and quality products has made 'strides' one of the most reputed. Shoe store in the locality. The management of the store has been planning to venture into allied business of a 'Shoe Laundry' but is doubtful about its success in the market where the concept is relatively new. Repairing of shoes are basically done at the local corner cobbler and in such a situation. 'Show Laundry' will be a concept that would have to be explained to the people. The service would include professional cleaning, washing, airing and repairing of shoes.

The management wants to hire an outside agency to find the feasibility of such a venture. They would also like to find the profile of the consumers who will try out such service.

You are the director of the market research firm that has been selected to undertake the study. (a) Prepare a detailed report on the research methodology that you would adopt.

(b) Suggest a scheme of test marketing for this new service.

(c)

Which secondary data will be helpful in this research? From where it will be obtained. (15 marks) (24 marks)







G 1096

Re g. No.............................................

Name ............................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

ORGANISATION CHANGE AND INTERVENTION STRATEGIES

Time: Three Hours

Maximum: 60 Marks

Answer all questions. Each question carries 12 marks.

Detail the process of effective implementation of change in an organisation.

Or

(b) Discuss the roles in organisational change. Explain the management of resistance to change.

2. (a) Explain the characteristics of organisational diagnosis.

1. (a)

Or

(b) Enumerate the salient features of diagnostic methodology. Explain anyone quantitative diagnostic methods.

3. (a) Bring out the need for intervention in Organisational change.

Or

(b) Explain in detail any two intervention strategies of organisational change.

4. (a) Describe any two models of organisational change with examples.

Or

(b) Elucidate the contributions of change and challenge to OD in an NGO.

5. Discuss the following case (Compulsory) :

Changes in the environment are so universal these days that those organisations which can adopt to changed only can service. Forces of change exist both within and outside the

. organisation. Internal forces for change arise because of the need for modification in the strategy and structure of the organisation. An organisation has to maintain stability while managing change. External forces such as technological, political, socio-cultural changes may also create the need for change.

Questions' :

(i). As a HR manager what initiatives would you take to see that change is smooth in

the organization?

(ii). Why is change resisted in organisations ? Analyse.

(5 x 12 = 60 marks



G 1099

Re g. No ,

Name ....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

PLANNING AND IMPLEMENTING IT STRATEGIES

time : Three Hours

Maximum: 60 Mark:

Section A

Answer any six questions.

Each question carries 2 marks.

1. What is information processing?

2. What are the characteristics of a DSS ?

3. Explain the data transformation process.

4. Define BPR.

5. What is Gap analysis?

6. Define E-Commerce.

7. What is knowledge management.

8. Define data mining.

(6 x 2 = 12 mark

Section B

Answer all questions.

Each question carries 10 marks.

9. (a) Describe the IT planning frameworks.

Or

(b) What are the different IT implementation issues in an organization.

10. (a) What is the role of network in an organization's IS.

Or

(b) Describe the impact of IT on organizations.

11. (a) Describe the Porter's five forces analysis framework.

Or

(b) What are geographical information systems and what are their uses?

(3 x 10 = 30 mar:

Section C (Compulsory)

12. (a) Describe the future of information systems. What are the emerging technologies? (9 mark

(b) What are the different IT outsourcing strategies? (9 mark





G 1091

(Pages: 2)

Reg. No.........................

Name .....

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Time: Three Hours

Maximum: 60 M

Section A Answer any five questions. Each question carries 3 marks.

Write short notes on :

1. OTCEI.

2. New issue market. ,

3. Financial Instrument.

¬4. Call option. ,

5. Yield curve.

6. Barbel strategies.

7. Systematic risk.

8. Secondary Market. .

(5 x 3 = 15 marks

Section B Answer all the five questions. Each question carries 5 marks.

9.

(a) Differentiate between New Issue Market and Stock Market.

Or

10.

(b) What are the different methods of floatation of issues in Primary Market?

11(a) Define and explain 'Default risk'.

Or



(b) No investment is 'risk free' - Discuss and bring out the meaning and types

instrument- risk.

(a) What are the basic principles that should be applied to portfolio decisions?

Or

(b) State the meaning, procedure and limitations of fundamental analysis. v

Turn



(a) 'Stock options are for investors'. Comment.

Or

13.

(b) What are the strengths and weaknesses of the Markowtiz approach? .

(a) Explain Random Walk Hypothesis. Does this theory suggest that security price level

are random? Explain.

Or

(b) "The process used to manage a security portfolio is conceptually the same as tha

used in any managerial decisions." Discuss. "

(5 x 5 = 25 marks

Section C (Compulsory)

14. Using CAPM, find the required return for each of the following securities in. the light of the

data given:

Security Risk-free Market Beta

rate return

A 5% 8% 1.30

B 8% 13% 0.90

C 9% 12% - 0.20

D 10% 15% 1.00

E 6% 10% 0.60











G 1098

Reg. No.................................

Name. ...........

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

SYSTEM ANALYSIS AND DESIGN

rime: Three Hours

Maximum: 60 Marks

Section A

Answer any six questions.

Each question carries 2 marks.

1. Define the characteristics of a system.

2. What is an Open System?

3. Distinguish between Brain storming and Delphi methods.

4. What is a Structure chart?

5. What is Structured Analysis?

6. Describe the concept and procedure used in constructing DFDs.

7. What is called Feasibility Analysis?

8. What do you mean by Cost-Benefit analysis?

9. Define Input and Output design.

10. Distinguish between Schema and Subschema.

(6 x 2 = 12 marks)

11.

Section B

Answer all the three questions.

Each question carries 10 marks.

(a) Illustrate the hierarchy making up a database.

Or

12.

(b) Review the primary activities of a maintenance procedure.

(a) List and describe the factors that affect the quality of a system.

Or

(b) What levels of quality assurance must a system meet? Explain.

(a) There are two ways of debugging program software: bottom-up and top-down. How do they differ?

13.

Or

(b) What is a syntax error? How does it differ from a logic error? Give an example.

(3 x 10 = 30 marks)

Section C (Compulsory)

14. What makes up a system performance definition? Select a situation with which you are familiar and explain the steps to prepare the definition.

(18 marks)







G 1073

(Pages 2)

Reg. No ............

Name ...................................

M.B.A. DEGREE EXAMINATION, MARCH 2009

Third Semester

TAX MANAGEMENT

Time: Three Hours

Maximum: 60 Marks

Answer all questions.

All questions carry equal marks.

1. (a) Define the following: ¬

(i) Person.

(ii) Assessee.

(iii) Capital Asset.

(iv) Aggregation of Income.

Or

(b) Explain the provision relating to Fringe Benefit Tax. II. (a) Define the term 'profit in lieu of salary'.

Or

(b) How to determine the Annual Value under House Property?

III. (a) GEA India Ltd manufacturers of equipments for power projects furnish the following information as on 31st March 2008 :

W.D.V of Plant and Machinery as on 01.04.2007 Rs. 10 Crores

Additions made to Plant and Machinery during 2007-08 Rs. 2 Crores





(Out of this assets put to use for more than 180 days is Rs. 1.50 Crores) Compute the depreciation admissible for the A.Y 2008-2009.

Or

(b) Discuss the tax treatment of surplus arising out of deep discount bonds:

- On sale of such bonds.

- On realization of such bonds on maturity.

IV. (a) Explain the tax repercussion of the following points arising out of Income Tax-Assessment: 'X' transferred agricultural lands permanently to 'Y' with a condition that 25% of the income ,from the land should be handed over to him. 'Y' earned an income of Rs. 40,000 from the transferred property.

Or

(b) Explain the deduction for interest on loan taken for higher education under Section 80E.

V. (a) Explain the tax rebate in case of Securities Transaction Tax under Section 88E.

Or

(b) How to calculate the Net Wealth under section 2(m) of the Wealth Tax Act ?

(5 x 12 = 60 marks)



MOC 228

(Pages: 2)

Reg. No ....................

Name .

M.B.A. DEGREE EXAMINATION, MAY 2009

Third Semester

Faculty of Management Sciences

TAX MANAGEMENT (Elective III) (Common for Branches I and II)

Time : Three Hours

2004 Admission onwards: 60 marks

2003 Admission: 75 marks

Section A

Answer any six questions.

Write short notes on :¬

1. Total Income Tax.

2. EOUs.

3. Salary.

4. Set off and carry forward.

5. Stock in trade.

6. Cost of improvement.

7. Long term capital asset.

8. Accounting year.

9. Capital gains.

10. Business as per Income Tax

(6 x 212 = 15 marks)

(6 x 3 = 18 marks)

Section B

11. (a) Define the term "Assessees" and state in this connections the different class of assessees under

Income Tax Act 1961.

Or

(b) Briefly discuss the provision relating to determination of residential status of from and AOP.



. .:~

12. (a) How is income from self occupied property or property meant for owner occupation but remaining

wholly or partially unoccupied Computed? Discuss.

Or

(b) Discuss the provision of Income Tax Act 1961 regarding.

- Conversion of Capital Assets to stock-in-trade.

- Computation of capital gains in case of depreciable assets.

13. (a) Discuss with reasons the admissibility or otherwise of the following expenditure by an assessee

under the provision of Income Tax Act 1961.

(i) A sum of Rs. 1,30,000 was provided towards sales Tax liability in the accounts for the Year

ending 31.03.2007.

(ii) Stock-in-trade was loss in fire amounting to Rs. 10,000 and was debited to Profit and Loss

Alc.

Or

(b) What are the Income Chargeable under the head "Income from other sources".

(3 x 10 = 30 marks) (3 x 11 = 33 marks)

Section C

14. (a) Explain the tax implications of conversion of self occupied property into joint family property

and subsequent partition.

(b) Briefly explain the provisions for entitlement of deductions of donations.

(c) The following particulars are furnished by Mr. Sunil for the year ending 31-03-2007.

Net salary received after deduction ofthe ... 80,000

Tax deducted from Salary ... 4,000

Ex-gratia received ... 16,000

HRA (Exempt Rs. 5,600) ... 8,400

Project Allowance ... 6,800

An ears in salary (for 2004-05) ... 8,000

Professional tax paid by Employee ... 400

Interest on Government Security (Wet) ... 18,000

Tax deducted @source for above ... 2,000.

Winning from Lottery ... 12,000

PF contribution ... ' 70,000

Interest from PPF ... 2,100

Paid to GICfor Medicallnsurance ... 12,000

Compute the total income for the A.Y. 2007-2008.

(1 x 15 = 15 marks) (1 x 24 = 24 marks)