MBA Third Semester Syllabus ( 2008 onwards)

MBA Third Semester Syllabus ( 2008 onwards)


Third Semester

CC 301 Global Business Environment     40 60 100

EC302 Elective                                   1 40 60 100

EC303 Elective                                   2 40 60 100

EC304 Elective                                   3 40 60 100

EC305 Elective                                   4 40 60 100

EC306 Elective                                   5 40 60 100

EC307 Elective                                  6 40 60 100

CC308 Organizational Study                40 60 100

 Total :                                                 320 480





LIST OF ELECTIVES

MAR KET1N G

1. Consumer Behaviour

2. Management of Marketing Communication.

3. Services Marketing

4. Marketing Research.

5. Industrial Marketing

6,. Product & Brand Management

FINANCE

1. Advanced Corporate Finance

2 . Advanced Managerial Accounting

3. Bank Management

4. Management of Financing Services

5. Tax Management

6. International Finance.

SYSTEMS

1. Software Project Management

2. Introduction on Security Management

3. Information Systems

4. E Business

5. Data Base Management Systems

6. Enterprise Resource Planning



HRM

1 Counseling Skills for Managers

2. Industrial Relations

3. Reward Management

4. Training & Development

5. Performance Management

6. Managing of Interpersonal & Group Process



INTERNATIONAL BUSINESS’

1. International Economics

2. International Financial Market and Foreign Exchange Management

3. Foreign Trade Policy & Procedures

4. Globalization Strategies

5. International Logistics Management

6. Global Trade



SEMESTER III


GLOBAL BUSINESS ENVIRONMENT

Module I

Introduction to International Business, Globalization of the world economy, World trade and foreign investment trends, Technological changes, Types of international business, Economics political and legal systems, The cultural dimensions of international business

Module 2

The global trade and investment environment, Government influence, Trading practices, Independence, interdependence and dependence, World financial environment, Cross national cooperation and agreements, Tarrif and non tarrif barriers, WTO, Regional blocks, Production and operations management in international trade

Module 3

Global Financial Environment, Foreign exchange market mechanism, Determinants of exchange rates, Nature of international capital market, The euro currency market, Off shore financial centers, International banks, Non banking financial institutions

Module 4

Global competitiveness: Export Management, Procedures export and import financing, Export assistance, Licensing and joint ventures, Globalization of human resource development, Research and development in Global market

Module 5

Globalization with social responsibility, World economic growth and environment, Country evaluation and selection, International business diplomacy, Negotiation in international business: issues in asset protection, Multilateral settlements



ELECTIVES

ELECTIVE - MARKETING



CONSUMER BEHAVIOUR

Course Objective:

To enable the participants to understand consumer behaviour in the marketplace and to use that in the development of marketing strategies.

Module!

Introduction to consumer decision making models — EPS, LPS, RRB — stages in consumer decision making process need analysis — information search — evaluation, - purchase and post purchase behaviours — factors influencing consumer behaviour.

Module II

Consumer as an individual — consumer needs and motivation — nature of personality and self concept behavioural learning theories — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making - family life cycle — marketing. behaviour — social class categories — consumer behavioural applications of social classification.

Module Ill

Social impact on the consumer — culture — social classes — family and personal influence — characteristics of a group — types of groups — consumer relevant groups — reference groups — promotional applications of reference group concept — the family decision making — family life cycle

— marketing behaviour — social class categories — consumer behaviour applications of social classification.

Module JV

Course and consumer behaviour — characteristics of culture — sub culture — cross cultural marketing — personal influence and opinion leadership — dynamics of opinion leadership process — influence of opinion leaders in the promotional strategy of a firm — adoption and diffusion of an innovation — profile of consumer innovators — marketing applications

Module V

Impact of environment on consumer behaviour — temporal effects — instore merchandising — store layout. - store ambience — models of consumer decision making — Indian consumers — behavioural patterns of Indian consumer — cultural and religious issues in marketing in India — organizational buying process and factors influencing organizational buying behaviour.



MARKETING RESEARCH

Course Objectives

Marketing Research aims at researching the market to guide the manager in his decision making . This course is designed to equip the student in planning, executing the marketing research process and collating and interpreting the data thus received.

Module I

Introduction to marketing research — importance, role and application — types of research and research agencies — marketing information system and decision support system — cost and time consideration in research - role of information in decision making - concept of decision making under uncertainty and cost of additional information.

Module II

The research process — identifying research problems and setting

research objectives — developing research proposals — research design — data sources — primary and secondary source — audits and panel data — surveys and experiments in marketing research — experimental designs.

Module III

Designing tools for data collection — questionnaires and schedules

— data collection methods — observation, physiological measures, direct interview, telephone, mail and use of internet - qualitative research — FGDs, depth interviews, projective techniques — field work planning and control — problems in data collection.

Module IV

Sampling design — sample frame, sample unit, sample size determination, sampling method — sampling errors — data editing — coding and tabulation — uses of software for processing of data — data analysis and interpretation — different methods of analysis — report preparation — final presentation.

Module V

Application of research process in marketing activities — research

for new product development — assessing market potential for products — pricing studies — measuring brand equity — distribution studies — consumer perception and behaviour studies — advertising research — studies for other promotion activities opinion surveys.



SERVICES MARKETING

Course Objective

This course intends to familiarize the students with the concept of service marketing, its different aspects and how it can be managed.

Module I

Definition of service — nature and characteristics — classification of services — the role of services in the economy — evolution of services marketing — distinction between goods and services.

Module II

Service mission — developing a service mission — customer oriented service marketing — service marketing segmentation — process, identifying alternative bases for segmentation — identifying and selection target markets — positioning and differentiation of services — levels of positioning and process.

Module Ill

The services marketing mix — developing marketing mix strategy — service marketing triangle — managing demand — expectation and perception of service quality — service encounters — customer retention, CRM — measuring services quality and customer satisfaction — SERVQUAL — The Gap model — TQM.

Module IV

Service marketing planning process — environment — service scapes — resource allocation and monitoring distribution — pricing of services — process, types — Promotion of services — advertisement, personal selling, direct marketing, sales promotion, publicity and PR — service product development and management.

Module V

Marketing Information System and Marketing Research — application of services marketing in various industries — financial services, health care, hospitality, IT public utilities — recent trends in service marketing - govt. regulations, policies.



PRODUCT & BRAND MANAGEMENT

Course objective

This course is intended to give an insight into an integrated approach to the management of products and brands.

Module I

Product management — concept and importance — role of product manager — product policy — product oriented organization and product teams — market segmentation — product differentiation — targeting & product positioning — product plans — components of a product plan — product audit.

Module II

Demand forecasting — feasibility and new product research — new product development stages — diffusion and adoption process - new product launch —strategies — successes and failure.

Module III

Product life cycle —stages — strategies adopted at different stages — managing product line and product mix — product portfolio models — criticisms of portfolio models .— managing product portfolio — product deletions — product revitalization.

Module IV

Brand management — concept and definition of brand — value addition from branding — stages in brand building — brand identity — brand naming process — brand extensions — brand equity — components and management of brand equity — brand awareness, brand. loyalty, brand associations, perceived quality — brand equity measurement — brand as feelings.

Module V

Brand personality — -brand perception — concept and importance — managing brand personality and its measurement — difference between brand personality, brand ambassador and celebrity models — trends in product and brand management - global branding — mass customization

— co-branding —turbo marketing — marketing through Internet —e commerce.

ELECTIVE -FINANCE

ADVANCED CORPORATE FINANCE

Module l

Working Capital Management — Determination of level of current Assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital)

Working capital financing —Short term financing of Working Capital, Long term financing of working capital. Working capital Leverages.

Module2

Cash Management —Forecasting cash flows - Cash Budgets , Long term cash forecasting, monitoring collections and receivables, optimal cash balances, Baumol Model, Miller-orr model, stone model. Strategies for managing surplus fund.

Module3

Capital structure decisions — capital structure & market value of a firm. Theories

of capital structure —NI approach, NOI approach, Modigliani & Miller approach.

Traditional Approach.

Arbitrage process in capital structure. Planning the capital structure: EBIT and

EPS analysis. ROl & ROE analysis. Capital structure policy.

Module 4

Dividend policy —Theories of dividend policy: relevance & irrelevance dividend decision. Walter’s & Gordons Model, Modigliani & Miller approach. Dividend policies —stable dividend, stable payout & growth. Bonus shares & stock split corporate dividend behaviour. Legal and procedural aspects of Dividends. Corporate Dividend Tax.

Module 5

Corporate Financial Modelling - Agency problem & Consideration. Effect of

Inflation on:

Asset Value, Firm Value, returns, corporate governance, Concept, components

of EVA. Market Value Added EVA, MVA, Financial Reengineering ,Behavioural

Finance

ADVANCED MANAGERIAL ACCOUNTING

Module 1

Nature and scope of management accounting- Need for management accounting. Features , objectives, scope ,functions , advantages and limitations- Management accountant ,functions, roles , duties and qualities- organization of management accounting — management accounting and finance function.

Module 2

Job and batch costing — contract costing and process costing — application of process costing , inter process profit. Equivalent production. Joint product and byproduct.

Module 3

Operating or service costing- transport costing ,powerhouse costing, Canteen Costing, Hospital Costing, Cinema Costing, Advertising Based Costing. Introduction• & implementation of A B C System.

Module 4

Transfer Pricing, productivity Measures, Bench Marking, Choice of performance metrics for compensation purposes. The Balanced scorecard.

Module 5

Human resource Accounting- Need & Development concept, valuation of

Human Resources — Recording & Disclosure in Financial Accounting — Importance of Human Resource Accounting — Objections against Human

Resource Accounting — Human resource Accounting in India —Social Accounting



BANK MANAGEMENT

Module 1

Origin and kinds of Banks — Unit and branch banking- Universal Banking — Banking system in India- Central bank —Evolution — Functions — control of credit

— Role of RBJ — Organization and Management

Commercial banks — Cooperative Banks — Development banking- NBFC’s — Unorganized sector —Nationalization and social responsibility of banking — Privatization & infusion of financial efficiency.

Module 2

Commercial Banks -Functions of Commercial Banks — Agency Services — General Utility Services — Credit creation & Limitations of Credit creation.

Practice of Banking — Banker —Customer Relationship —‘Special Relationship

La of Limitation — Banker as A trustee & an agent — Appropriation of payment — Right of lien and setoff- Obligation to maintain secrecy — Garnishee order

Module 3

Electronic payment Systems — Teller Machines- Cash dispensers — ATMs — Anywhere Anytime Banking —Home Banking —Online enquiry and update facilities- Personal Identification Numbers —and their use —credit and debit cards

— smart cards — signature storage & display by electronic means —MICR cheques.

Module 4

Electronic Banking and Internet Banking — Electronic Fund Transfer System — Plain Messages — Structural Messages — SWIFT — CHIPS- CHAPS — FEDWIRE

— RTGS — Facets of Electronic banking — Bank to Bank — E Banking — Electronic Central Banking — E Banking transactions — Internet Banking- security considerations —rangaraj or Sacraf and Schere Committee recommendations.

Module 5

International Banking — Exchange rate — Documentary letter of credit —Facilities for exporters and importers — correspondent banking and NRI bank Accounts — EXIM Banks —ECGC Banks — Role of FEDAI.

Evaluating Bank Performance —ROE Model —CAMEL’s ratings- Traditional GAAP based performance Measures —Profitability Analysis, Balanced Scorecard. Mergers and Acquisitions in Banks — Value creation through mergers —motives behind mergers —valuation procedures —Financial and Non —Financial considerations in Mergers and Acquisitions



TAX MANAGEMENT

Module l

Taxation system in India : Direct & Indirect. Income Taxation : Basics of change concepts : Income, Person. PY / AY, Residence Total Income. Meaning of Tax free Income, FTZ & EOUs.

Module 2

Taxaton Process: An overview of the 5 heads of Income

Module 3

Taxation in companies: Heads of Income, Setoff & carry forward Decline & exceptions, depreciation. Computation of tax liability

Module 4

Tax Management, Financial Decision Making — Basis of location, Type of Activity,

ownership pattern, Dividends & inter corporate dividends transfer.

Tax Management ,Specific Managerial Decisions—Make / Buy Own / Lease,

Closure / Continue.

Sale in domestic Foreign Markets, replacements.

Module 5

Double Tax Agreement : Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning: Tax Avoidance, Evasion planning & Management.



ELECTIVE - SYSTEMS

SOFTWARE PROJECT MANAGEMENT

Course objectives— After completing this course the student may be able to independently plan and execute a software project including its cost estimation.

Module 1

TEAM Organization: members, centralized — control team structure, decentralized — control team structure, mixed — central team structure, assessment of team structures; Rayleigh curve, Personnel Plan, effort distribution, task set definition.

Module 2

PROJECT SCHEDULING AND CONTROL: Work break - down structure(s).; project scheduling and milestones , Gantt charts, PERT charts, time sheets, reviews, most-schedule- milestone graph, earned value method, unit development folder, dealing with deviation from the plan.

Module 3

SoftwareQuality Assurance: SCM process, configuration, identification, version control;. change control, configuration audit, status reporting.

Module 4 -

SOFTWARE PROJECT ESTIMA TION: Size- oriented, function — Oriented, extended function point metrics; Process based estimation; Empirical estimation models; single variable models; COCOMO model, MAKE- buy decision: Decision tree, outsourcing.

Module 5

RISK MANAGEMENT: Software risks; risk identification; product size risk. Business impact risk, customer related risk; risk component and drivers; risk projection, risk mitigation, monitoring and management. Reactive and pro-active risk strategies.



DATABASE MANAGEMENT SYSTEM

Module 1

Introduction to DBMS — View of data — Data Models — Languages — Different types of Database Systems — Database administration — Database users

Module 2

Data Models — E-R Model — Concepts, Design issues — E-R Diagrams — Entity sets

— Design of E-R data based schema — Reduction of Schema to tables — Relational

Models — Structure of Relational Database — Relational Algebra

L

Module 3

SQL — Basic structure, operations, functions, queries — Derived relations — DDL Modification Databases — Transaction Concepts — States — Concurrency control

Query optimization

Module 4

Relational Database Design — Pitfalls in relational Database Design — Decomposition — Normalization - Normalization techniques — Domain key normal form and alternative approaches to database design — Database backup and recovery

Module 5

Emerging trends in Database Management — Object oriented databases — Decision support systems — Data Mining — Data warehousing — Multimedia

databases — Geographic databases — Distributed Information Systems



ELECTIVE -HRM

INDUSTRIAL RELATIONS

Module 1

Industrial Relations Evolution and Characteristics, Theories and Approaches,

Emerging socio economic and technological scenario in India, Industrial unrest,

Industrial conflict conditions of good industrial relations — emerging trends, ethical

codes and IA, Role of ILO

Module 2

• Role and future of Trade Unions, trade union and the employee, trade union and the management, Problems of trade union, Trade Union Act, Workers education and training.

Module 3

Overview of industrial Disputes Act, discipline and grievance management, code of discipline in industry, Unfair labour, practices, grievance and IR, grievance procedure, dispute settlement and preventive machinery

Module 4

Collective bargaining — Concepts, theories, Collective bargaining and IR systems, Negotiation and collective bargaining, collective bargaining practices,

L wage policy and wage regulation machinery, productivity bargaining and gain sharing, Participative management — concepts, importance and practices

Module 5

Employee empowerment and quality management — Quality circles, concept of technological change — its relevance to Indian context



REWARD MANAGEMENT

Module 1

Employee rewards : Concepts and components; the total reward system; Reward policy in organizations. Wage Concepts: Minimum wage, fair wage, Living wage, Types of wages, Wage policy in India. Wage determination: Wage determinant methods, Wage differentials, Working of different institutions relating to reward systems like Wage Boards and pay commission

Module2

Job Evaluation : Introduction, internal and External Equity, Methods of evaluation and process, Computer based support systems.

Module 3

Pay structure, board banding, contingent pay, pay for performance, competence, skill based incentive schemes. Executive and ‘shop floor level, team rewards, profit sharing and gain sharing, stock options. Compensating expatriates and knowledge workers.

Module 4

Benefits and allowance, downsizing, VRS, pay restructuring in mergers, acquisitions and alliances, partnership turnarounds, boardroom pay, pay structure for start up organizations

Module 5

Legal frame work of wage determination, payment and social security, emerging issues in compensation management, future trends, international remuneration, tax planning in organizations.



TRAINING AND DEVELOPMENT

Module 1

Training, Concepts, strategy, definition concepts, training as a subset of HR, training process, Training Need Identification and Analysis(TN1A), Important steps in TNIA, the frame work.

Module 2

Programme design, planning and implementation, training objectives, training

models. budget for training, types of training, roles, responsibilities and

challenges for training managers.

Module 3

Programme context, teaching aids for training, types of training, e-learning and computer based training, classification of training methods, importance of training methods and criterion fro selecting training methods, MDP — Different methods.

Module 4

Psychology of learning, learning principles, and conditions, adult learning process, procedures and practices, principles of adult learning, organizational learning and development

Module 5

Implementation of training programmes, training outcomes, training evaluation, training audit, training and development practices in Indian organizations, best practices, procedures and activities in training effectiveness ROl in training



MANAGING OF INTERPERSONAL AND GROUP PROCESS

Module 1

Intra-personal process — understanding human behaviour, self concept, perception, attention, distraction, attitude, occupational stress and coping, impression management

Module 2

Memory — Process and types, intelligence, intelligence quotient, emotional intelligence, emotional quotient

Module 3

Inter personal process — transactional analysis — Johasi window helping process, communication and feedback, interpersonal styles

Module 4

Group and inter group process — group formation and group process, organizational communication, team development and team functioning, conflict, collaboration and competition, sensitivity training

Module 5

Organizational process — an overview of major concepts on emerging trends — power, politics, authority, integration and control, organizational climate and culture, organizational effectiveness

ELECTIVE :INTERNATIONAL BUSINESS.

FOREIGN TRADE POLICY AND PROCEDURES.

Module I

Government intervention in foreign trade-inward and outward oriented

—trade strategies brief historical review of India’s trade policy-Foreign Trade (Development and Regulation) Act-salient features of the current foreign trade policy of India.

Module II

Export promotion measures- organisational setup-export promotion/assistance organizations-state trading and conalistion —production —assistance-marketing assistance-export and trade house-incentives-special economic zones- evaluation of export promotion system.

Module’ III

Export procedures and documentation, Import procedures and documentation

Module IV

Payment teams-Income terms-receiving payments for exports-making payments for imports-letter of credit and international trade.

Module V

International trade financing-pre-shipment credit-post-shipment credit- objectives, functions, role and assistance schemes of Exim Bank-forfeiting - ECGC and export credit risk insurance-marine insurance.

INTERNATIONAL LOGISTICS MANAGEMENT

Module I

Integrated logistics management-concept, evaluation and development- importance of logistics management to international business-international logistics functions and intermediaries.

Module II

Logistics information system-positioning information in logistics-logistics information systems design-LI in logistics; strategic information linkage.

Module Ill

The general structure of shipping industry —cargo types-vessels vessel characteristics-linear operations and tram operations-chartering of bulk ocean carriers-chartering principles-the ocean linear conference system-freight structure and practices — coordination-role of intermediaries-forwarding and clearing agents-freight brokers-stevendores and shippers agents.



Module IV

Shipper-ship owner consultation arrangements-the needed scope and machinery for consultation-types of consulting machinery-All India Shippers’ council, shippers’ associations and FIB and various standing comities set up for resolving shipper’s problems-UN convention on code of conduct for linear shipping conference.

Module V

Technological developments in ocean transportation-containerization international air transportation-current issues.