SECOND
SEMESTER SYLLABUS – MBA – FOR 2015 ADMISSIONS
CC09
-FINANCIAL MANAGEMENT
Module
I
Financial
Management - Scope - Role of Financial Management in Business-Time value of
money-Risk and Return- Risk diversification.
Module
II
Long-term
investment decisions – Capital budgeting, Different techniques –Traditional and
modern methods (DCF method) – Capital Rationing – Risk Analysis in Capital budgeting
– An overview of Cost of Capital.
Module
III
Financing
decisions – Operating, Financial and combined leverage – Capital Structure – Meaning
and importance- Theories of capital structure – Net income, Net operating income
and MM approach (Hypothesis).
Module
IV
Dividend
decisions – Dividend policy (Walter Gordon and MM approach) – Types of Dividend-
Legal and Procedural aspects of payment of Dividend.
Module
V
An
overview of Working Capital Management – Inventory, Cash and Receivable management
and Management of surplus – Working Capital Financing and Long term Financing,
Current Liabilities Management – size and sources- Money Market – Banks – Regulation
of Working Capital Finance in India.
References
1.
Van Horne James, Financial Management Policy, Prentice Hall India
2.
I M Panday, Financial Management, Vikas Publications, New Delhi.
3.
Prasanna Chandra, Financial Management, Tata Mc Graw Hill, New Delhi.
4.
Khan M Y& Jain P K, Financial Management, Tata Mc Graw Hill, New
Delhi.
5.
Lawerence J Gitman, Principles of Managerial Finance, Pearson Education limited.
New Delhi.
6.
James C Vanhorne, John M Wachowicz Jr, Fundamentals of Financial Management,
Pearson Education Limited, New Delhi.
CC10-
MARKETING MANAGEMENT
Module
I
Marketing
– Nature and scope- Marketing as the central function of an organization- Evolution
of Marketing- Marketing as Creating, Communicating and Delivering –Value- Value
chain – Customer satisfaction as the end of the value chain- Marketing Environment
– Internal and External environment- Marketing Research- Marketing Information
System.
Module
II
Strategic
Marketing Planning-Elements of Marketing Plan- Buyer Behavior – Consumer buying
decision process- Consumer adoption process- Organizational Buying – Process, Market
segmentation- Targeting- Positioning- Identifying and analyzing competitors- Designing
competitive strategies -for leaders, challengers, followers.
Module
III
Concept
of Product- Classification of products- Goods Vs Services- Major product decisions-Product
line and Product mix- An overview of Brand Management- Packaging and Labeling-
Product life cycle- New product development- Pricing- Factors affecting Price
Determination- Pricing Policies and Strategies.
Module
IV
Marketing
Channels – Functions and Flows- Channel Design, Channel Management- Selection-
Training- Motivation and Evaluation of channel members- Retailing and Wholesaling-Teleshopping
– Shopping through Internet. Integrated Marketing Communication Process and
Mix-Advertising- Personal selling- Direct Marketing- Sales Promotion, Publicity
and Public Relations – Comparative advantages and disadvantages-Managing the
Sales Force.
Module
V
Marketing
Controls – Tools and Techniques of Marketing Control- Marketing of Services-Industrial
Marketing- Marketing Challenges in the Globalized era- Green Marketing-
Consumerism- Rural Marketing in India- Recent trends – Mobile Marketing and
other Digital forms like Video platforms, Review sites in Internet.
References
1.
Kotler Philip & Keller Kevin, Marketing Management, Pearson
Education, India
2.
Czinkota Micheal. R & Ronkainen IIkka. International Marketing,
Cengage Learning.
3.
Ramaswamy V.S & Namakumari. S Marketing Management – Global Perspective,
Indian Context,, MacMillan.
4.
Kotler Philip, Keller Kevin, Koshy Abraham & Jha Mithileshwar Marketing Management
– A South Asian Perspective, Pearson Education.
CC11- HUMAN
RESOURCE MANAGEMENT
Module
I
Introduction
to Human Resource Management-Importance-Scope and Objectives. Evolution. Line
and Staff aspects of HRM, Line managers Human Resource duties. New approaches
to organising HR. Strategic Human Resources Management, Strategic HRM tools.
Module
II
Job
analysis: Methods for collecting Job Analysis Information, Writing Job
Description& Job Specification. Human Resource Planning and Recruiting: The
Recruitment and Selection process- Planning and Forecasting, Internal and
External sources of candidates, Managing HR in challenging times Employee
Testing and Selection: Basic testing concepts, Types of Tests. Interview: Process
and Types, Guidelines for Interviews
Module
III
Orientation,
The Training Process, Training Needs Analysis, Training Techniques- On - the-Job
& Off-the -Job Training Methods, OJT Process , Training Evaluation. Management
Development Programs : Case Study and other Modern Training Method . Performance
Management & Appraisal: Process and Techniques. Career Planning and Management
Concepts.
Module
IV
Establishing
Pay Rates: Steps, Job Evaluation. Wage and Salary administration- Steps and
factors affecting, Incentives Benefits and services: Statutory Benefits -
Non-statutory Benefits - Insurance Benefits - Retirement Benefits, Flexible
Benefits Programs. QWL
Module
IV
Industrial
relations: Significance, Objectives, Approaches. Industrial Disputes- Causes, Forms,
Preventive Machinery. Collective Bargaining: Basic Concepts . Trade unions:
Definition, Objectives, Functions Social Security in India, Employee welfare,
Grievance Handling and Discipline-Sources and forms of Grievances -Grievance
Procedure, Disciplinary Procedure.
References
1.
Gary Dessler & Biju Varkkey, Human Resource Management, Pearson.
2.
VSP Rao, Human Resource Management: Text and cases, , Excel Books, New Delhi.
3.
Mizra S. Saiyadain, Human Resources Management, 4th Ed, Tata McGraw
Hill.
4.
Raymond Noe, Employee Training and Development, Tata McGraw Hill.
5.
K . Aswathappa, Human Resource Management- Text & Cases, Tata McGraw
Hill.
6.
Wayne Mondy, Human Resource Management, Pearson, India.
7.
Joe Martocchio, Strategic Compensation: A Human Resource Management Approach,
Pearson, India.
CC12-
OPERATIONS MANAGEMENT
Module
I
Introduction
to Production and Operations Functions, Interaction of Operations Management
with other functional areas of Management – Manufacturing and Non Manufacturing
operations and their Classifications – Operations Strategy as a part of Corporate
Strategy – Operations Planning and Control – Operations Forecasting: Forecasting
methods.
Module
II
Facility
Locations – Cost competition and Hidden factors – Steps in location selection –
Types of Manufacturing Systems and Layout – Facility Layouts – Layouts by
Products and Process – Life balancing – Design of Operations Systems :
Aggregate planning and Master Scheduling, MRP, CRP. Material Handling:
Principles, Equipments for Materials Handling.
Module
III
Work
study, Time and Method study: Definition – Importance – Aims and Procedures – Implications
on Productivity – Work measurement – Work sampling – Work environment –
Industrial safety – Value analysis.
Module
IV
Materials
Management – Functions – Material planning and Budgeting – Value Analysis -
Purchase functions and Procedure - Inventory control – Types of Inventory –
Safety stock – Inventory Control Systems – Perpetual – Periodic – JIT – KANBAN.
Managing Vendors; Vendor Analysis, Rating and Selection – Procedure and
Criterions.
Module
V
Maintenance
Management Function – Types of Maintenance – Total Productive Maintenance
(TPM). Statistical Quality Control (SQC). Cost of Quality (COQ). ISO 9000
certification. Total Quality Management.
References
1.
Everest E Adam, Ebert – Production and Operations Management – PHI – publication,
India
2.
Joseph G Monks – Operations Management (Theory and Problems ) –McGraw Hill
Intl.
3.
Chase,
Aquilano, Jacobs Production and Operations Management, Tata McGraw Hill.
CC13-
ENVIRONMENTAL MANAGEMNT
Module
I
Environment:Components
of environment: Lithosphere, Hydrosphere , Atmosphere, Biosphere, Ecology ,
Eco- system : Components – Biotic and abiotic components , Biodiversity :
Definition, Principles, Bio-diversity in India.
Module
II
Natural
resources and Energy management: Depletion of natural resources, Fossil fuels, Energy
sources: Conventional sources, Renewable sources, Energy Management: Definition,
Energy management techniques, Energy Audit, Population growth, Global Warming,
Ozone depletion, Carbon credit, Climate change.
Module
III
Implementation
Impact of Industrial and Business activities on the Environment, Environmental
Degradation, Industrial Pollution – Types and Impacts, Managing Industrial
Pollution, Waste Management, Developing Recycling Technologies.
Module
IV
Sustainable
Development: Definition, Elements, Indicators, Principles, Guidelines for sustainable
development, Concern for environment: Eco-friendly manufacturing, Packaging ,
Green marketing, Green funding , Institutional support for establishing and maintaining
Environment Friendly Business.
Module
V
Environment
Impact Assessment, Environmental Audit, Environment Management System,
Environmental Legislations, ISO 14000, Governmental Institutions for Environmental
Management.
References
1.
Bala Krishnamurthy, Environmental Management: Text and Cases, PHI.
2.
Arindita Basak, Environmental Studies, Pearson Education.
3.
Kaushik, Anubha, Environmental Studies, New Age International.
4.
Betz, Fredrick, Managing Technology, Prentice Hall, Englewood cliffs,
New Jersey.
5.
Rohatgi, P.K, Rohatgi K and Bowonder. B , , Technological Forcasting,
Tata Mc Graw Hill
CC14-
OPERATIONS RESEARCH
Module
I
Introduction
to Operations Research, Evolution of the field , Scope, Merits and Limitations
– Concept of Optimization – Decision making through Operation Research – Nature
and significance of operations research – Models and Modeling in OR – General methods
for solving OR models – Methodology of OR, Application and Scope of OR – Basic
OR models.
Module
II
Programming
techniques – Linear programming and applications – Linear programming Graphical
methods- Simplex methods , Maximization problems – Minimization problems and
Problems involving Artificial Variables – Concepts of Duality – Sensitvity
analysis.
Module
III
Transportation
problem – Transportation algorithms – North West corner method (NWCM) – Least
Cost Method (LCM) – Vogels Approximation Method ( VAM) – Modi method –
Degeneracy in transportation problem.
Module
IV
Assignment
problem – Solution methods of assignment problem - Network Analysis, PERT and
CPM, Time estimation, Critical Path , Basic Concepts of Crashing , Resource leveling,
Resource Smoothing, Familiarization with Project Management Software Packages.
Module
V
Inventory
and waiting line models – Inventory control – Deterministic models – Queuing models
– Simulation – Monte – Carlo simulation.
References
1.
Hamdy A Taha, An Introduction to Operations Research, Prentice Hall, ,
2.
Ronald L. Rardin, Optimization in Operations Research, Pearson
Education, India
3.
Dr. J.K. Sharma, Operations Research –Macmillan India Ltd.
CC 15 RESEARCH METHODOLOGY
MODULE I
Nature and Scope
of research – Role of research in decision making – Value & Cost of
Information – Business Research Proposal – Contents – Research Process with an
Illustration – Types of Research – An overview – Qualitative Vs Quantitative
Approach.
MODULE II
Research Design:
Meaning – Types of Research Designs – Explanatory, Descriptive & Casual
Designs – Fundamentals of Sampling – Sample Design – Determination of Sample
Size – Probability and Non Probability Sample designs – Sampling & Non
Sampling Error
MODULE III
Data Collection
– Primary & Secondary Data – Methods and Instruments of Data Collection –
Reliability & Validity – Designing the Questionnaire – Factors to be
considered – Measurement Scales – Administration of Surveys
MODULE IV
Formulation of
Hypothesis – Errors – Significance Level – Parametric & Non – Parametric
Tests – Chi-square & ANOVA – Multi-Variate Statistical Techniques – Factor
Analysis – Multiple Regression – Cluster Analysis (Concepts) – Data Entry &
Analysis using SPSS
MODULE V
Contents in
Research Report – Different Types of Report – Qualitative Research Methods –
Case Study Method, Content Analysis, Focus group, Projective Techniques, Depth
Interview – Research Applications in Functional Areas of Management.
References:
1.Kothari, C.R,
Research methodology: Methods and Techniques, New Age Publications, New Delhi
2.Donlad R
Cooper and Pamela S. Schindler – Business Research Methods – Tata McGraw Hill,
India
3. Naresh K
Malhotra – Marketing Research: An Applied Orientation, Pearson Education, New Delhi
CC16
- MANAGEMENT INFORMATION SYSTEMS
Module
I
Foundations
of information systems: frame work for business users – Roles of information
systems – system concept – Organization as a system – components of information
systems – IS activities – Types of IS.
Module
II
Business
Information systems – Marketing Information Systems – Manufacturing – Information
Systems – Human Resource Information Systems , Financial Information Systems –
Transaction Processing System.
Module
III
Management
and Information & Decision Support Systems – Management Information Systems
– Expert systems – Examples, Executive Information Systems, Artificial Intelligence
Technologies .
Module
IV
Strategic
roles of IS – Breaking Business Barriers –Business Processes Reengineering – Improving
Business Quality – Creating Virtual Company – Using Internet Strategically – Building
knowledge Creating Company – Challenges of Strategic of IS – Enterprise – wide
systems and E- Business Applications.
Module
V
Managing
information systems – Enterprise Management – Information Resource Management –
Technology Management – IS planning methodologies – Critical Success factors –
Business Systems Planning – Computer Aided Planning Tools. Security & Ethical
Challenges _ IS controls – Facility Controls – Procedural Controls – Computer Crime
– Privacy issues.
References
1.
O’Brien, James A Management Information Systems, Tata McGraw Hill, New Delhi,
2. Marvin Gore, Elements of Systems
Analysis & Design, , Galgotia Publications.
